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{"id":4165,"date":"2022-04-21T14:39:23","date_gmt":"2022-04-21T14:39:23","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/04\/21\/the-obamas-are-leaving-spotify-for-a-new-multiplatform-podcast-deal\/"},"modified":"2022-04-21T14:39:24","modified_gmt":"2022-04-21T14:39:24","slug":"the-obamas-are-leaving-spotify-for-a-new-multiplatform-podcast-deal","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/04\/21\/the-obamas-are-leaving-spotify-for-a-new-multiplatform-podcast-deal\/","title":{"rendered":"The Obamas are leaving Spotify for a new multiplatform podcast deal"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/4\/20\/23034638\/spotify-barack-michelle-obama-higher-ground-productions-deal<\/a>
\n
<\/br><\/code><\/p>\n

\n

Barack and Michelle Obama won\u2019t be signing a new podcast deal with Spotify, Bloomberg<\/em> reports<\/a>, marking a major departure for the Obamas\u2019 production company, Higher Ground Productions. \u201cThe company is instead talking to other distributors about a deal worth tens of millions of dollars, among the most-lucrative in the podcasting business,\u201d according to the report. <\/p>\n

Amazon\u2019s Audible and iHeartMedia are among the \u201cseveral\u201d companies Higher Ground is in negotiations with for a new deal. Higher Ground had talked to Spotify as well, but it \u201cdeclined to make an offer,\u201d Bloomberg<\/em> says. Higher Ground apparently wants to be able to make multiple shows and release them on platforms simultaneously, which would go against Spotify\u2019s typical exclusives-based strategy. <\/p>\n

Higher Ground, Amazon, and iHeartMedia didn\u2019t immediately reply to a request for comment. Spotify spokesperson Grey Munford declined to comment.<\/p>\n

Spotify has come under significant scrutiny lately as the home of the Joe Rogan Experience podcast, an arrangement that is reportedly worth $200 million<\/a> and whatever headaches come from Rogan\u2019s opinions about vaccines. Musicians including Neil Young<\/a> and Joni Mitchell<\/a> removed their music from the streaming service in protest. It\u2019s unclear if the controversy surrounding Rogan contributed to the Obamas\u2019 decision to look elsewhere.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/4\/20\/23034638\/spotify-barack-michelle-obama-higher-ground-productions-deal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Barack and Michelle Obama won\u2019t be signing a new podcast deal with Spotify, Bloomberg reports, marking a major departure for the Obamas\u2019 production company, Higher Ground Productions. \u201cThe company is instead talking to other distributors about a deal worth tens of millions of dollars, among the most-lucrative in the podcasting business,\u201d according to the […]<\/p>\n","protected":false},"author":1,"featured_media":4166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[62,8],"tags":[63],"class_list":["post-4165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","category-technology","tag-podcasts"],"yoast_head":"\nThe Obamas are leaving Spotify for a new multiplatform podcast deal - 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