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{"id":3859,"date":"2022-04-17T15:02:52","date_gmt":"2022-04-17T15:02:52","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/04\/17\/bandai-namcos-gundam-metaverse-dream-mixes-esports-web3-and-gunpla\/"},"modified":"2022-04-17T15:02:53","modified_gmt":"2022-04-17T15:02:53","slug":"bandai-namcos-gundam-metaverse-dream-mixes-esports-web3-and-gunpla","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/04\/17\/bandai-namcos-gundam-metaverse-dream-mixes-esports-web3-and-gunpla\/","title":{"rendered":"Bandai Namco\u2019s Gundam \u2018metaverse\u2019 dream mixes esports, Web3, and Gunpla"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/4\/15\/23026813\/bandai-namco-gundam-metaverse<\/a>
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Bandai Namco is making some big investments into the vaguely-defined idea of the metaverse<\/a>, and it\u2019s starting first with what it\u2019s calling the \u201cGundam Metaverse Project.\u201d<\/p>\n

Here is the summary of Bandai Namco\u2019s broad metaverse vision, from a March press release<\/a>. (I will warn you that there is a lot of jargon ahead.)<\/p>\n

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The new mid-term plan will introduce a new means of connecting fans to entertainment properties by building a metaverse for each IP under Bandai Namco Group\u2019s portfolio, which is also utilized as a key part of the company\u2019s IP based strategies. Development will begin with the creation of the \u201cGUNDAM Metaverse<\/strong><\/em>\u201d where it will become a platform of opportunities for GUNDAM<\/strong><\/em> fans worldwide to come together to converse and connect in a variety of categories.<\/p>\n

This metaverse will steadily grow to build a solid foundation as the project moves forward into the future. First step for the metaverse is to create virtual communities for each category, and to enable connections to the categories through use of the BANDAI NAMCO iD.<\/p>\n<\/blockquote>\n

As for the Gundam-specific aspects, Bandai Namco is planning to build out virtual communities for aspects of the fandom like video games, anime, music, and Gunpla (aka Gundam model-building). \u201cThese virtual communities will meld with the world of GUNDAM as the virtual spaces will be made in the form of space colonies, which will be connected to the \u2018GUNDAM Metaverse\u2019 space hub under the name \u2018SIDE-G,\u2019\u201d the company said.<\/p>\n

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Bandai Namco\u2019s diagram outlining the way it feels these Gundam virtual communities will connect.<\/em><\/figcaption>Image: Bandai Namco<\/cite><\/p>\n

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The first of these SIDE-G colonies will be one focused around Gunpla, \u201cwhere various Gunpla related experiences will be made available within the virtual world.\u201d Bandai Namco is also planning an esports-themed colony for 2023. Basically, the communities seem like they\u2019ll be interesting virtual spaces to nerd out about all things Gundam.<\/p>\n

However, in the \u201cnear future,\u201d Bandai Namco wants people to build businesses around making Gundam-themed content. Here is the company\u2019s description of that vision:<\/p>\n

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In the near future, Bandai Namco Group will urge companies other than the Bandai Namco Group to join the GUNDAM<\/strong><\/em> market and allow general users to conduct C2C businesses using the GUNDAM <\/strong><\/em>brand in the form of user generated content (UGC).<\/p>\n

By building a metaverse in which character rights are preserved and implementing this initiative, it expects that new Gundam businesses will be created and that this will lead to further expansion of Gundam IP co-created with fans.<\/p>\n

The \u201cGUNDAM Metaverse Project<\/strong><\/em>\u201d will build \u201cSIDE-G\u201d by launching space colonies for each available category. Bandai Namco Group will create a new economic domain to promote C2C businesses with an invitation for other companies to join a virtual space where GUNDAM<\/strong><\/em> fans around the world can enjoy the virtual world together as part of their daily lives.<\/p>\n<\/blockquote>\n

It\u2019s unclear how the mechanics of this will work or exactly what the \u201cuser generated content\u201d will look like. I desperately hope it won\u2019t be NFTs<\/a>, but an announcement made Friday indicates Bandai Namco is taking at least some interest in blockchain technologies. The company has launched<\/a> the \u201cBandai Namco Entertainment 021 (Zero to One) Fund<\/a>\u201d to invest in \u201cglobal startup companies that provide entertainment-related products and services that utilize technologies such as blockchains, VR\/AR\/xR, AI, etc., and are engaged in metaverse and Web3-related businesses.\u201d <\/p>\n

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