Echelon persuades USPTO that Peloton\u2019s streaming tech is unpatentable - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/02\/echelon-persuades-uspto-that-pelotons-streaming-tech-is-unpatentable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Echelon persuades USPTO that Peloton\u2019s streaming tech is unpatentable - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: In some more bad news for Peloton, rival Echelon Fitness has persuaded the US Patent and Trademark Office that two of Peloton\u2019s patents related to streaming and on-demand classes aren\u2019t actually patentable. 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\n

In some more bad news for Peloton, rival Echelon Fitness has persuaded the US Patent and Trademark Office that two of Peloton\u2019s patents related to streaming and on-demand classes aren\u2019t actually patentable. The decision was made last week by the USPTO\u2019s Patent Trial and Appeal Board as they were found to be \u201cobvious inventions<\/a>,\u201d according to Bloomberg Law<\/em><\/a>. While it may not be the biggest blow Peloton has faced in recent months, it does raise questions about the company\u2019s tendency to be heavy-handed with patent lawsuits.<\/p>\n
To back things up, all this came about after Peloton sued Echelon in 2019<\/a> for getting a \u201cfree ride\u201d off its technology and thereby flooding the market with cheaper copycat imitators. If you\u2019ve ever considered buying a connected fitness bike, you\u2019ve probably come across Echelon as a popular Peloton alternative, as they cost a fraction of the price. (Also, Echelon had a kerfuffle with Amazon in 2020 over a supposed partnership to create a $500 Prime Bike<\/a>.)  However, once the legal brouhaha began, Echelon countersued and asked that two of the patents in question \u2014 Nos. 10,322,315 and 10,022,590 \u2014 be reviewed. Both relate to a \u201csystem and method for providing streaming and on-demand exercise classes.\u201d In its final decision, the appeal board agreed with Echelon, saying the inventions weren\u2019t unique enough compared to prior patents and therefore shouldn\u2019t have been issued in the first place. You can read the full decisions here<\/a> and here<\/a>. <\/p>\n
Obviously, Echelon is pleased with the findings, with CEO Lou Lentine telling the Chattanooga Times Free Press<\/em><\/a> it\u2019s a \u201cbig win\u201d after spending a \u201clot of money fighting these guys.\u201d The Verge <\/em>reached out to Peloton for an official comment but didn\u2019t immediately receive a response. It appears Echelon isn\u2019t willing to let sleeping dogs lie: The company also told The Verge <\/em>in an e-mail that it recently filed a separate counterclaim against Peloton that added allegations that it pushed Affirm into cutting ties with competitors<\/a>, hampering consumer financing efforts, along with other bullying tactics.<\/p>\n
\nThis isn\u2019t even Echelon\u2019s only ongoing patent battle with Peloton<\/q><\/aside>\n<\/div>\nCompanies are always sniping at each other over patents. This isn\u2019t even Echelon\u2019s only ongoing patent battle with Peloton. In November, Peloton was granted another patent for its on-demand classes. It then sued both Echelon and iFit<\/a>, another rival that owns the NordicTrack brand. What makes this notable is it perhaps pokes a hole in Peloton\u2019s strategy for handling rivals thus far: burying them in legal battles<\/a>.<\/p>\n
One of the more memorable examples was when Peloton took on smaller boutique rival Flywheel. In 2018, it alleged Flywheel had copied its patented tech<\/a>, specifically the leaderboard which displays where a user stands in comparison to others in a given class. Flywheel lost the battle, agreeing to nix its leaderboard<\/a> and eventually shutting down its virtual classes entirely<\/a>. The Flywheel bikes were then bricked<\/a>, and users were only left with one real option: take up Peloton\u2019s offer to trade in the bike for a refurbished Peloton. Ever since, Flywheel has served as a sort of cautionary tale \u2014 both for consumers looking to buy a smart exercise bike and companies in the connected fitness space.<\/p>\n
\nBut while Peloton was successful against Flywheel, the stakes are a bit different now<\/q><\/aside>\n<\/div>\nBut while Peloton was successful against Flywheel, the stakes are a bit different now. Despite experiencing massive success during the pandemic, Peloton\u2019s luck hasn\u2019t been good as of late<\/a>. One reason for Peloton\u2019s reversed fortunes is increased competition, and it appears the at-home fitness trend is here to stay<\/a>. This lawsuit-heavy tactic may have worked a few years ago, but it\u2019s hard to see how it will play out in Peloton\u2019s favor when it\u2019s currently mulling cost-saving measures<\/a> after overextending itself in 2020 and 2021, especially since this kind of patent war isn\u2019t always smart. According to a Bloomberg<\/em> report<\/a>, the risk with Peloton\u2019s strategy is that it could backfire if courts deem that its \u201crevolutionary technology\u201d isn\u2019t so revolutionary after all. As in, what just happened with Echelon. Should this occur on a wider scale, Peloton risks finding itself out millions of dollars and without legal protections for the core of its business. <\/p>\n
Peloton is expected to present its latest earnings on February 8th, which should reveal more about its current financial health. Despite recent struggles, the company still looms large in the connected fitness space. However, we\u2019ll have to see how it adapts to the new fitness tech landscape \u2014 and where patent wars fit going forward.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/1\/31\/22910520\/peloton-echelon-connected-fitness-streaming-patents<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: In some more bad news for Peloton, rival Echelon Fitness has persuaded the US Patent and Trademark Office that two of Peloton\u2019s patents related to streaming and on-demand classes aren\u2019t actually patentable. The decision was made last week by the USPTO\u2019s Patent Trial and Appeal Board as they were found to be \u201cobvious inventions,\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,26,17],"tags":[],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-energy","category-science","category-tech"],"yoast_head":"\nEchelon persuades USPTO that Peloton\u2019s streaming tech is unpatentable - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/02\/echelon-persuades-uspto-that-pelotons-streaming-tech-is-unpatentable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Echelon persuades USPTO that Peloton\u2019s streaming tech is unpatentable - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: In some more bad news for Peloton, rival Echelon Fitness has persuaded the US Patent and Trademark Office that two of Peloton\u2019s patents related to streaming and on-demand classes aren\u2019t actually patentable. 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