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{"id":4851,"date":"2022-05-02T14:38:30","date_gmt":"2022-05-02T14:38:30","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/02\/telegram-premium-subscription-is-showing-up-in-beta-builds-of-the-app\/"},"modified":"2022-05-02T14:38:31","modified_gmt":"2022-05-02T14:38:31","slug":"telegram-premium-subscription-is-showing-up-in-beta-builds-of-the-app","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/02\/telegram-premium-subscription-is-showing-up-in-beta-builds-of-the-app\/","title":{"rendered":"Telegram \u2018Premium\u2019 subscription is showing up in beta builds of the app"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/2\/23053104\/telegram-premium-paid-subscription<\/a>
\n
<\/br><\/code><\/p>\n

\n

Telegram appears to be testing another way for the super popular messaging app to start bringing in revenue. Beta testers for Telegram\u2019s iOS app noticed something new in version 8.7.2<\/a>, as first spotted by Android Police<\/em><\/a>: a new set of stickers and reaction emoji that you can only unlock \u201cby subscribing to Telegram Premium.\u201d <\/p>\n

Telegram Premium, of course, doesn\u2019t exist yet. (And Telegram didn\u2019t respond to The Verge\u2019s<\/em> request for comment.) But right now, users with access to Telegram\u2019s TestFlight builds and its Test Server are able to send each other exploding-heart and flying-ghost reactions, a sticker in which that cute blobby yellow duck is just unbearably sad, and a few other new things. And it appears that, ultimately, even the recipients of those messages will need Telegram Premium to see them; if you send a non-subscriber a sad duck, they\u2019ll get a prompt to sign up.<\/p>\n

There\u2019s no word yet about what Premium will cost, when (or even if) it\u2019ll launch more widely, and what other features might be part of the subscription. But a subscription like this is a long time coming from Telegram. Founder Pavel Durov said in late 2020<\/a> that in order to not sell out like WhatsApp or disappear like so many other messaging apps, \u201cTelegram will begin to generate revenue, starting next year.\u201d He teased a plan for advertising in the platform\u2019s large channels and said Telegram \u201cwill add some new features for business teams or power users\u201d that would come with a price. <\/p>\n

From the little we know so far, Telegram\u2019s approach to paid features appears to follow the Discord model of messaging app monetization. Discord\u2019s Nitro subscription<\/a> costs $10 a month and gives power users more toys to play with: more emoji, better bandwidth for video and audio, improved badges and avatars, and more. Nitro isn\u2019t something users need to use the service, but it\u2019s been popular enough to convince Discord it\u2019s a long-term business model. <\/p>\n

Durov also promised in 2020 that all the parts of Telegram that have been free \u2014 and all the parts dedicated to private messaging \u2014 will stay free. That\u2019s the trick with messaging apps, really: the way to make money is not to get in the middle of chats among friends but to find other things for users to do in and with the app. That\u2019s why the WeChat-style \u201csuper app<\/a>\u201d idea is such a popular one. And, as Telegram has expanded into livestreaming, chatbots, cryptocurrency<\/a>, and more, it\u2019s likely to keep finding ways to make money.<\/p>\n

But making money without making users mad? That\u2019s harder. As ads started to appear in Telegram channels last fall, for instance, authors and subscribers alike revolted so aggressively that Durov said it would build a way to turn them off<\/a>. (If I\u2019m reading tea leaves here, I\u2019d bet that disabling ads is a benefit of a Premium subscription.) That may be part of the reason Telegram appears to be taking this rollout slowly and starting small rather than pivoting the platform to freemium. <\/p>\n

Still, with more than 500 million users on the platform, Telegram might only need to convince a small percentage to subscribe in order to become the break-even business Durov has always said he wants to be.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/5\/2\/23053104\/telegram-premium-paid-subscription<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Telegram appears to be testing another way for the super popular messaging app to start bringing in revenue. Beta testers for Telegram\u2019s iOS app noticed something new in version 8.7.2, as first spotted by Android Police: a new set of stickers and reaction emoji that you can only unlock \u201cby subscribing to Telegram Premium.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":4852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53,8],"tags":[54],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-technology","tag-apps"],"yoast_head":"\nTelegram \u2018Premium\u2019 subscription is showing up in beta builds of the app - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/02\/telegram-premium-subscription-is-showing-up-in-beta-builds-of-the-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telegram \u2018Premium\u2019 subscription is showing up in beta builds of the app - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Telegram appears to be testing another way for the super popular messaging app to start bringing in revenue. 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