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{"id":4971,"date":"2022-05-03T15:20:14","date_gmt":"2022-05-03T15:20:14","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/03\/anchor-made-spotify-the-creator-platform-it-is-today\/"},"modified":"2022-05-03T15:20:16","modified_gmt":"2022-05-03T15:20:16","slug":"anchor-made-spotify-the-creator-platform-it-is-today","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/03\/anchor-made-spotify-the-creator-platform-it-is-today\/","title":{"rendered":"Anchor made Spotify the creator platform it is today"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/3\/23054525\/spotify-mignano-rogan-facebook-zuckerberg-anchor<\/a>
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<\/br><\/code><\/p>\n

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Hello, audiophiles!<\/p>\n

I am very excited to bring you my first public edition of Hot Pod<\/em>. Following the trail blazed by Nick and Ashley, I\u2019ll be in your inbox every Tuesday with scoops, news, analysis, and japes (quality of the latter not guaranteed). And, the closest I will ever get to being in a makeover montage, today I also get to introduce a fresh new look for Hot Pod<\/em> courtesy of the ace design teams at The Verge<\/em> and Vox Media. Readers will notice that we have an updated logo and layout with some hotter colors to accompany the Hot Pod<\/em> name.<\/p>\n

So, what\u2019s my deal? Like everyone else in modern media, I hopped around a bit before landing at The Verge<\/em>. I have done stints at MSNBC, Paramount Plus, and, most relevant to you, covering media and entertainment at Forbes<\/em>. In my former life as a cataloger of capitalist machinations, I was putting together the 2019 list of highest-paid comedians when I started getting tips that Joe Rogan \u2014 \u201cyou know, the NewsRadio<\/em> guy\u201d \u2014 was making a stupid amount of money from his podcast. So I pitched (and pitched, and pitched<\/em>) the magazine\u2019s first highest-earning podcaster list<\/a>. Although nobody was making Kylie money, it was clear that the business was bigger and growing at a faster pace than any of us outside the industry could have anticipated.<\/p>\n

Cut to: acquisition frenzies, nine-figure licensing deals, and tech giants bending and molding the previously DIY podcasting industry to their will. And somehow after all that, things are no less messy \u2014 probably more so. For me, that makes it a dream beat. I look forward to exploring the sources of tension within the industry: suits trying to wring ad dollars out of unwieldy creators, streamers bulking up on podcasting to ease the burden of pricey music royalties, and celebrities starting a podcast because, why not, only to learn it\u2019s a lot more involved than talking into a microphone. <\/p>\n

Plus, money. Podcasting is projected to be a $2 billion industry by next year, and I intend to figure out where that is flowing. (It can\u2019t all go to Rogan.) <\/p>\n

I also look forward to hearing from you, dear reader! The good stuff always comes from conversations with people in the industry, rather than press releases. That kind of back and forth makes my job more fun and this newsletter a better read. So feel free to hit me up at ariel.shapiro@theverge.com<\/a> with tips, recs, and general thoughts. <\/p>\n

As for shows, I don\u2019t play favorites. Sorry, that\u2019s a lie \u2014 I\u2019m Brian Lehrer ride or die.<\/p>\n

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SCOOP: Anchor co-founder Michael Mignano to leave Spotify<\/strong><\/p>\n

Another one bites the dust. As I reported yesterday<\/a>, Spotify\u2019s podcast tech czar Michael Mignano will leave the company at the end of June, the company confirmed. He is the third top podcasting executive at the streamer to depart in the past month. <\/p>\n

In April, Spotify lost two major figures on the editorial side. First was Lydia Polgreen, a longtime New York Times<\/em> journalist and former editor-in-chief of HuffPost<\/em>, who became managing director of Gimlet in 2020. She announced that she will be heading back to the Times<\/em> as an opinion columnist. Then came the announcement that Courtney Holt, Spotify\u2019s head of studios and video who cut blockbuster deals with Joe Rogan and the Obamas and helped make the streamer a true force in podcasting when Apple was the default, would be leaving as well.<\/p>\n

Mignano has left a different kind of mark on the company. After co-founding DIY podcast platform Anchor with Nir Zicherman in 2015, Mignano sold the app to Spotify for $150 million in 2019 and came aboard to lead the tech on podcasts, video, and everything not having to do with music. Megaphone, the podcast advertising and publishing platform Spotify bought in 2020, fell under his purview. In 2021, he oversaw the company\u2019s expansion into live audio when it bought Locker Room last year, which has since been rebranded Spotify Live. <\/p>\n

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