Google\u2019s job at this year\u2019s I\/O: finishing what it starts - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/10\/googles-job-at-this-years-i-o-finishing-what-it-starts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s job at this year\u2019s I\/O: finishing what it starts - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: There is more pressure than usual on Google to deliver surprises at I\/O 2022. The company is expected to unveil its Pixel Watch, along with a more budget-friendly Pixel 6A, plus the latest slew of new Android 13 software and new features. Who knows? Maybe we\u2019ll see something else entirely. 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\n

There is more pressure than usual on Google to deliver surprises at I\/O 2022. The company is expected to unveil its Pixel Watch<\/a>, along with a more budget-friendly Pixel 6A<\/a>, plus the latest slew of new Android 13<\/a> software and new features. Who knows? Maybe we\u2019ll see something else entirely.<\/p>\n
The stakes are high, as always, for the new stuff to be good, and I don\u2019t really doubt Google\u2019s ability to impress with these new products. It\u2019s rare that Google doesn\u2019t have at least a handful of announcements (including a few pie-in-the-sky ones) that show extremely well. After all, what makes I\/O fun to watch is that it is a mix of the tech that\u2019s within reach, along with some more far-flung stuff.<\/p>\n
But what some of us at The Verge <\/em>are most excited for couldn\u2019t sound duller by comparison. Instead of being surprised, we simply want to see if 2022 is the year Google figures out how to make its products relevant, for real people, for the long run. Releasing them is step one, but providing meaningful, long-term support behind these new products and the platforms that they operate on is something that Google still hasn\u2019t proven itself capable of even after all these years. I\u2019m not just talking about guaranteeing security and OS updates \u2014 the boring stuff. I want to see Google go out on a limb for these gadgets and ideas like it has more than couch-cushion money to lose.<\/p>\n
\nFollow-through has never been Google\u2019s strong suit<\/q><\/aside>\n<\/div>\nFollow-through has never been Google\u2019s strong suit. Many of its products have languished in ways that lend further credence to Google\u2019s infamous reputation for abandoning even its best ideas. There have been so many standout I\/O announcements that seemed great but haven\u2019t lived up to their potential, like Google\u2019s Assistant-powered Duplex service that can answer or place calls for you, which has been slow to gain traction<\/a> even among people who could use it the most. Then there are ones that just straight up never materialized, like the ambitious Project Starline<\/a> that Google claimed could provide a more realistic video chat experience, with depth sensors to make it look like the other person is sitting across the table.<\/p>\n
\n\n  <\/p>\n    <\/p>\n<\/p>\n
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    <\/span><\/p>\n
  <\/span><\/p>\n
    The Pixel 6 was supposed to be Google\u2019s splashy return to hardware, but a buggy launch has held it back.<\/figcaption>Photo by Becca Farsace \/ The Verge<\/cite><\/p>\n    <\/span><\/p>\n<\/figure>\n<\/div>\nLooking back on 2021, it failed to make good on the buzz it made on its marquee products. Its Stadia cloud game streaming platform was drastically scaled back<\/a> in scope less than two years after Google became the first tech giant to go big with game streaming. Android 12<\/a> delivered underwhelming changes, and its Material You design widget rollout has been mediocre at best (it should be called Meh-terial you). The Pixel 6 had a buggy launch<\/a>, which it still hasn\u2019t resolved with worthwhile updates. These were the phones that were supposed to signal to people \u201cokay, now <\/em>we\u2019re serious<\/a>\u201d and prove the value of Google\u2019s custom Tensor processors. My Pixel 6 really isn\u2019t any more fun to use than my old Pixel 3.<\/p>\n
The lack of Google\u2019s post-launch care has taken several different forms. My colleague Allison Johnson thought that the Pixel 5A was a safe but great midrange phone<\/a> that more people should know about. But instead of going global with broad carrier support, as most manufacturers do these days with phones that they\u2019re excited about, Google released the phone exclusively in the US and Japan and didn\u2019t partner with carriers to boost availability. Unless you\u2019re a Pixel superfan, it\u2019s possible that this phone\u2019s existence went under your radar entirely.<\/p>\n
