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{"id":4978,"date":"2022-05-04T14:47:53","date_gmt":"2022-05-04T14:47:53","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/04\/buying-wordle-brought-tens-of-millions-of-new-users-to-the-new-york-times\/"},"modified":"2022-05-04T14:48:02","modified_gmt":"2022-05-04T14:48:02","slug":"buying-wordle-brought-tens-of-millions-of-new-users-to-the-new-york-times","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/04\/buying-wordle-brought-tens-of-millions-of-new-users-to-the-new-york-times\/","title":{"rendered":"Buying Wordle brought \u2018tens of millions of new users\u2019 to The New York Times"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/4\/23056688\/wordle-new-york-times-subscribers<\/a>
\n
<\/br><\/code><\/p>\n

\n

Buying the hit puzzle game Wordle was apparently a good bit of business for The New York Times<\/em>. The company announced its quarterly earnings<\/a> on Wednesday and credited Wordle for a huge jump in new subscribers. \u201cWordle brought an unprecedented tens of millions of new users to The Times,\u201d Times CEO Meredith Kopit Levien said in an earnings release, \u201cmany of whom stayed to play other games\u201d and drove the company\u2019s best gaming-related quarter ever.<\/p>\n

The Times<\/em> acquired Wordle from creator Josh Wardle back in January<\/a>, and said it paid \u201can undisclosed price in the low seven figures\u201d to do so. Now it\u2019s in the Times<\/em>\u2019 collection of games, which also includes two daily crosswords, Spelling Bee, Sudoku, Vertex, Letter Boxed, and Tiles. (By the way, if you\u2019re a word game fan and have never tried Letter Boxed<\/a>, it\u2019s a good one.) They all come with an overall subscription to the Times<\/em>, or as a separate $5 monthly subscription.<\/p>\n

So far, the Times<\/em> hasn\u2019t changed Wordle much except to give it a new URL and briefly screw up everyone\u2019s stats<\/a>. (No, it didn\u2019t make the game harder<\/a>.) But it has begun to add a few nudges around the app to go play some of the company\u2019s other games … and maybe subscribe, won\u2019t you? It\u2019s apparently working: Overall, the Times<\/em> said it added 387,000 net digital-only subscribers last quarter, though it didn\u2019t say how many of those are Wordle players. The Times<\/em> also offers a dedicated subscription to its cooking content, and an overall digital package.<\/p>\n

Wordle\u2019s virality seems to have waned a bit in recent months, as fewer users are sharing their daily scores in group chats and on social media. But that clearly doesn\u2019t mean people stopped playing. (I got Wednesday\u2019s Wordle in two guesses, by the way. Please clap.) And for all the many, many Wordle spinoffs out there, this is surely a good sign. Maybe Spotify will snap up Heardle<\/a> to juice subscriber numbers, and maybe Framed<\/a> is the solution to everything that ails Netflix. Worldle<\/a> could definitely be a feature of Google Maps.<\/p>\n

The Times<\/em> has intimated in the past that it might eventually make Wordle a subscriber-only game, but didn\u2019t say anything about its plans on its earnings call. And if the game continues to bring that many people into its ecosystem, the Times<\/em> might just decide it\u2019s better outside the paywall.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/5\/4\/23056688\/wordle-new-york-times-subscribers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Buying the hit puzzle game Wordle was apparently a good bit of business for The New York Times. The company announced its quarterly earnings on Wednesday and credited Wordle for a huge jump in new subscribers. \u201cWordle brought an unprecedented tens of millions of new users to The Times,\u201d Times CEO Meredith Kopit Levien […]<\/p>\n","protected":false},"author":1,"featured_media":4979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,24],"tags":[25],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-web","tag-web"],"yoast_head":"\nBuying Wordle brought \u2018tens of millions of new users\u2019 to The New York Times - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/04\/buying-wordle-brought-tens-of-millions-of-new-users-to-the-new-york-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying Wordle brought \u2018tens of millions of new users\u2019 to The New York Times - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Buying the hit puzzle game Wordle was apparently a good bit of business for The New York Times. 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