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{"id":36052,"date":"2023-06-29T21:43:26","date_gmt":"2023-06-29T21:43:26","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/"},"modified":"2023-06-29T21:43:27","modified_gmt":"2023-06-29T21:43:27","slug":"niantic-lays-off-230-employees-cancels-nba-and-marvel-games","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/","title":{"rendered":"Niantic lays off 230 employees, cancels NBA and Marvel games"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/<\/a><\/br>
\nNiantic lays off 230 employees, cancels NBA and Marvel games<\/br>
\n2023-06-29 21:43:26<\/br><\/p>\n

\n

Pok\u00e9mon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees<\/a>.<\/p>\n

During last year\u2019s layoffs, Niantic canceled four projects, including a Transformers game. Some Niantic games will meet the same fate this time around. After four months in the App Store, Niantic is shutting down NBA All-World<\/a>; the company will also cancel production on a game based on the Marvel franchise.<\/p>\n

\u201cIn the wake of the revenue surge we saw during Covid, we grew our headcount and related expenses in order to pursue growth more aggressively,\u201d CEO John Hanke wrote in an email to employees<\/a>, cross-posted to the company blog.<\/p>\n

This has been a common refrain among the hundreds of tech companies<\/a> that have conducted layoffs<\/a> over the last year \u2014 companies claimed they overhired during the pandemic and now need to right-size their teams. In Niantic\u2019s case, Hanke said that revenue has returned to pre-pandemic levels, and new projects have not delivered as much revenue as they would have hoped.<\/p>\n

One such new project is Peridot, a Tamagotchi-like mobile game. Niantic\u2019s first attempt at original IP since Ingress, Peridot launched in May. But according to market intelligence firm Sensor Tower,<\/a> Peridot has only made $1.4 million in gross in-app purchase revenue thus far.<\/p>\n

Peridot<\/a> is a technologically sophisticated game, complete with a robust breeding system that makes every players\u2019 pets genetically unique. But players were disappointed at launch, since many of the game\u2019s most exciting features are paywalled. The only way to hatch a new Peridot, for example, is to pay $5 for an in-game item. And once you pay to hatch a Peridot, you discover that you also have to pay if you want your new pet to have certain unique fur patterns or styles.<\/p>\n

Pok\u00e9mon GO is Niantic\u2019s cash cow, pulling in more than $1 billion in in-app purchases each year since 2020. But players have also been feeling slighted by Niantic\u2019s in-app purchase system.<\/p>\n

At the end of March, Niantic nearly doubled the price of remote raid passes<\/a>, an extremely popular in-app item. The company\u2019s reasoning is that remote play options were essential during pandemic lockdowns, but they go against Niantic\u2019s vision for the game, which is to get people outside to play together in person. Players don\u2019t feel that way, though. Some even chose to boycott Pok\u00e9mon GO in protest<\/a>. While their protest may not have caught Niantic\u2019s attention, its in-app purchase sales likely did.<\/p>\n

Between July 2022 and March 2023, Sensor Tower data shows Niantic made an average of $70 million in gross in-app purchase revenue each month. In the three months since the remote raid pass price increase, Niantic has made an average of $53 million per month.<\/p>\n

\u201cThe top priority is to keep Pok\u00e9mon GO healthy and growing as a forever game,\u201d Hanke wrote. Some Pok\u00e9mon GO staff were impacted by these layoffs.<\/p>\n

Though games like Peridot have not yet proved financially sustainable, Niantic has an entire business arm separate from its own games. Niantic\u2019s Lightship AR developer kit<\/a> makes it possible for any developer who knows how to use Unity to make AR games. Developers also have access to Niantic\u2019s impressive visual positioning system (VPS), which lets users interact with local landmarks in their real-world surroundings.<\/p>\n

Hanke even mentioned in his note to employees that the company wants to ramp up its focus on building for mixed-reality devices and AR glasses. So, if Niantic can\u2019t seem to make a successful follow-up to Pok\u00e9mon GO, maybe its developer tools can keep the company on the right track.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:
https:\/\/techcrunch.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/ Niantic lays off 230 employees, cancels NBA and Marvel games 2023-06-29 21:43:26 Pok\u00e9mon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. During last year\u2019s layoffs, Niantic canceled four projects, including a Transformers game. Some Niantic games will meet the same fate this time around. […]<\/p>\n","protected":false},"author":1,"featured_media":36053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-36052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nNiantic lays off 230 employees, cancels NBA and Marvel games - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niantic lays off 230 employees, cancels NBA and Marvel games - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/29\/niantic-lays-off-230-employees-cancels-nba-and-marvel-games\/ Niantic lays off 230 employees, cancels NBA and Marvel games 2023-06-29 21:43:26 Pok\u00e9mon GO maker Niantic laid off 230 employees today, just one year after it laid off around 90 employees. 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