{"id":35420,"date":"2023-06-19T21:43:08","date_gmt":"2023-06-19T21:43:08","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/"},"modified":"2023-06-19T21:43:09","modified_gmt":"2023-06-19T21:43:09","slug":"y-combinator-backed-rever-aims-to-modernize-refunds-and-returns","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/","title":{"rendered":"Y Combinator-backed Rever aims to modernize refunds and returns"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/<\/a><\/br>
\nY Combinator-backed Rever aims to modernize refunds and returns<\/br>
\n2023-06-19 21:43:08<\/br><\/p>\n

\n

M\u00e0rius Montmany and Oriol Hernandez i Fajula, former employees at large logistics companies, several years ago found themselves frustrated with the problem of \u201creverse logistics\u201d\u00a0 \u2014 how to get product returns through the mail system in an efficient and cost-effective way.<\/p>\n

Dissatisfied with the existing solutions out there, the pair founded Rever \u2014 now backed by Y Combinator \u2014 in 2022. Rever offers instant cash refunds through a buy now, pay later-type (BNPL) model (Rever finances the transactions), automating the processes of label generation and refunds while providing analytics on customer behavior and purchasing trends.<\/p>\n

\u201cRever stands out as [an] all-in-one platform that combines fintech, logistics, software, and customer service specifically designed for e-commerce returns,\u201d Montmany told TechCrunch in an email interview. \u201cRever\u2019s technology provides concrete business benefits, making it a valuable investment for enterprises seeking to optimize their e-commerce operations and improve their bottom line.\u201d<\/p>\n

Is Rever\u00a0actually<\/em> a \u201cvaluable investment\u201d that helps improve bottom lines? Perhaps.<\/p>\n

One recent study<\/a> found that roughly 10% of purchases are returned, adding up to billions of dollars a year \u2014 with online returns predictably higher than in-store. And the problem is worsening. In 2021, the value of merchandise returned to retailers hit $761 billion, up around 78% from 2020.<\/p>\n

Montmany claims that Rever can minimize these costs through its differentiated feature set. For example, the platform provides tools to streamline operations and automate various shipping logistics processes (e.g. generating shipping labels and tracking shipped packages). And Rever\u2019s shopping recommendations aim to keep even shoppers who ultimately return items on the retailer\u2019s website.<\/p>\n

On the backend, Rever tracks the status of each return, manages customer complaints and delivers real-time data on return requests, refunds and exchanges.<\/p>\n

\"Rever\"<\/p>\n

Image Credits:<\/strong> Rever<\/p>\n<\/div>\n

\u201cWe are actively developing an AI-powered functionality that suggests alternative products based on customers\u2019 previous purchases and preferences,\u201d added Montmany. \u201cThis exciting feature is set to launch later this year, further personalizing the shopping experience.\u201d<\/p>\n

There\u2019s something to be said for the impact of an easy returns process on brand perception, certainly. According to a 2022 Narvar survey<\/a>, 96% of customers would buy again from a business that provides a \u201cvery easy\u201d or \u201ceasy\u201d return policy \u2014 and 77% say that instant refunds are their favorite benefit.<\/span><\/p>\n

Rever, which has around 25 employees currently, claims to have over 130 customers and \u201cpositive unit economics.\u201d While that\u2019s impressive momentum in just a year, the question is whether it can beat back rivals in a sector that\u2019s becoming increasingly competitive.<\/p>\n

Rever sees Shopify and BNPL player Klarna as its chief rivals as well as return-focused startups Loop Returns<\/a>, ReturnLogic<\/a> and Sendcloud<\/a>, some of which also offer instant cash refunds. It\u2019s a lot of vendors to combat. But if Montmany has concerns, he didn\u2019t share them, insisting that Barcelona-based Rever has a \u201csustainable business model with a long runway.\u201d<\/p>\n

To wit, Y Combinator-backed Rever recently closed a \u20ac8.5 million (~$9.29 million) million funding round led by GFC and Oscar Pierre, which the company plans to put toward expansion, hiring and eventually expanding beyond product returns.<\/p>\n

\u201cThe pandemic has had a positive impact on Rever\u2019s business,\u201d he said. \u201cWith ecommerce penetration increasing by up to 10x in some European countries and return rates doubling, the market for Rever\u2019s services has grown significantly. Moreover, during economic downturns, solving returns becomes a priority for ecommerce brands, leading to increased interest in Rever\u2019s solutions worldwide, especially during peak seasons like summer sales or Black Friday.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/ Y Combinator-backed Rever aims to modernize refunds and returns 2023-06-19 21:43:08 M\u00e0rius Montmany and Oriol Hernandez i Fajula, former employees at large logistics companies, several years ago found themselves frustrated with the problem of \u201creverse logistics\u201d\u00a0 \u2014 how to get product returns through the mail system in an efficient and cost-effective way. Dissatisfied with […]<\/p>\n","protected":false},"author":1,"featured_media":35421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-35420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nY Combinator-backed Rever aims to modernize refunds and returns - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y Combinator-backed Rever aims to modernize refunds and returns - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/19\/y-combinator-backed-rever-aims-to-modernize-refunds-and-returns\/ Y Combinator-backed Rever aims to modernize refunds and returns 2023-06-19 21:43:08 M\u00e0rius Montmany and Oriol Hernandez i Fajula, former employees at large logistics companies, several years ago found themselves frustrated with the problem of \u201creverse logistics\u201d\u00a0 \u2014 how to get product returns through the mail system in an efficient and cost-effective way. 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