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{"id":35696,"date":"2023-06-22T22:07:11","date_gmt":"2023-06-22T22:07:11","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/"},"modified":"2023-06-22T22:07:12","modified_gmt":"2023-06-22T22:07:12","slug":"soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/","title":{"rendered":"SoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/<\/a><\/br>
\nSoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup<\/br>
\n2023-06-22 22:07:11<\/br><\/p>\n

\n

FLOWN<\/a> is a startup that took the idea of \u201cvirtual co-working\u201d some of us did during the pandemic and created a model of guided \u201cdeep work\u201d sessions with actual coaches. Billing itself as a \u201cTwitch for work,\u201d the platform says it works best with remote workers, of which there are now millions, of course. Last year it raised<\/a> a seed round to take the idea to the next level.<\/p>\n

It\u2019s now partnering with iconic exercise brand SoulCycle<\/a> to bring its \u201cenergizing workout\u201d methodology to the masses.<\/p>\n

SoulCycle-led focus sessions \u2014 called \u201cFlocks\u201d \u2014 will be available to all SoulCycle and FLOWN members starting June 26.<\/p>\n

One of the most recognized wellness brands globally \u2014 best known for its spin classes that border on a religious experience for some \u2014 SoulCycle is clearly tapping into a new area where charismatic \u201ctrainers\u201d can motivate a group in a new setting.<\/p>\n

FLOWN already runs 50+ live focus sessions a week, led by their own facilitators, where professionals and students work silently together, on-camera, using a technique called \u201cbody doubling.\u201d<\/p>\n

If you\u2019ve ever preferred to work in a library, caf\u00e9 or co-working space alongside other human beings, you\u2019re doing something that comes pretty naturally, and is often more motivating that working at home on your own. Indeed, during the pandemic, many of us found ourselves switching on Zoom to work silently alongside friends or colleagues, just for the company.<\/p>\n

This natural behavior has now evolved into a burgeoning new area for startups, and even now has it\u2019s own nomenclature. So-called \u201cbody doubling\u201d is the act of working alongside someone else, and is said to provides focus, accountability and feeling of community.<\/p>\n

This trend of virtual, guided coaching seems to be gaining momentum and is morphing from fitness and exercise (witness SoulCycle\u2019s move with FLOWN) into other forms. Peoplehood<\/a>, led by SoulCycle founders Elizabeth Cutler and Julie Rice, is poised to launch \u201cgathers,\u201d where strangers discuss their deepest hopes and fears.<\/p>\n

Body doubling has also become popular over the last few years as a way to alleviate the effects of ADHD, the rates of diagnoses for which have skyrocketed<\/a> post-pandemic.<\/p>\n

Although body doubling has ben recommended to people with ADHD, others are picking up on the technique. FLOWN claims its subscribers report a \u201c5x increase\u201d in their productivity as a result of a session \u2014 although it was not able to independently verify this claim.<\/p>\n

SoulCycle instructors will now join FLOWN\u2019s \u201cFlocks,\u201d injecting SoulCycle\u2019s brand of motivation into the platform. These communal experiences can range from decluttering one\u2019s home, to completing tax returns or practicing an instrument.<\/p>\n

Alicia Navarro, founder and CEO of FLOWN, said in a statement: \u201cIn a post-COVID, AI-saturated world, there is a deep need for accountability structures that leverage real humans and secular rituals. I started FLOWN to bring these structures into how we focus at work, and SoulCycle\u2019s approach was an inspiration to me at the time.\u201d<\/p>\n

I asked Evelyn Webster, CEO of SoulCycle, what the tipping point was that secured her decision to work with Flown.<\/p>\n

\u201cWhen Alicia and I were chatting about each of our respective businesses it became quickly apparent that we share a common purpose \u2014 to help our community live their best lives. With so much overlap in our purpose \u2014 and at a point when SoulCycle was looking to more actively engage our community in ways that move beyond the bike \u2014 the partnership seemed a natural one,\u201d she said.<\/p>\n

What does she make of this new \u201cbody-doubling\u201d trend?<\/p>\n

\u201cI think whatever helps people succeed is great! As I have learned more about how body doubling has helped many people gain greater focus and therefore productivity, it\u2019s clearly a tool that works. And of course when we ride as a community at Soul, what is keeping us accountable? It\u2019s the instructor guiding us through a class, together with 60 other riders in the room keeping you focused, on beat and fired up\u2026so we know it works.\u201d<\/p>\n

And why does she think Soul Cycle customers will gravitate toward FLOWN\u2019s product?<\/p>\n

\u201cWellness is so much more than just physical fitness. Our community is always looking for ways in which to make themselves stronger, whether that\u2019s on the bike or in other parts of their lives. We believe this is a great addition to our offering, and a natural extension for the brand,\u201d she added.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/ SoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup 2023-06-22 22:07:11 FLOWN is a startup that took the idea of \u201cvirtual co-working\u201d some of us did during the pandemic and created a model of guided \u201cdeep work\u201d sessions with actual coaches. Billing itself as a \u201cTwitch for work,\u201d the platform says it […]<\/p>\n","protected":false},"author":1,"featured_media":35697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-35696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nSoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/22\/soulcycle-to-offer-trainer-guided-virtual-work-sessions-with-the-flown-startup\/ SoulCycle to offer trainer-guided virtual work sessions with the FLOWN startup 2023-06-22 22:07:11 FLOWN is a startup that took the idea of \u201cvirtual co-working\u201d some of us did during the pandemic and created a model of guided \u201cdeep work\u201d sessions with actual coaches. 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