Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. It\u2019s not immediately clear how else […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-17T15:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-17T15:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\",\"name\":\"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds\",\"isPartOf\":{\"@id\":\"https:\/\/scienceandnerds.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"datePublished\":\"2022-04-17T15:00:50+00:00\",\"dateModified\":\"2022-04-17T15:00:52+00:00\",\"author\":{\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\"},\"breadcrumb\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceandnerds.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft reportedly wants to bring ads to free-to-play Xbox games\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceandnerds.com\/#website\",\"url\":\"https:\/\/scienceandnerds.com\/\",\"name\":\"Science and Nerds\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceandnerds.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/scienceandnerds.com\"],\"url\":\"https:\/\/scienceandnerds.com\/author\/admin\/\"}]}<\/script>\n","yoast_head_json":{"title":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","og_description":"Source: Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. It\u2019s not immediately clear how else […]","og_url":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","og_site_name":"Science and Nerds","article_published_time":"2022-04-17T15:00:50+00:00","article_modified_time":"2022-04-17T15:00:52+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","url":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","name":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","isPartOf":{"@id":"https:\/\/scienceandnerds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage"},"image":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","datePublished":"2022-04-17T15:00:50+00:00","dateModified":"2022-04-17T15:00:52+00:00","author":{"@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e"},"breadcrumb":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage","url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceandnerds.com\/"},{"@type":"ListItem","position":2,"name":"Microsoft reportedly wants to bring ads to free-to-play Xbox games"}]},{"@type":"WebSite","@id":"https:\/\/scienceandnerds.com\/#website","url":"https:\/\/scienceandnerds.com\/","name":"Science and Nerds","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceandnerds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/scienceandnerds.com"],"url":"https:\/\/scienceandnerds.com\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":1,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802\/revisions\/3804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media\/3803"}],"wp:attachment":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n

Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider<\/em><\/a>. Sources familiar with the situation told Insider<\/em> that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example.<\/p>\n
It\u2019s not immediately clear how else Microsoft plans on implementing ads, such as having them show up as avatar skins or as videos inside game lobbies. But as Insider<\/em> notes, Microsoft is reportedly concerned that the ads could \u201cirritate\u201d players, and is planning on building a \u201cprivate marketplace\u201d to let only select brands into the program.<\/p>\n
\nMicrosoft reportedly doesn\u2019t intend to take a cut of the ad revenue<\/q><\/aside>\n<\/div>\nSources also told Insider<\/em> that Microsoft doesn\u2019t intend to take a cut of ad revenue, and will instead allow the game developer and advertising company to share the funds. It\u2019s possible that Microsoft may just want to use this as a way to attract more developers of free-to-play games to the platform, as this would open up another stream of revenue outside of microtransactions.<\/p>\n
According to Insider<\/em>, Microsoft won\u2019t use the data it collects from Bing and other services for targeted ads on Xbox. The outlet also doesn\u2019t know whether Microsoft has floated the idea to advertisers yet, but its sources claim ads will start appearing on Xbox as soon as the third quarter of this year.<\/p>\n
\u201cWe are always looking for ways to improve the experience for players and developers but we don\u2019t have anything further to share,\u201d a Microsoft spokesperson said in a statement to Insider<\/em>. The Verge<\/em> reached out to Microsoft with a request for comment, but the company said it didn\u2019t have any additional information to share beyond its statement to Insider<\/em>.<\/p>\nIn-game advertisements on console games aren\u2019t a new concept \u2014 game companies experimented with them in paid games quite a bit in the mid to late 2000s. Around this time, EA Games<\/a> partnered with<\/a> the (now-defunct) Microsoft-owned advertising company Massive, letting companies place ads in Madden NFL<\/em>, Skate<\/em>, NHL<\/em>, and NASCAR <\/em>franchises, as well as in Burnout Paradise<\/em>. If you played any of these games at the time, you might remember seeing digital Obama ads<\/a> plastered in digital sporting arenas or on billboards. Saints Row 2 <\/em>even had real-life ads on billboards, like this one for Netflix<\/a>.<\/p>\n
In-game ads for real-life products might have been a novelty back in the day, but with some next-gen games costing close to $70<\/a>, players expect an ad-free experience \u2014 this is likely the reason why Microsoft is reportedly rolling out the initiative for free-to-play games only. More recently, EA attempted to slip an unskippable, full-screen commercial<\/a> into UFC 4<\/em> in 2020. Fans who paid for the $60 game obviously weren\u2019t happy, resulting in EA pulling the ad.<\/p>\n
Update April 16th 1:45PM ET: <\/strong><\/em>Updated to add that Microsoft didn\u2019t have any additional information to share with <\/em>The Verge.<\/em><\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/4\/16\/23027934\/microsoft-report-ads-free-to-play-xbox-games<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. It\u2019s not immediately clear how else […]<\/p>\n","protected":false},"author":1,"featured_media":3803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,8],"tags":[11],"class_list":["post-3802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft","category-technology","tag-microsoft"],"yoast_head":"\nMicrosoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. It\u2019s not immediately clear how else […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\" \/>\n<meta property=\"og:site_name\" content=\"Science and Nerds\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-17T15:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-17T15:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\",\"url\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\",\"name\":\"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds\",\"isPartOf\":{\"@id\":\"https:\/\/scienceandnerds.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"datePublished\":\"2022-04-17T15:00:50+00:00\",\"dateModified\":\"2022-04-17T15:00:52+00:00\",\"author\":{\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\"},\"breadcrumb\":{\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scienceandnerds.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft reportedly wants to bring ads to free-to-play Xbox games\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scienceandnerds.com\/#website\",\"url\":\"https:\/\/scienceandnerds.com\/\",\"name\":\"Science and Nerds\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scienceandnerds.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/scienceandnerds.com\"],\"url\":\"https:\/\/scienceandnerds.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","og_description":"Source: Microsoft is reportedly working on a program that will let brands showcase advertisements within free-to-play Xbox games, according to a report from Insider. Sources familiar with the situation told Insider that the ads wouldn\u2019t disrupt gameplay and may appear on a billboard in a racing game, for example. It\u2019s not immediately clear how else […]","og_url":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","og_site_name":"Science and Nerds","article_published_time":"2022-04-17T15:00:50+00:00","article_modified_time":"2022-04-17T15:00:52+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","url":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/","name":"Microsoft reportedly wants to bring ads to free-to-play Xbox games - Science and Nerds","isPartOf":{"@id":"https:\/\/scienceandnerds.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage"},"image":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","datePublished":"2022-04-17T15:00:50+00:00","dateModified":"2022-04-17T15:00:52+00:00","author":{"@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e"},"breadcrumb":{"@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#primaryimage","url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/scienceandnerds.com\/2022\/04\/17\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scienceandnerds.com\/"},{"@type":"ListItem","position":2,"name":"Microsoft reportedly wants to bring ads to free-to-play Xbox games"}]},{"@type":"WebSite","@id":"https:\/\/scienceandnerds.com\/#website","url":"https:\/\/scienceandnerds.com\/","name":"Science and Nerds","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scienceandnerds.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/ea2991abeb2b9ab04b32790dff28360e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scienceandnerds.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e6e14fc6691445ef2b2c0a3a6c43882?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/scienceandnerds.com"],"url":"https:\/\/scienceandnerds.com\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/scienceandnerds.com\/wp-content\/uploads\/2022\/04\/microsoft-reportedly-wants-to-bring-ads-to-free-to-play-xbox-games_625c2ba33b37f.jpeg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":1,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/posts\/3802\/revisions\/3804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media\/3803"}],"wp:attachment":[{"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scienceandnerds.com\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}