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{"id":35577,"date":"2023-06-21T21:55:10","date_gmt":"2023-06-21T21:55:10","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/"},"modified":"2023-06-21T21:55:11","modified_gmt":"2023-06-21T21:55:11","slug":"patreon-adds-e-commerce-tools-free-fan-membership","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/","title":{"rendered":"Patreon adds e-commerce tools, free fan membership"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/<\/a><\/br>
\nPatreon adds e-commerce tools, free fan membership<\/br>
\n2023-06-21 21:55:10<\/br><\/p>\n

\n

Patreon<\/a> is rolling out an expansion of its tools for digital creators. Monthly fan subscriptions are Patreon\u2019s bread and butter, but later this year, creators will be able to sell one-off digital goods and offer free subscriptions.<\/p>\n

\u201cThe free to paid conversion path is quite successful,\u201d said Julian Gutman, Patreon\u2019s chief product officer. He sees the free subscription product as beneficial to creators, who can then use their subscription list like a newsletter, or a way to just reach all of their biggest fans at once. And hopefully, getting fans into a free membership community will encourage them to make a monthly pledge. As always, creators can choose which perks they want to offer for each tier of membership.<\/p>\n

\u201cCreators can actually know who their fans are, have their superfans in one place and have the ability to post something and know it\u2019s going to reach them,\u201d Gutman told TechCrunch.<\/p>\n

Patreon\u2019s leadership has been vocal about how algorithmically generated content feeds can sometimes hurt creators. Sure, the mysterious TikTok algorithm can work wonders, bringing creators to a wide audience beyond their wildest dreams. But once a creator builds up that following, it can be hard to know whether or not their fans will even see their posts. This tension came to a head last year, when Instagram fell under intense scrutiny<\/a> for aggressively promoting algorithmic curation. Users saw fewer posts from people they actually follow, which posed some serious concerns for creators\u2019 ability to reach fans.<\/p>\n

\u201cInstagram has a fundamental choice to make,\u201d Conte told TechCrunch<\/a> at the time. \u201cAre we building a place where people can build deep, intimate, lasting relationships with each other? Or are we building this top-of-funnel, mass media, algorithmic curation platform?\u201d<\/p>\n

\"\"<\/p>\n

Image Credits:<\/strong> Patreon<\/p>\n<\/div>\n

With free membership, Patreon hopes to enable creators to more easily access their fans, even those who don\u2019t pay for bonus perks. Patreon\u2019s new e-commerce shops also make creators\u2019 lives easier \u2014 instead of directing fans to other platforms, they can just sell products like bonus podcasts, videos, music or writing directly on their Patreon page. Oftentimes, this bonus content is part of a creator\u2019s existing paid membership, and selling it outside of that membership could potentially cheapen its value. However, Gutman says he thinks that this feature offers another way to convert one-off e-commerce shoppers into long-term, month-to-month subscribers. And for creators, that sustainable monthly income is more important than anything.<\/p>\n

For e-commerce transactions, Patreon will keep 5% of the sale, plus tax and payment processing fees. That\u2019s lower than the cut Patreon takes from subscriptions, which starts around 8%. Starting now, creators can sign up to join the waitlist for access to these features, which are anticipated to roll out more broadly later this year.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:
https:\/\/techcrunch.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/ Patreon adds e-commerce tools, free fan membership 2023-06-21 21:55:10 Patreon is rolling out an expansion of its tools for digital creators. Monthly fan subscriptions are Patreon\u2019s bread and butter, but later this year, creators will be able to sell one-off digital goods and offer free subscriptions. \u201cThe free to paid conversion path is quite […]<\/p>\n","protected":false},"author":1,"featured_media":35578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-35577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nPatreon adds e-commerce tools, free fan membership - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patreon adds e-commerce tools, free fan membership - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/21\/patreon-adds-e-commerce-tools-free-fan-membership\/ Patreon adds e-commerce tools, free fan membership 2023-06-21 21:55:10 Patreon is rolling out an expansion of its tools for digital creators. 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