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{"id":4965,"date":"2022-05-03T15:08:17","date_gmt":"2022-05-03T15:08:17","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/03\/go-read-this-report-on-why-jony-ive-quit-apple\/"},"modified":"2022-05-03T15:08:18","modified_gmt":"2022-05-03T15:08:18","slug":"go-read-this-report-on-why-jony-ive-quit-apple","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/03\/go-read-this-report-on-why-jony-ive-quit-apple\/","title":{"rendered":"Go read this report on why Jony Ive quit Apple"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/2\/23053226\/why-jony-ive-quit-apple-report<\/a>
\n
<\/br><\/code><\/p>\n

\n

When Apple announced the Apple Watch in 2014<\/a>, it did so at De Anza in Cupertino, a few miles down the road from its then-headquarters on Infinite Loop. It\u2019s sort of a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. And on the 30th anniversary of the Macintosh, for the first potentially game-changing product since the death of Steve Jobs, Apple \u2014 and Jony Ive, Apple\u2019s chief designer and Jobs\u2019 longtime collaborator \u2014 wanted to pull out all the stops.<\/p>\n

Well, not all <\/em>the stops, it turns out. And the fight over the event logistics and the $25 million price tag Ive asked for to pull it off was reportedly one of the moments that led Ive to eventually leave the company. That\u2019s according to a new report in The New York Times<\/em><\/a>, an excerpt from reporter Tripp Mickle\u2019s new book, After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul<\/em>. Ive was eager to portray the Watch like a fashion accessory, Mickle writes, and wanted to introduce it with the pomp and circumstance to match.<\/p>\n

Ive eventually got his way but felt unsupported by the new regime at Apple. That was reportedly the beginning of the end. After years of reports that Ive was increasingly uninvolved in the company, he eventually left to found his own design firm, LoveFrom, in 2019. (For what it\u2019s worth, Apple CEO Tim Cook has always rejected the idea that Ive was frustrated or unhappy, and Ive continues to work with Apple through LoveFrom.) <\/p>\n

The Times<\/em> story also goes through some of Ive\u2019s legacy and impact at Apple<\/a>, from the colorful iMac that Ive helped make \u201cjoyful\u201d to the relentlessly perfectionist atmosphere at the company that Jobs and Ive both encouraged and thrived under. Over time, as Apple shifted from being a product-driven, flat-hierarchy company to the ruthlessly optimized behemoth it is today, and particularly as it emphasized services more, Ive reportedly saw a company in which he mattered less and could do less. And with him gone, Mickle argues, Apple\u2019s products have remained \u201clargely as they were when Mr. Ive left.\u201d<\/p>\n

In the case of the iPhone, iPad and Watch, that definitely seems true. But the Mac is another story: with Ive gone, Apple\u2019s laptops and desktops have gotten vastly better thanks both to the M-series chips and the fact that Apple went back to its PC roots<\/a>. Macs have ports again! And keyboards that actually work<\/a>! Better Macs have made for better-selling Macs, too<\/a>. And of course, there are rumors and reports that Apple is close to launching its next big thing: AR glasses. So the death of Apple\u2019s product chops may be somewhat exaggerated.<\/p>\n

After Steve<\/em> comes out on Tuesday, and Mickle will be a guest on this Friday\u2019s Vergecast<\/em>. (Send us questions<\/a>!) The whole book is worth a read, and Ive\u2019s story in particular is a good microcosm of how the company has changed \u2014 for better and for worse \u2014 in the post-Jobs era.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/5\/2\/23053226\/why-jony-ive-quit-apple-report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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