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{"id":35268,"date":"2023-06-15T22:29:29","date_gmt":"2023-06-15T22:29:29","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/15\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/"},"modified":"2023-06-15T22:29:30","modified_gmt":"2023-06-15T22:29:30","slug":"googles-new-generative-ai-lets-you-preview-clothes-on-different-models","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/15\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/","title":{"rendered":"Google\u2019s new generative AI lets you preview clothes on different models"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/14\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/<\/a><\/br>
\nGoogle\u2019s new generative AI lets you preview clothes on different models<\/br>
\n2023-06-15 22:29:29<\/br><\/p>\n

\n

Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models.<\/p>\n

A part of a wide range of updates to Google Shopping rolling out in the coming weeks, Google\u2019s virtual try-on tool for apparel takes an image of clothing and attempts to predict how it would drape, fold, cling, stretch and form wrinkles and shadows on a set of real models in different poses.<\/p>\n

Virtual try-on is powered by a new diffusion-based model Google developed internally. Diffusion models \u2014 which include the text-to-art generators Stable Diffusion<\/a> and DALL-E 2<\/a> \u2014 learn to gradually subtract noise from a starting image made entirely of noise, moving it closer, step by step, to a target.<\/p>\n

Google trained the model using many pairs of images, each including a person wearing a garment in two unique poses \u2014 for instance, an image of someone wearing a shirt standing sideways and another of them standing forward. To make the model more robust (i.e., combat visual defects like folds that look misshapen and unnatural), the process was repeated using random image pairs of garments and people.<\/p>\n

\"Google<\/p>\n

Google\u2019s new AI-powered try-on feature, which taps generative AI to adapt clothing to different models.<\/p>\n<\/div>\n

Starting today, U.S. shoppers using Google Shopping can virtually try on women\u2019s tops from brands including Anthropologie, Everlane, H&M and LOFT. Look for the new \u201cTry On\u201d badge on Google Search. Men\u2019s tops will launch later in the year.<\/p>\n

\u201cWhen you try on clothes in a store, you can immediately tell if they\u2019re right for you,\u201d Lilian Rincon, senior director of consumer shopping product at Google, wrote in a blog post shared with TechCrunch. She cites a survey showing that 42% of online shoppers don\u2019t feel represented by images of models while 59% feel dissatisfied with an item they shopped for online because it looked different on them than expected.<\/p>\n

\u201cYou should feel just as confident shopping for clothes online,\u201d Rincon continued.<\/p>\n

Virtual try-on tech isn\u2019t new. Amazon<\/a> and Adobe<\/a> have been experimenting with generative apparel modeling for some time, as has Walmart, which since last year has offered an online feature that uses customers\u2019 photos to model clothing. AI startup AIMIRR<\/a> takes the idea a step further, using real-time garment rendering technology to overlay images of clothing on a live video of a person.<\/p>\n

Google itself has piloted<\/a> virtual try-on tech in the past, working with L\u2019Or\u00e9al, Est\u00e9e Lauder, MAC Cosmetics, Black Opal and Charlotte Tilbury to allow Search users to try on makeup shades across an array of models with various skin tones.<\/p>\n

\"Google<\/p>\n

Image Credits:<\/strong> Google<\/p>\n<\/div>\n

But as generative AI increasingly encroaches on the fashion industry, it\u2019s been met with pushback from models who say it\u2019s exacerbating long-standing inequalities.<\/p>\n

Models are largely low-paid independent contractors, on the hook<\/a> for high agency commission fees (~20%), as well as business expenses including plane tickets, group housing and the promotional materials required to land jobs with clients. And, reflecting biased hiring preferences, they\u2019re pretty homogenous. According to one survey<\/a>, 78% of models in fashion adverts were white as of 2016.<\/p>\n

Among others, Levi\u2019s has tested<\/a> AI tech to create customized AI-generated models. Levi\u2019s defended the tech in interviews, saying that it would \u201cincrease the diversity of models shoppers can see wearing its products.\u201d But the company didn\u2019t respond to critics asking why the brand didn\u2019t recruit more models with the diverse characteristics it\u2019s seeking.<\/span><\/p>\n

In the blog post, Rincon stressed that Google opted to use real models \u2014 and a diverse range, spanning sizes XXS-4XL representing different ethnicities, skin tones, body shapes and hair types. But she didn\u2019t address the elephant in the room: whether the new try-on feature might lead to fewer photo shoot opportunities for models down the line.<\/p>\n

\"Google<\/p>\n

To train the generative AI model behind its new try-on feature, Google assembled a data set of models and garments.<\/p>\n<\/div>\n

Coinciding with the rollout of virtual try-on, Google is launching filtering options for clothing searches powered by AI and visual matching algorithms. Available within product listings on Shopping, the filters let users narrow their searches across stores using inputs like color, style and pattern.<\/p>\n

\u201cAssociates can help with this in a store, suggesting and finding other options based on what you\u2019ve already tried on,\u201d Rincon said. \u201cNow you can get that extra hand when you shop for clothes online.\u201d<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/14\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/14\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/ Google\u2019s new generative AI lets you preview clothes on different models 2023-06-15 22:29:29 Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping rolling out in the coming weeks, […]<\/p>\n","protected":false},"author":1,"featured_media":35269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-35268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nGoogle\u2019s new generative AI lets you preview clothes on different models - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/15\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s new generative AI lets you preview clothes on different models - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/14\/googles-new-generative-ai-lets-you-preview-clothes-on-different-models\/ Google\u2019s new generative AI lets you preview clothes on different models 2023-06-15 22:29:29 Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. 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