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{"id":421,"date":"2022-03-02T14:40:32","date_gmt":"2022-03-02T14:40:32","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/02\/our-biggest-takeaways-from-hot-pod-summit-2022\/"},"modified":"2022-03-02T14:40:33","modified_gmt":"2022-03-02T14:40:33","slug":"our-biggest-takeaways-from-hot-pod-summit-2022","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/02\/our-biggest-takeaways-from-hot-pod-summit-2022\/","title":{"rendered":"Our biggest takeaways from Hot Pod Summit 2022"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/1\/22956382\/hot-pod-summit-2022-recap-takeaways<\/a>
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Last week, we held Hot Pod Summit 2022<\/a>, our invite-only event about the future of the podcast industry. It was a day of laughs, gasps, and jabs at all our favorite audio giants.<\/p>\n

Ashley helmed nearly all the panels, and at the end of the day, she publicly shared that she\u2019s beginning a new adventure. After more than six years at The Verge<\/em> and many months in charge of Hot Pod<\/em> (including weeks<\/em> spent writing \u201ctest runs\u201d before she officially started??), she\u2019s now off to Bloomberg<\/em><\/a>. Hot Pod<\/em> will be getting someone new soon, but until then, we\u2019re going to take things a little slower to get all our ducks in a row. And also allow our ducks to sleep. I am one of those ducks.<\/p>\n

I\u2019m going to be off until next week\u2019s Insider issues, so our editor Jake Kastrenakes will be with you in the meantime. <\/p>\n

One more thing: I wanted to thank all of you for being so kind to me this weekend. I\u2019m pretty sure I told every person I spoke to how much I was sweating, but if I didn\u2019t, now I am. I was nervous, and I\u2019m grateful to the staff, volunteers, attendees, and speakers for giving me a sweet environment in which to feel all the things I felt.<\/p>\n

Now, the Summit! I want to run through some of the concrete, business-y insights from the summit for folks who couldn\u2019t be there. These are just a few of the day\u2019s takeaways, though \u2014 the things our panelists<\/a> talked about were representative of the walk they walk every day, running their own companies and building out fan perks to monetize their creations. Check them out, ask them questions, work with them! They\u2019re doing a lot, and they\u2019re not letting up.<\/p>\n

Existing video platforms boost a pod\u2019s footprint<\/strong><\/p>\n

AJ Feliciano, head of Rooster Teeth\u2019s podcast network<\/a>, called YouTube \u201ca game of skill.\u201d It\u2019s a platform that podcasters can use to reach a new audience, he said, but only if they optimize their videos for discoverability. And the fact that YouTube\u2019s algorithmic suggestions work for discoverability at all? It leads him to think that a similar setup should \u201cabsolutely\u201d come to podcast platforms. (In that vein, TikTok isn\u2019t too shabby, either: fellow panelist Marques Brownlee<\/a> said that there\u2019s a fan-made TikTok account for his podcast, and even though it\u2019s not officially affiliated with him or his brand, some of the account\u2019s videos have over 1 million views.)<\/p>\n

It\u2019s not a shortcoming that important steps are often inefficient \u2014 that\u2019s showbiz, baby<\/strong><\/p>\n

Dan Granger, CEO and founder of Oxford Road<\/a>, maintained that there\u2019s overwhelming benefit to making ads that listeners perceive as personal and authentic; live reads just hit different than third-party spots inserted later on. Responding to an audience suggestion that shows do pre-recorded host-read ads, with the goal of making it easier to swap ads in and out but not compromise their candid quality, Granger called them \u201cfaked-ins\u201d (instead of baked-ins) and said that, data-wise, they\u2019re just not the same as true host reads. According to his experience in the ad world, they \u201cnever reach the amount of seamless magic.\u201d<\/p>\n

The content moderation people are asking for might not come; it might not even be the right thing to ask for<\/strong><\/p>\n

During the Q&A portion of our panel on content moderation, producer Keisha TK Dutes<\/a> spoke to the experience of Black and BIPOC voices and media being stifled under the guise of content moderation. Then she posed an important question: will any changes actually come out of the recent backlash against discriminatory and harmful speech, considering many relevant figures have historically kept their platforms, especially in radio (and especially when they\u2019re white men)? Panelist Owen Grover, CEO of TrueFire Studios<\/a>, conceded that the outlook isn\u2019t sunny, saying that ad sellers have continued to be able to find sponsors for dangerous content and that money has maintained the status quo. \u201cTalk radio is the progenitor to this particular set of issues,\u201d he said. Further, panel moderator Casey Newton<\/a> pointed out the elephant in the room: that the biggest \u201ccontent moderation\u201d story of the moment \u2014 Joe Rogan \u2014 actually requires something deeper than moderation. It isn\u2019t happenstance, an uncomfortable accident, that Rogan and his words ended up on Spotify\u2019s platform, and now, oops, he just has to be dealt with. The company paid him to be there.<\/p>\n

And a few other notes:<\/strong><\/p>\n