\nArtists are upset that \u2018Secret Invasion\u2019 used AI Art for opening credits<\/br>
\n2023-06-21 21:42:43<\/br><\/p>\n
Marvel\u2019s latest series, \u201cSecret Invasion,\u201d made its debut on Disney+ today, sparking tons of backlash after it was confirmed the intro sequence was AI-generated.<\/p>\n
\u201cSecret Invasion\u201d director Ali Selim admitted to Polygon<\/a> that the opening credits were designed by VFX company Method Studios using artificial intelligence.<\/p>\n Selim didn\u2019t say which AI tool was used.<\/p>\n Method Studios was not immediately available to comment to TechCrunch. We will update this story if we hear back.<\/p>\n Selim described the generative AI tool to Polygon, however, confessed that he didn\u2019t \u201creally understand\u201d how it works. He said the team would feed the system \u201cideas and themes and words,\u201d which would then \u201cGo off and do something. And then we could change it a little bit by using words, and it would change,\u201d Selim added.<\/p>\n Image Credits:<\/strong> Marvel Studios<\/p>\n<\/div>\n Artists are increasingly worried that AI creations will not only discredit their work but also threaten their livelihoods. Generative AI takes millions of images made by actual people to create a hodgepodge of art that once took someone hours, days, months or even years to produce.<\/p>\n To have Marvel \u2014 a multi-billion-dollar studio \u2014 use AI tech doesn\u2019t look good for them. Especially since this particular opening sequence will likely be seen by millions of viewers.<\/p>\n However, to be fair, real artists were credited for the \u201cSecret Invasion\u201d opening sequence. In the end credits of the first episode, there\u2019s mention of an AI technical director, animator, VFX technical director, art director, and a creative lead.<\/p>\n Still, many artists took to Twitter to express their frustrations, including Jeff Simpson<\/a>, who worked as a visual development concept artist on \u201cSecret Invasion.\u201d<\/p>\n \u201c\u2019Secret Invasion\u2019 intro is AI-generated,\u201d Simpson wrote<\/a>. \u201cI\u2019m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists\u2019 careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met\u2026\u201d<\/p>\n Brian Long, an independent filmmaker, tweeted<\/a>:<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/techcrunch.com\/wp-content\/uploads\/2023\/06\/secret_invasion_titles_ai.6.webp?resize=680%2C453&ssl=1\")
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