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{"id":36764,"date":"2023-07-09T22:11:14","date_gmt":"2023-07-09T22:11:14","guid":{"rendered":"https:\/\/scienceandnerds.com\/2023\/07\/09\/speedybrand-uses-generative-ai-to-create-seo-optimized-content\/"},"modified":"2023-07-09T22:11:15","modified_gmt":"2023-07-09T22:11:15","slug":"speedybrand-uses-generative-ai-to-create-seo-optimized-content","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2023\/07\/09\/speedybrand-uses-generative-ai-to-create-seo-optimized-content\/","title":{"rendered":"SpeedyBrand uses generative AI to create SEO-optimized content"},"content":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/07\/07\/speedybrand-generative-ai-marketing\/<\/a><\/br>
\nSpeedyBrand uses generative AI to create SEO-optimized content<\/br>
\n2023-07-09 22:11:14<\/br><\/p>\n

\n

While working at Vetan, a startup helping small- and medium-sized (SMBs) businesses manage employee payroll, Ranti Dev Sharma realized that SMBs often lack the tools to thrive online with organic sales. The cost to hire an agency is beyond their budget, and generating content is costly \u2014 both in terms of time and money.<\/p>\n

\u201cHaving a great online presence is critical for e-commerce stores like Shopify and Woo, as online traffic is the bread and butter of their business,\u201d Sharma told TechCrunch in an email interview. \u201cBut existing content marketing solutions are not complete and require search engine optimization (SEO) expertise. Businesses need multiple SEO tools and to hire content strategists, writers and agencies to outsource their content marketing work.\u201d<\/p>\n

So along with Jatin Mehta and Ayush Jasuja, Sharma co-founded SpeedyBrand<\/a>, which aims to bring \u201chigh-quality,\u201d affordable SEO content to SMBs using generative AI. SpeedyBrand today announced that it raised $2.5 million in a funding round led by GV (Google\u2019s venture arm) and Y Combinator that values the company at $15 million post-money.<\/p>\n

SpeedyBrand\u2019s platform, powered by generative AI, can create custom SEO-optimized content \u2014 including websites and social media posts \u2014 for brands. Brands first choose a topic. Then they have the platform generate text and suggest images that might be appropriate for the type of content they\u2019re generating.<\/p>\n

From SpeedyBrand\u2019s dashboard, generated content can be edited and further customized before being published to various channels. An analytics component allows brands to track the performance of the content once it\u2019s live.<\/p>\n

\u201cThe economic slowdown requires cost-effective marketing solutions,\u201d Sharma said. \u201cSpeedy is well-positioned to help businesses with an affordable solution.\u201d<\/p>\n

But there\u2019s reason to be wary of the tech.<\/p>\n

For one, generative AI, no matter how good, can \u2014 and does \u2014 run amok. Thanks to a phenomenon known as \u201challucination<\/a>,\u201d AI models sometimes confidently make up facts. And, as a result of biases and other imbalances in their training data, text-generating AI can spew toxic, wildly offensive<\/a> remarks.<\/p>\n

In another potential problem for brands, generative AI has been shown to plagiarize copyrighted work. One study<\/a> found that an indirect predecessor to ChatGPT, GPT-2, can be prompted to \u201ccopy and paste\u201d entire paragraphs from its training data.<\/p>\n

Then there\u2019s the matter of generative AI spamming up the internet. As The Verge\u2019s James Vincent wrote in a recent piece<\/a>, generative AI models are changing the economy of the web \u2014 making it cheaper and easier to generate lower-quality content. Newsguard, a company that provides tools for vetting news sources, has exposed<\/a> hundreds of ad-supported sites with generic-sounding names featuring misinformation created with generative AI.<\/p>\n

Sharma asserts that SpeedyBrand isn\u2019t a content mill \u2014 and that it takes steps to mitigate any toxic content that the platform\u2019s AI might generate. SpeedyBrand\u2019s AI can be personalized to brand tone and generates provably \u201cplagiarism-free\u201d content, he claims, incorporating feedback from content edits to improve future output.<\/p>\n

To what extent is all this true? It\u2019s tough to say without a third-party audit. But brands, no doubt eager to jump on the generative AI train, appear to be embracing SpeedyBrand.<\/p>\n

The company, which has a six-person team, has around 50 paying customers and over 1,000 users. Annual recurring revenue stands at $100,000, and Sharma anticipates that it\u2019ll reach $1 million in the next year.<\/p>\n

That\u2019s impressive considering the competition. SpeedyBrand faces off against Typeface<\/a>, which recently emerged from stealth with $65 million in venture capital. Startups like Movio<\/a>,\u00a0Copysmith<\/a>,\u00a0Copy.ai<\/a>,\u00a0Sellscale<\/a>,\u00a0Jasper<\/a>,\u00a0Omneky<\/a>\u00a0and\u00a0Regie.ai<\/a>, too, are using generative AI to create (ostensibly) better marketing copy, imagery and even video for ads, websites and emails.<\/p>\n

It\u2019s a large and growing market. Statista reports<\/a>\u00a0that 87% of current AI adopters are already using, or considering using, AI for improving their email marketing. Another\u00a0report<\/a> projects that the market for generative AI will be worth more than $110 billion by 2030.<\/p>\n

Given that almost half<\/a> of SMB owners handle content marketing themselves, there\u2019s even stronger incentive within that cohort to adopt tools that could \u2014 at least on the surface \u2014 save time, money and massive headache.<\/p>\n

\u201cSpeedy saves a company\u2019s marketing workforce hours of marketing hustle \u2014 from strategy to content generation and then posting,\u201d Sharma said. \u201cSpeedy gives them and their team hours back every day so they can focus on the core of their business.\u201d<\/p>\n

With the proceeds from the funding round, SpeedyBrand plans to roll out additional tools for text and image generation.<\/p>\n<\/p><\/div>\n

<\/br><\/br><\/br><\/p>\n

Science, Tech, Technology<\/br>
\n<\/br>
\nSource:https:\/\/techcrunch.com\/2023\/07\/07\/speedybrand-generative-ai-marketing\/<\/a><\/br><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Source:https:\/\/techcrunch.com\/2023\/07\/07\/speedybrand-generative-ai-marketing\/ SpeedyBrand uses generative AI to create SEO-optimized content 2023-07-09 22:11:14 While working at Vetan, a startup helping small- and medium-sized (SMBs) businesses manage employee payroll, Ranti Dev Sharma realized that SMBs often lack the tools to thrive online with organic sales. 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