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\n

Earlier this week Netflix reported quarterly earnings results that showed its subscriber numbers dropping for the first time in a decade<\/a>, but not every streamer is experiencing that kind of pullback. Even though AT&T has offloaded HBO and the rest of WarnerMedia to their new home with Discovery<\/a>, it still had one more set of subscriber numbers to reveal with its own earnings report Thursday morning<\/a>.<\/p>\n
The numbers showed HBO added nearly 13 million subscribers last year across both traditional HBO and HBO Max, including growth of three million in the last quarter. Now both services combine for 76.8 million subscribers worldwide, which is still dwarfed by Netflix\u2019s 221.64 million subscribers and even the most recent Disney Plus count of 129.8 million<\/a>. As we noted in January, HBO Max is doing great… according to HBO Max<\/a>.<\/p>\n
AT&T Q1 2022 report:<\/a><\/p>\n
\nAt the end of the quarter, there were 76.8 million global HBO Max and HBO subscribers. Global HBO Max and HBO subscribers increased 12.8 million year over year and were up 3.0 million sequentially, primarily driven by international as well as domestic retail subscriber gains reflecting strength of the programming slate. At the end of the quarter, there were 48.6 million domestic HBO Max and HBO subscribers versus 44.2 million in the year-ago quarter, up 4.4 million year over year.<\/p>\n<\/blockquote>\n\n<\/aside>\nWe\u2019ve come to the end of HBO Max\u2019s strategy of day-and-date movie premieres<\/a> that ran through the 2021 calendar year, but it still has a fairly strong library of content including new hits and options from the Warner Bros. catalog. Also, unlike Netflix, HBO still has a number of new territories where it\u2019s expanding, so it could be a while before they run into the problem of not having any more new customers to find. <\/p>\n
AT&T CEO John Stankey isn\u2019t the boss of HBO anymore, but he did remark on password sharing, which Netflix identified as an issue<\/a> stalling its growth. As Deadline<\/em><\/a> <\/em>quoted him from the investor call, Stanke said \u201cWe were thoughtful about how we built the product and that we gave customers enough flexibility but we don\u2019t want to see rampant abuse.\u201d For any more information about the future of HBO Max (and the sudden death of CNN Plus<\/a>), we\u2019ll wait until next week, when Warner Bros. Discovery holds its first earnings call.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/4\/21\/23036309\/att-earnings-hbo-max-subscriber-growth-2021<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Earlier this week Netflix reported quarterly earnings results that showed its subscriber numbers dropping for the first time in a decade, but not every streamer is experiencing that kind of pullback. Even though AT&T has offloaded HBO and the rest of WarnerMedia to their new home with Discovery, it still had one more set […]<\/p>\n","protected":false},"author":1,"featured_media":4266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51,8],"tags":[52],"class_list":["post-4265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-technology","tag-mobile"],"yoast_head":"\nHBO and HBO Max added 13 million subscribers last year, as Netflix\u2019s growth slowed - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/04\/22\/hbo-and-hbo-max-added-13-million-subscribers-last-year-as-netflixs-growth-slowed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO and HBO Max added 13 million subscribers last year, as Netflix\u2019s growth slowed - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Earlier this week Netflix reported quarterly earnings results that showed its subscriber numbers dropping for the first time in a decade, but not every streamer is experiencing that kind of pullback. 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