The rule is now open for public comment, and after 60 days the FTC will weigh any new information and adjust the rules accordingly if needed, before putting the finalized rule to a vote.<\/p>\n

In response to my questions, the FTC acknowledged the difficulty of getting at companies abroad doing these things, but of course it can hit the companies in the U.S. who pay for the fake reviews. On the definition and detection of AI-generated content and fake engagement the agency had no further details.<\/p>\n<\/p><\/div>\n

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