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{"id":36519,"date":"2023-07-04T21:45:27","date_gmt":"2023-07-04T21:45:27","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/07\/04\/indias-flipkart-begins-customer-lending-in-bid-to-boost-sales\/"},"modified":"2023-07-04T21:45:28","modified_gmt":"2023-07-04T21:45:28","slug":"indias-flipkart-begins-customer-lending-in-bid-to-boost-sales","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/07\/04\/indias-flipkart-begins-customer-lending-in-bid-to-boost-sales\/","title":{"rendered":"India\u2019s Flipkart begins customer lending in bid to boost sales"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/07\/03\/flipkart-begins-lending-to-drive-sales\/<\/a><\/br>
\nIndia\u2019s Flipkart begins customer lending in bid to boost sales<\/br>
\n2023-07-04 21:45:27<\/br><\/p>\n

\n
\n\t\t\t\n\t\t<\/div>\n<\/p><\/div>\n
\n

Flipkart has begun lending to customers, expanding its financing offerings in a move that could potentially boost sales even as its chief rival Amazon has signalled a slowdown in India.<\/p>\n

The Walmart-owned Bengaluru-headquartered firm, in partnership with lender Axis Bank, is extending a credit of up to 500,000 Indian rupees, or $6,100, according to a description on its app.<\/p>\n

The loan, requiring no document submission and boasting a 30-second approval time, promises customers a seamless borrowing experience, the app says. The service was first spotted<\/a> by Indian news outlet the Arc. Flipkart declined to comment.<\/p>\n

By introducing personal loans, Flipkart expands its financial services portfolio, which already includes a \u2018buy now, pay later\u2019 option and a co-branded credit card.<\/p>\n

E-commerce giants, that have partnered with Bajaj Finance and other lenders like banks over the years, have long realized that a broader financing option is required to address the customer\u2019s frugality and credit aversion in India.<\/p>\n

A financing option reduces immediate burden, thereby promoting higher transaction volumes and bolstering customer loyalty. By empowering consumers to make big-ticket purchases and stagger payments, these services boost spending, driving significant revenue growth.<\/p>\n

Flipkart\u2019s deeper dive into financial services is noteworthy, as it encroaches on even more of the territory held by PhonePe, a former subsidiary.\u00a0After their separation last year<\/a>, competition between the two has intensified. PhonePe made its entry into e-commerce<\/a> earlier this year.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/07\/03\/flipkart-begins-lending-to-drive-sales\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/07\/03\/flipkart-begins-lending-to-drive-sales\/ India\u2019s Flipkart begins customer lending in bid to boost sales 2023-07-04 21:45:27 Flipkart has begun lending to customers, expanding its financing offerings in a move that could potentially boost sales even as its chief rival Amazon has signalled a slowdown in India. The Walmart-owned Bengaluru-headquartered firm, in partnership with lender Axis Bank, is extending […]<\/p>\n","protected":false},"author":1,"featured_media":36520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-36519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\nIndia\u2019s Flipkart begins customer lending in bid to boost sales - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2023\/07\/04\/indias-flipkart-begins-customer-lending-in-bid-to-boost-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India\u2019s Flipkart begins customer lending in bid to boost sales - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source:https:\/\/techcrunch.com\/2023\/07\/03\/flipkart-begins-lending-to-drive-sales\/ India\u2019s Flipkart begins customer lending in bid to boost sales 2023-07-04 21:45:27 Flipkart has begun lending to customers, expanding its financing offerings in a move that could potentially boost sales even as its chief rival Amazon has signalled a slowdown in India. 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