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{"id":4816,"date":"2022-04-30T14:42:37","date_gmt":"2022-04-30T14:42:37","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/04\/30\/tone-deaf-samsung-ad-is-a-reminder-that-smartwatch-safety-still-has-a-ways-to-go\/"},"modified":"2022-04-30T14:42:38","modified_gmt":"2022-04-30T14:42:38","slug":"tone-deaf-samsung-ad-is-a-reminder-that-smartwatch-safety-still-has-a-ways-to-go","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/04\/30\/tone-deaf-samsung-ad-is-a-reminder-that-smartwatch-safety-still-has-a-ways-to-go\/","title":{"rendered":"Tone-deaf Samsung ad is a reminder that smartwatch safety still has a ways to go"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/4\/29\/23048309\/samsung-smartwatch-ad-emergency-sos<\/a>
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Samsung is under fire for a recent ad depicting a woman wearing a Galaxy Watch 4 and Galaxy Buds running alone in the middle of a city at 2AM. Critics have called the ad both \u201cunrealistic\u201d and \u201ctone-deaf<\/a>\u201d in the wake of the murder of Ashling Murphy<\/a>, a 23 year old who was killed while running in January in Dublin, Ireland. The ad is oblivious to the dangers of nighttime running, but that makes sense since many smartwatch makers don\u2019t seem to understand how their limited safety features may fail runners.<\/p>\n

Samsung has since apologized for the ad, telling BBC Radio 1<\/em><\/a> <\/em>that it hadn\u2019t intended to \u201cbe insensitive to ongoing conversations around women\u2019s safety\u201d and that \u201cthe \u2018Night Owls\u2019 campaign was designed with a positive message in mind: to celebrate individuality and freedom to exercise at all hours.\u201d<\/p>\n

Samsung\u2019s intent is understandable. The ad is meant to highlight how easy it is to use Galaxy devices together and \u201cempower\u201d users to leave their phones at home. For many people \u2014 especially runners \u2014 it\u2019s a major draw for an LTE-enabled smartwatch. Many high-end devices, including Samsung\u2019s Galaxy Watch 4 and the Apple Watch, also increasingly include fall detection and emergency calling features. In Samsung\u2019s case, users can set up SOS alerts<\/a> to notify designated contacts of their location and how to track them in \u201cunthinkable\u201d situations. <\/p>\n

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