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\n

Last week was an eventful week for Peloton: it got a new CEO<\/a>, investors unleashed their fury<\/a> at outgoing CEO John Foley, 2,800 employees were fired<\/a>, and then some of those employees crashed an all-hands<\/a>. At the heart of the drama, a big question was whether new CEO Barry McCarthy had been brought on to get Peloton in shape for a sale as the company\u2019s value has plunged to $8 billion from a pandemic high of $50 billion. However, in a Financial Times<\/em> interview<\/a>, McCarthy has officially nixed the idea for the \u201cforeseeable future.\u201d <\/p>\n
\u201cIf I thought it was likely that the business was going to be acquired in the foreseeable future, I can\u2019t imagine it would be a rational act to move across the country. There are lots of other things I could be doing with my time that are quite lucrative than hanging out a with a business that\u2019s about to be sold,\u201d McCarthy told The Financial Times<\/em>, referring to the fact that he\u2019ll be moving from California to New York for the job.<\/p>\n
McCarthy emphasized that Peloton had room to grow and that he would focus on the content because Peloton is a \u201cconnected fitness company, not a bike company.\u201d  (Something that product reviewers and analysts have been saying since day one.) This tracks with McCarthy\u2019s background. Before becoming Peloton CEO, McCarthy was the chief financial officer at Netflix and Spotify (as well as chief operating officer at the ill-fated, ill-remembered mobile payment app Clinkle<\/a>). Following McCarthy\u2019s appointment, Foley touted his experience with digital streaming services and subscription business models. In the FT<\/em> interview, McCarthy also hinted that Peloton\u2019s pricey $39 monthly membership fee could be replaced by an entirely different pricing structure. <\/p>\n
\nPeloton is separately working on a connected rowing machine, as well as a \u201cdedicated strength training system\u201d<\/q><\/aside>\n<\/div>\nIt also follows the tone set during Peloton\u2019s Q2 earnings call last week, where Foley and Peloton\u2019s chief financial officer Jill Woodworth repeatedly emphasized the company would pursue \u201csustained growth.\u201d However, none of this means Peloton\u2019s given up on hardware completely. McCarthy told the Financial Times <\/em>his strategy includes creating \u201cproduct line extensions\u201d to entice customers into owning multiple Peloton devices. <\/p>\nThe report also notes that Peloton is separately working on a connected rowing machine, as well as a \u201cdedicated strength training system.\u201d The former will purportedly feature the same tablet as the Bike Plus, use magnetic resistance, and give form feedback. The rower, which has been long-rumored<\/a>, is supposedly in the testing phase and may be announced before or after Peloton\u2019s annual \u201cHomecoming\u201d event in May. <\/p>\n
The strength training system is supposed to be Peloton\u2019s answer to rival Tonal, but according to FT<\/em>, it seems like it may be separate from the forthcoming Peloton Guide<\/a>. Tonal is a weight training system<\/a> that relies on electromagnetic resistance cables and is installed directly into a user\u2019s wall. Peloton\u2019s rumored strength training device will pair with television instead and won\u2019t be released for a while. <\/p>\n
\nFor now, McCarthy and Foley seem to be presenting a united front<\/q><\/aside>\n<\/div>\nAll this seems to put the kibosh on a Peloton sale, at least in the short-to-medium term. McCarthy did acknowledge that the decision to sell isn\u2019t really his, however. That belongs to shareholders. More specifically, a group of company insiders that holds 80 percent of Peloton\u2019s voting rights, which includes former CEO \u2014 and now executive chairman \u2014 John Foley. McCarthy also said that he was \u201cconfident a large percentage of the votes will be cast in favor of my leadership\u201d and cited that as a reason why he agreed to take the job.<\/p>\nThe Financial Times<\/em> interview, however, also made it clear that Foley isn\u2019t going anywhere, either. While McCarthy tried to underline that the buck stopped with him, he also said Foley would continue to play \u201can instrumental role\u201d in Peloton\u2019s products, strategy, and vision. The two have also been publicly singing each others\u2019 praises for the past week and, for now, seem to be presenting a united front. Foley told The Wall Street Journal<\/em><\/a> that McCarthy was \u201cperfectly suited\u201d for the job, while McCarthy said that together, the two were one \u201ccomplete grown-up.\u201d  This time around, McCarthy indicated he wouldn\u2019t be leaving Foley behind, and McCarthy said he intended to \u201csuck every ounce of superpower out of him\u201d for as long as Foley would let him.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/2\/14\/22932948\/peloton-mccarthy-new-ceo-sale-connected-fitness<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Last week was an eventful week for Peloton: it got a new CEO, investors unleashed their fury at outgoing CEO John Foley, 2,800 employees were fired, and then some of those employees crashed an all-hands. 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