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\n

Roku has signed a multiyear deal<\/a> with Lionsgate to exclusively offer the studio\u2019s theatrical releases for free on its ad-supported Roku Channel immediately after their showing on Starz, starting with its 2022 release slate. It includes films like John Wick: Chapter 4<\/em>, The<\/em> Expendables 4<\/em>, Borderlands<\/em>, Are You There God? It\u2019s Me, Margaret, <\/em>and more, which will be available on the channel in two separate windows. The second window will be nonexclusive, however, so the Roku Channel will be the first place viewers can see the films for free.<\/p>\n
\u201cThis agreement affirms the great demand for first-run studio movies across a broad array of platforms,\u201d said Jim Packer, the president of worldwide television distribution at Lionsgate. \u201cThis partnership with the Roku Channel shows our ability to capitalize on opportunities in today\u2019s complex television landscape with a multifaceted, layered approach that meets everyone\u2019s needs.\u201d<\/p>\n
\nThis is the first deal of its kind for the streaming service<\/q><\/aside>\n<\/div>\nThis is the first deal of its kind for the streaming service and could further bolster its Roku Channel, which reached around 80 million people<\/a> in the last quarter of 2021 alone. In the fourth quarter of last year, Roku\u2019s platform business (which includes everything where it monetizes users, like the Roku Channel, advertising, and fees on subscriptions) earned about $425 million, while the company actually lost $45.9 million on its streaming hardware business. Between the beginning and end of 2021, Roku\u2019s average revenue per user over 12 months grew from $28.76 to $41.03, fueling gross profits that swelled by 74 percent from $808 million in 2020 to $1.4 billion in 2021. <\/p>\n
For years, Roku has positioned itself as not just a streaming service but also an advertising and services platform<\/a>. The platform retains 30 percent<\/a> of ad inventory on apps outside the Roku Channel and keeps 100 percent of those profits \u2014 which has occasionally caused friction with the likes of Google and Amazon. Last year, Roku inked a deal with advertising agency Nielsen<\/a>, gaining access to the company\u2019s ad-targeting tech in the process. As noted by Roku CEO Anthony Wood in the company\u2019s most recent earnings call<\/a> earlier this year, Roku views user data as a \u201ckey competitive advantage.\u201d Similar to Facebook, Roku isn\u2019t in the business of selling the actual data so other services can extract value from it directly \u2014 it has control over the whole process.<\/p>\n
The free streaming channel plays a huge part in bolstering Roku\u2019s ad business, justifying partnering with Lionsgate for exclusive windowed access to these movies and offering its own Roku Originals<\/a>. Wood told investors on the last call \u201cjust how powerful the Roku Channel has become as a source of ad inventory for us and how that\u2019s driving just this incredible virtuous cycle around content, advertisers and viewers.\u201d The resulting growth is what\u2019s allowing the company to invest in things like Roku Originals, Wood said.  <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/4\/26\/23042493\/roku-channel-free-streaming-movies-lionsgate-john-wick-4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Roku has signed a multiyear deal with Lionsgate to exclusively offer the studio\u2019s theatrical releases for free on its ad-supported Roku Channel immediately after their showing on Starz, starting with its 2022 release slate. It includes films like John Wick: Chapter 4, The Expendables 4, Borderlands, Are You There God? It\u2019s Me, Margaret, and […]<\/p>\n","protected":false},"author":1,"featured_media":4543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,8],"tags":[29],"class_list":["post-4542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-technology","tag-entertainment"],"yoast_head":"\nRoku Channel deal with Lionsgate will bring John Wick 4, Borderlands to free streaming - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/04\/26\/roku-channel-deal-with-lionsgate-will-bring-john-wick-4-borderlands-to-free-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roku Channel deal with Lionsgate will bring John Wick 4, Borderlands to free streaming - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Roku has signed a multiyear deal with Lionsgate to exclusively offer the studio\u2019s theatrical releases for free on its ad-supported Roku Channel immediately after their showing on Starz, starting with its 2022 release slate. 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