The ultimate problem that Weflow seeks to fix is that of the sheer spread of data across the B2B sales sphere, spanning the countless meetings, emails and calls leading to a deal\u2019s conclusion. Weflow promises to bring this data together within a coherent structure to deliver insights.<\/p>\n

To do this, Weflow has developed what it calls a \u201crevenue workspace,\u201d pitched as an all-encompassing platform that allows companies to capture CRM data while serving up deal insights and tools for managing their sales pipeline. More recently, the company introduced collaborative forecasting and pipeline analytics, too.<\/p>\n

Under the hood, Weflow uses AI to allocate what it calls a \u201cdeal score,\u201d which is effectively a prediction that considers things like buying signals, sales activities and historical data to forecast the likelihood of a deal closing. In the future, Zech says the platform will also lean on AI to forecast future revenues, as well as leverage unstructured email data and even video\/call transcripts to uncover hidden deal insights.<\/p>\n