Image Credits:<\/strong> Maza<\/p>\n<\/div>\n

Like many fintechs offering digital banking services, Maza is not itself a bank. It is able to offer its services without requiring an SSN by partnering with Visa and Blue Ridge Bank. The company\u2019s banking product features \u201cbroad payment functionality,\u201d it touts, as well as integrations with all major payment platforms, including PayPal, Zelle, Venmo and CashApp. Further, money deposited in Maza, the company claims, earns \u201cone of the highest checking account interest rates,\u201d an effort to help its members \u201cgrow their wealth over time.\u201d<\/span><\/p>\n

Interestingly, while Maza might be a digital bank, its marketing efforts are mostly focused offline. The company has found success targeting high-density, smaller Latino neighborhoods in markets such as South Florida, Washington Heights, New York and east Los Angeles with campaigns including posting bulletins in churches. It also does Google advertising but Arango says most of its growth thus far has been organic.<\/span><\/p>\n

In the long run, Maza\u2019s goal is to expand into credit building and to outside of the U.S. because as Arango said, \u201cthe whole world doesn\u2019t have a Social Security number.\u201d<\/span><\/p>\n