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{"id":36342,"date":"2023-06-30T21:52:45","date_gmt":"2023-06-30T21:52:45","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/06\/30\/pitch-deck-teardown-super-coms-60m-series-c-deck\/"},"modified":"2023-06-30T21:52:46","modified_gmt":"2023-06-30T21:52:46","slug":"pitch-deck-teardown-super-coms-60m-series-c-deck","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/06\/30\/pitch-deck-teardown-super-coms-60m-series-c-deck\/","title":{"rendered":"Pitch Deck Teardown: Super.com\u2019s $60M Series C deck"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/06\/30\/sample-series-c-pitch-deck-super-com\/<\/a><\/br>
\nPitch Deck Teardown: Super.com\u2019s $60M Series C deck<\/br>
\n2023-06-30 21:52:45<\/br><\/p>\n

\n

It\u2019s rare to find<\/span> a pitch deck that forces me to dig deep to unearth something to criticize. The last time was with Orange\u2019s seed deck<\/a>, and in this week\u2019s installment, I had to dive deep into the deck that Super.com used for its $60 million equity, plus $25 million venture debt round<\/a>.<\/p>\n


\n

We\u2019re looking for more unique pitch decks to tear down, so if you want to submit your own, here\u2019s how you can do that<\/a>.\u00a0<\/em><\/p>\n


\n

Slides in this deck<\/h2>\n

Super.com operated with a deck that tells a great story. It consists of 17 slides:<\/p>\n

    \n
  1. Cover slide<\/li>\n
  2. Mission slide<\/li>\n
  3. Traction slide 1<\/li>\n
  4. Traction slide 2<\/li>\n
  5. Team slide<\/li>\n
  6. Customers (interstitial slide)<\/li>\n
  7. Customer profile<\/li>\n
  8. Target customers \/ market size<\/li>\n
  9. A Savings Super App (interstitial slide)<\/li>\n
  10. \u00a0 Why Now slide<\/li>\n
  11. \u00a0 \u201cWhy a super app\u201d slide<\/li>\n
  12. \u00a0 Product slide<\/li>\n
  13. \u00a0 Product road map slide<\/li>\n
  14. \u00a0 User behavior slide<\/li>\n
  15. \u00a0 Solution slide (\u201cSuperCash is core to the experience\u201d)<\/li>\n
  16. \u00a0 Value Proposition slide (\u201cPersonalized Experiences\u201d)<\/li>\n
  17. \u00a0 The Ask slide<\/li>\n<\/ol>\n

    Three things to love<\/h2>\n

    It\u2019s hard to choose from all the stuff that works in this deck because the Super.com team really knocked it out of the park. But here are three highlights, which, incidentally, are the three most important slides you can have in a pitch deck. I\u2019m utterly unsurprised that the company successfully managed to raise money.<\/p>\n

    You\u2019ll raise if you\u2019ve got traction\u2026<\/h3>\n

    Super.com starts its pitch with two traction slides in what can only be described as a masterful flex:<\/p>\n

    \"\"<\/p>\n

    [Slide 3] Traction snapshot. Image Credits<\/strong>: Super.com<\/p>\n<\/div>\n

    \"\"<\/p>\n

    [Slide 4] Traction over time. Image Credits<\/strong>: Super.com<\/p>\n<\/div>\n

    In Slide 3, the company really flexes its stuff: 80 million customers, $1 billion in goods sold, and $150 million in terms of money saved for customers is beyond impressive. But then, in Slide 4, it shows how that growth is accelerating over time.<\/p>\n

    I\u2019ve said it before: If you can show incredible traction, you don\u2019t really need much else. Super.com does that, but it also has the goods for the rest of its story.<\/p>\n

    And an incredible team\u2026<\/h3>\n

    Super.com knows its strengths, and it segues from talking about its mission with its traction into a conversation about its team. Co-founders Henry Shi and Hussein Fazal have built a deep bench of incredible team members:<\/p>\n

    \"\"<\/p>\n

    [Slide 5] What a team. Image Credits<\/strong>: Super.com<\/p>\n<\/div>\n

    \n

    \n\t\t\tThis is what an absolutely world-class team slide looks like.\t\t\t\t\t<\/p><\/blockquote><\/div>\n

    Each of the business verticals \u2014 travel, finance and the shop \u2014 are led by some world-class people, who are all CEO material in their own right. The company\u2019s CFO is ex-Bank of America, and the CMO used to head marketing at Chase.<\/p>\n

    In addition, the company has attracted Joanne Bradford (president at Honey, COO at SoFi, and head of global partnerships at Pinterest) and Anan Kashyap (ex-CFO at Ethos and Poshmark) as independent board members.<\/p>\n

    In a huge market<\/h3>\n

    Most of the time, I recommend doing a top-down TAM\/SAM\/SOM analysis to arrive at your market size, but Super.com chose a bottom-up approach:<\/p>\n

    \"\"<\/p>\n

    [Slide 8] A slightly unusual market size slide in that it expresses it in customers, not dollars. Image Credits<\/strong>: Super.com<\/p>\n<\/div>\n

    The company says that in the U.S. alone, 25% of the population is its target customer, and it can stretch to around 54% of the population if it expands its reach further.<\/p>\n

    If this were a pre-seed deck, I\u2019d tell the founders to get it together and do better. But for a company that already has 80 million users, I want to know where it is going to grow. This slide does a good job of answering that question.<\/p>\n

    The company\u2019s CEO, Fazal, gave me some important context:<\/p>\n

    \n

    We serve the customers who need it the most \u2014 typically lower household income, with no to low FICO scores, typically looking to save before they buy. There are about 183 million in that customer base. As we are seeing the wealth inequality gap in the U.S. growing, we have a unique opportunity to make a difference in the lives of more than 100 million Americans. We\u2019re really well-positioned to do this given our active customer base: It\u2019s customer-driven expansion.<\/p>\n<\/blockquote>\n

    That\u2019s a hell of a story.<\/p>\n

    In the rest of this teardown, we\u2019ll look at three things Super.com could have improved or done differently, along with its full pitch deck!<\/p>\n<\/p><\/div>\n

    <\/br><\/br><\/br><\/p>\n

    Science, Tech, Technology<\/br>
    \n<\/br>
    \nSource:https:\/\/techcrunch.com\/2023\/06\/30\/sample-series-c-pitch-deck-super-com\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

    Source:https:\/\/techcrunch.com\/2023\/06\/30\/sample-series-c-pitch-deck-super-com\/ Pitch Deck Teardown: Super.com\u2019s $60M Series C deck 2023-06-30 21:52:45 It\u2019s rare to find a pitch deck that forces me to dig deep to unearth something to criticize. The last time was with Orange\u2019s seed deck, and in this week\u2019s installment, I had to dive deep into the deck that Super.com used for its […]<\/p>\n","protected":false},"author":1,"featured_media":36343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-36342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nPitch Deck Teardown: Super.com\u2019s $60M Series C deck - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/06\/30\/pitch-deck-teardown-super-coms-60m-series-c-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Deck Teardown: Super.com\u2019s $60M Series C deck - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/06\/30\/sample-series-c-pitch-deck-super-com\/ Pitch Deck Teardown: Super.com\u2019s $60M Series C deck 2023-06-30 21:52:45 It\u2019s rare to find a pitch deck that forces me to dig deep to unearth something to criticize. 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