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{"id":5482,"date":"2022-05-10T15:23:59","date_gmt":"2022-05-10T15:23:59","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/10\/netflixs-ad-supported-tier-and-password-sharing-crackdown-could-launch-by-the-end-of-2022\/"},"modified":"2022-05-10T15:24:00","modified_gmt":"2022-05-10T15:24:00","slug":"netflixs-ad-supported-tier-and-password-sharing-crackdown-could-launch-by-the-end-of-2022","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/10\/netflixs-ad-supported-tier-and-password-sharing-crackdown-could-launch-by-the-end-of-2022\/","title":{"rendered":"Netflix\u2019s ad-supported tier and password-sharing crackdown could launch by the end of 2022"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/10\/23065126\/netflix-login-sharing-rollout-ads<\/a>
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It has been less than a month since Netflix announced slowing revenue growth and its first subscriber drop in over a decade<\/a>, and now The<\/em> New York Times<\/em><\/a> reports that it\u2019s accelerating the schedule on initiatives to turn those things around. <\/p>\n

Netflix was already openly talking about pushing people who share their account logins to pay more, and once the report came out, co-CEO Reed Hastings changed his tune on ad-supported streaming, saying<\/a> he would try to figure it out over the \u201cnext year or two.\u201d According to the Times<\/em>, a recent note to employees said executives are now aiming to introduce the ad tier at some point in the last three months of 2022, with a crackdown on password sharing starting in the same window.<\/p>\n

Disney Plus announced<\/a> its own intentions for ad-supported streaming in March, and Catie Keck wrote about that, asking how long would it take for others to follow<\/a>. The answer appears to be \u201cnot very long at all,\u201d as the Times<\/em> said the note specifically mentions the fact that all of Netflix\u2019s streaming competitors, with the exception of Apple TV Plus, either offer or have announced ad-supported streaming tiers.<\/p>\n