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{"id":36236,"date":"2023-06-29T22:43:42","date_gmt":"2023-06-29T22:43:42","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/29\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-us\/"},"modified":"2023-06-29T22:43:43","modified_gmt":"2023-06-29T22:43:43","slug":"tiktok-could-soon-bring-its-new-e-commerce-store-to-the-us","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/29\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-us\/","title":{"rendered":"TikTok could soon bring its new e-commerce store to the US"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/28\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-u-s\/<\/a><\/br>
\nTikTok could soon bring its new e-commerce store to the US<\/br>
\n2023-06-29 22:43:42<\/br><\/p>\n

\n
\n\t\t\t\n\t\t<\/div>\n<\/p><\/div>\n
\n

TikTok could be launching an online retail store in the U.S. as early as next month. The in-app shopping section would feature TikTok\u2019s own line of products \u2014 supplied by manufacturers in China \u2014 allowing the company to compete directly with Amazon, Shein, Temu and other major e-commerce platforms.<\/p>\n

As reported by Semafor<\/a>, TikTok\u2019s new store will sell products like toys and kitchen gadgets, among other items within the platform via the new online store, as well as a dedicated e-commerce tab in TikTok Shop<\/a>, an existing feature where businesses pay a commission to sell their products on the app.<\/p>\n

TikTok did not immediately respond to a request for comment.<\/p>\n

Last week, the company confirmed<\/a> that it\u2019s testing a \u201cTrendy Beat\u201d shopping feature in the U.K. where products are sold and shipped by a Singapore-based company owned by TikTok parent ByteDance. Although TikTok initially denied that the new e-commerce offering wasn\u2019t being tested in the U.S., TechCrunch found that the company previously filed a trademark\u00a0application<\/a>\u00a0in the U.S. for Trendy Beat, suggesting that the feature is likely expanding to the U.S.\u00a0version of the app.<\/p>\n

TikTok\u2019s e-commerce strategy is still in the early stages in the U.S. The company has been testing TikTok Shop since last November, which has yet to gain significant traction. This is likely the reason why TikTok waited to test Trendy Beat in the U.S. market.<\/p>\n

TikTok\u2018s e-commerce business has mainly been successful in Asia, where the overall industry has seen the fastest economic growth. The company is banking on Southeast Asia to grow its business; TikTok wants to more than quadruple the size of its e-commerce venture to as much as $20 billion in gross merchandise value in 2023, compared to last year\u2019s $4.4 billion in sales, per Bloomberg<\/a>.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/06\/28\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-u-s\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/28\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-u-s\/ TikTok could soon bring its new e-commerce store to the US 2023-06-29 22:43:42 TikTok could be launching an online retail store in the U.S. as early as next month. The in-app shopping section would feature TikTok\u2019s own line of products \u2014 supplied by manufacturers in China \u2014 allowing the company to compete directly with […]<\/p>\n","protected":false},"author":1,"featured_media":36237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-36236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nTikTok could soon bring its new e-commerce store to the US - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/29\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok could soon bring its new e-commerce store to the US - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/28\/tiktok-could-soon-bring-its-new-e-commerce-store-to-the-u-s\/ TikTok could soon bring its new e-commerce store to the US 2023-06-29 22:43:42 TikTok could be launching an online retail store in the U.S. as early as next month. 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