Given that approach, it seems as if Google wants to succeed with hardware on its own terms \u2014 and to fail on its own terms, too. Perhaps this strategy stems from Google realizing that it likely won\u2019t ever be in the top spot for many tech hardware categories it participates in. Still, it\u2019s strange to see this seemingly directionless strategy considering there\u2019s proof within Google\u2019s business (Google Photos, search, Chrome, Android, and Workspace, just to name a few) that investing heavily yields success. <\/p>\n
\n\n  <\/p>\n    <\/p>\n<\/p>\n
<\/source><\/picture>\n
    <\/span><\/p>\n
  <\/span><\/p>\n
    A Redditor claims to show off the Pixel Watch.<\/em><\/figcaption>Image: u\/tagtech414<\/cite><\/p>\n    <\/span><\/p>\n<\/figure>\n<\/div>\nIf you want one representative example to watch out for, it\u2019s smartwatches. If the biggest pre-I\/O rumors are true, Google will unveil its first-ever flagship smartwatch, the Pixel Watch<\/a>. It\u2019s an interesting time for the device to launch, as the bar couldn\u2019t be lower for Google to re-enter the smartwatch market after years of letting it evaporate. And I can\u2019t help but wonder what might have happened if Google hadn\u2019t left in the first place. It was yet another category that Google initially put some muscle behind \u2014 until it didn\u2019t. <\/p>\n
Google launched a dedicated smartwatch platform, Android Wear<\/a>, in 2014 to compete with the Apple Watch. The company got the likes of Samsung, LG, Asus, Motorola, and more onboard to make hardware, each with an interesting spin on design, but each kind of crippled with the same ho-hum software, slow performance, and lousy battery life. Android Wear offered more in the way of options than Apple, but all of those options were, well, not good. <\/p>\n
\nIt\u2019s possible that Google\u2019s biggest chance of success with smartwatches is behind it<\/q><\/aside>\n<\/div>\nGoogle continued its software investment in the space, releasing a rebranded Wear OS with more features to turn a new leaf. But the best watches running Google\u2019s new software couldn\u2019t shake those first-gen issues loose \u2014 even ones like the LG Watch Style and Sport<\/a>, which were the flagships meant to carry Wear OS to new heights.<\/p>\n
Google\u2019s support slowed down, with fewer major updates and even fewer must-have apps. While a few manufacturers like Fossil<\/a> and Mobvoi<\/a> have kept the proverbial torch lit (and, more recently, Samsung with its Wear OS 3-powered Galaxy Watch 4<\/a>), the platform is not in a great place. So, there\u2019s a lot riding on Google being able to kickstart it \u2014 again. But even if the company unveils a promising new product, it\u2019s possible that Google\u2019s biggest chance of success with smartwatches is behind it, as almost all of its OEM partners (aside from Samsung) have given up. Still, I hope that Google provides a similar amount of support for the Pixel Watch as it does with its Pixel phones, for whatever that\u2019s worth.<\/p>\n
Regardless of the product, be it hardware or software, this year\u2019s announcements at I\/O present an opportunity for Google to start again. That\u2019s the best and <\/em>worst thing about Google\u2019s strategy: it can\u2019t stop starting over. Despite some ever-present fixtures in its strategy, like Android, its search business<\/a>, and Google Assistant, there\u2019s little to no logical throughline with its hardware and software. It\u2019s often exciting to see what the company does next, but I\u2019ve learned to doubt Google\u2019s ability to care about its latest products for six months (or even six weeks) after launch. I want to be proven wrong.<\/p>\n
At I\/O, we\u2019ll see the new products take the stage over. But I\u2019m eager as ever to see if Google recognizes that the initial impact of these gadgets matters less than the long-term support.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/5\/10\/23063497\/google-support-pixel-watch-6a-io-2022<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: There is more pressure than usual on Google to deliver surprises at I\/O 2022. The company is expected to unveil its Pixel Watch, along with a more budget-friendly Pixel 6A, plus the latest slew of new Android 13 software and new features. Who knows? Maybe we\u2019ll see something else entirely. The stakes are high, […]<\/p>\n","protected":false},"author":1,"featured_media":5384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nGoogle\u2019s job at this year\u2019s I\/O: finishing what it starts - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/10\/googles-job-at-this-years-i-o-finishing-what-it-starts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s job at this year\u2019s I\/O: finishing what it starts - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: There is more pressure than usual on Google to deliver surprises at I\/O 2022. 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