\n\t\t\tThis go-to-market slide has a clear profile of the customer: how they can be reached, what the business model is and where they are geographically. \t\t\t\t\t<\/p><\/blockquote><\/div>\n

\t<\/span><\/p>\n

Building a coherent go-to-market strategy can be surprisingly hard. It\u2019s what I end up arguing about with my pitch coaching clients most often. Having some vague, hand-wavy \u201cbuild it and they will come\u201d theory works when you are focusing on the product, but if you are raising money to acquire customers, you don\u2019t get to shrug and say, \u201cWe will figure it out when we get there.\u201d You aren\u2019t getting<\/em> there. You are raising money to execute, so you are<\/em> there.<\/p>\n

This go-to-market slide has a clear profile of the customer: how they can be reached, what the business model is, where they are geographically and even who the decision-maker is within the business. I\u2019m not sure how many medium-sized companies have a CISO or director of application security. I suspect a lot of the time, these decisions fall to a CTO rather than a dedicated, clearly defined security role.<\/p>\n

Still, as an investor, I can look at this and see the outline of a plan. My next question would be: \u201cOkay, talk me through your process. How do you actually land a sale?\u201d The story should be consistent and outline a good sales funnel \u2014 something like, \u201cThe leads come from X, we reach the decision maker through A, B and C, and then we close the deal 25% of the time. But we suspect we can increase that percentage if we do Y and Z.\u201d An answer like that will pass muster for me, and doubly so if the company already has paying customers and can point to the sales process it used.<\/p>\n

In the rest of this teardown, we\u2019ll take a look at three things Nokod could have improved or done differently, along with its full pitch deck!<\/p>\n<\/p><\/div>\n

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Science, Tech, Technology<\/br>
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\nSource:https:\/\/techcrunch.com\/2023\/07\/07\/sample-seed-pitch-deck-nokod-security\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/07\/07\/sample-seed-pitch-deck-nokod-security\/ Pitch Deck Teardown: Nokod Security\u2019s $8M seed deck 2023-07-09 21:52:35 Gone are the days when you needed a developer to build an app for a relatively easy task. No-code and low-code development let you dramatically increase the speed of building and bringing simple (and, sometimes, not-so-simple) apps to market. I swear, half my life […]<\/p>\n","protected":false},"author":1,"featured_media":36715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,17,8],"tags":[],"class_list":["post-36714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science","category-tech","category-technology"],"yoast_head":"\n