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{"id":36224,"date":"2023-06-29T22:39:33","date_gmt":"2023-06-29T22:39:33","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/29\/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more-2\/"},"modified":"2023-06-29T22:39:34","modified_gmt":"2023-06-29T22:39:34","slug":"chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more-2","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/29\/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more-2\/","title":{"rendered":"ChatGPT prompts: How to optimize for sales, marketing, writing and more"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/28\/chatgpt-prompts-how-to-optimize-for-sales-marketing-writing-and-more\/<\/a><\/br>
\nChatGPT prompts: How to optimize for sales, marketing, writing and more<\/br>
\n2023-06-29 22:39:33<\/br><\/p>\n

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ChatGPT, OpenAI\u2019s AI-powered chatbot<\/a>, has taken the world by storm.<\/p>\n

Capable of writing emails, essays and more given a few short prompts, ChatGPT has become one of the fastest-growing apps<\/a> in history. Beyond that, it\u2019s begun to find a place in the enterprise, particularly with the launch of plugins that connect the chatbot<\/a> to third-party apps, websites and services. Most recently, ChatGPT Plus subscribers now have access to a new feature called Browsing, which allows ChatGPT to search Bing<\/a> for answers to prompts and questions.<\/p>\n

But ChatGPT isn\u2019t always the most cooperative assistant<\/a>. Getting it to output something specific requires careful fine-tuning of the prompts.<\/p>\n

A number of resources and guides for ChatGPT prompt writing have sprung up since the tool\u2019s launch. But not all of them are especially easy to follow \u2014 or intuitive. To help folks both new to ChatGPT and looking to learn new tricks, we\u2019ve compiled a list of the best ChatGPT prompts for different types of workflows \u2014 specifically writing, marketing, sales, students and tech enthusiasts.<\/p>\n

The best ChatGPT prompts for sales<\/h2>\n

No one likes to write sales emails. No one. And while there\u2019s plenty in the way of tools to tackle the task, many rely on templates with inflexible, repetitive language. Not so with ChatGPT.<\/p>\n

When writing sales prompts for ChatGPT, though, the wording really matters. For example, consider the prompt:<\/p>\n

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Write a concise and informal cold email to a sales lead.<\/p>\n<\/blockquote>\n

Compare it to:<\/p>\n

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Write a cold email to a sales lead.<\/p>\n<\/blockquote>\n

You\u2019ll notice that the results for the first, far more descriptive prompt are better \u2014 objectively better \u2014 than the results for the second. While not perfect, they\u2019re a much better starting point for something, well, sendable<\/em>.<\/p>\n

You can take the ChatGPT prompt fine-tuning further. Let\u2019s say you want copy for LinkedIn prospecting emails \u2014 LinkedIn being a great place to look for sales leads (as many marketers know). Try a prompt like:<\/p>\n

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John\u2019s Linkedin summary: [insert text here] Write a cold email to Katie, who I just found on LinkedIn.<\/p>\n<\/blockquote>\n

Katie Paterson over at the Zapier blog gave it a shot. The result was impressively personalized \u2014 and a lot better than most of the sales spam I\u2019ve gotten over the years, truth be told.<\/p>\n

ChatGPT needn\u2019t be confined to the email realm. Vidyard<\/a> writes about how the tool can be used to automate<\/a> cold call scripts or sales pitch processes. Try something like:<\/p>\n

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Write a sales pitch for a marketing consultant offering solutions to small businesses struggling with low online visibility and poor search engine rankings.<\/p>\n<\/blockquote>\n

Again, you\u2019ll most likely have to tweak the results. But undeniably, it\u2019s a time saver.<\/p>\n

The best ChatGPT prompts for marketing<\/h2>\n

ChatGPT is an excellent marketing tool \u2014 or can be, if you use the right set of prompts. As with writing, it requires knowing in which specific ways to prompt the model so that it understands your intention.<\/p>\n

As any online marketer knows, keywords are an important part of the puzzle. Fortunately, ChatGPT\u2019s a competent keyword generator. Use the prompt:<\/p>\n

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Generate a list of keywords for [insert text here], including long-tail and high-performing keywords.<\/p>\n<\/blockquote>\n

That\u2019ll provide a decent starting prompt for whatever copy you\u2019re trying to write.<\/p>\n

Speaking of brainstorming copy, it\u2019s no secret that ChatGPT can come in handy here, too \u2014 whether it\u2019s for an ad or social media post. For example, take a look at this prompt from Tory Wenger over at Madgicx<\/a>, which really illustrates the degree of specificity ChatGPT will accept:<\/p>\n

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Craft a compelling ad copy for our Facebook ad campaign, targeting users who have previously visited our website and creating a sense of urgency, as well as adding our offer for exclusive promotion to entice them to take action. The offer is [insert text here].<\/p>\n<\/blockquote>\n

It\u2019s as easy as that.<\/p>\n

ChatGPT can also give marketing and brand advice, believe it or not, answering tough questions with surprising depth and nuance. WordStream\u2019s Gordon Donnelly asked<\/a> ChatGPT how to respond to negative comments and publicity:<\/p>\n

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As a social media marketing manager, how do I respond to people that are writing negative things about my products on Twitter?<\/p>\n<\/blockquote>\n

ChatGPT\u2019s response? A diplomatically worded email asking for feedback on a product, using wording like \u201cYour feedback is essential to us\u201d and \u201cwe want to make sure we\u2019re exceeding your expectations.\u201d Talk about measured!<\/p>\n

The best ChatGPT prompts for writing<\/h2>\n

When it comes to writing, ChatGPT can be a useful companion indeed \u2014 serving as a brainstorming tool or streamlining the more monotonous bits of the writing process. But the chatbot isn\u2019t always the most steerable or predictable unless you use very specific prompt wording.<\/p>\n

For example, \u201cpriming\u201d ChatGPT can set the tone and context. Try a prompt like:<\/p>\n

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\u201cI\u2019m a tech blogger and I need your help writing a blog post. The topic is CES. This post should be helpful for people who are interested in new and upcoming smartphones. Do not start writing yet. Do you understand?\u201d<\/p>\n<\/blockquote>\n

That\u2019ll \u201cground\u201d the tool, providing ChatGPT context for future questions.<\/p>\n

Another nifty tip is using bullet points to guide ChatGPT as it writes. Try using a prompt like:<\/p>\n

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Write an introduction based on the bullet points below:<\/p>\n