Specialized launches new utility e-bike brand Globe to replace \u2018joyless\u2019 car trips - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/11\/specialized-launches-new-utility-e-bike-brand-globe-to-replace-joyless-car-trips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specialized launches new utility e-bike brand Globe to replace \u2018joyless\u2019 car trips - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Specialized launched a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. 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\nSpecialized launched a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. Globe will be \u201can extension of the Specialized brand that will focus on bringing more fun to local living while reducing the number of car, truck, and SUV trips needed for everyday transportation,\u201d the company says. <\/p>\n

E-bikes are unique among two-wheeled vehicles thanks to their very real ability to replace car trips for the vast majority of owners<\/a>, especially those trips that are under five miles. Cargo and utility e-bikes in particular excel at reducing car usage thanks to their rugged design and payload capacity. Specialized, the third-largest bicycle manufacturer in the US based on market share, says it wants to accelerate e-bike adoption, and Globe will be the company\u2019s vehicle for making this happen. <\/p>\n
\u201cWe are living in the last generation able to make a difference in the fight against climate change,\u201d Saul Leiken, global category leader for Globe, told The Verge <\/em>in an email. \u201cElectricity has revolutionized the way we get around, and in order to offer the bicycle as the ultimate climate-friendly solution for everyday trips, Specialized is expanding on our traditional notions of how and why we ride.\u201d<\/p>\n
\n\u201cWe are living in the last generation able to make a difference in the fight against climate change.\u201d<\/q><\/aside>\n<\/div>\nThe details are still a little thin, but Specialized says that, in addition to making and delivering Globe-branded e-bikes, the sub-brand will also be the way in which the company communicates to its e-bike customers, either through its marketing or customer service interactions. <\/p>\n
Globe\u2019s e-bikes will be some of the \u201chighest performing bikes Specialized has ever brought to market in order to serve everyday riders and the performance for utility that they require,\u201d Leiken said. \u201cCargo and kid-carrying are two of many uses for Globe, as we\u2019re taking the concept of \u2018everything bikes\u2019 quite literally. Globe isn\u2019t boxed into any particular rider experience.\u201d<\/p>\n
Globe will also emphasize the \u201ccommitment to lifetime value and affordability with the products that we create,\u201d the company says. And most interestingly, the new unit will serve as the face of Specialized\u2019s partnership with independent local bike shops \u201cwho don\u2019t currently benefit from the growth of direct-to-consumer exclusive brands,\u201d the company says.<\/p>\n
In many ways, the e-bike revolution is being led by direct-to-consumer (DTC) companies, like Rad Power Bikes, VanMoof, and Super73, thanks to their ability to focus exclusively on making and selling battery-powered bikes. Legacy bike makers, like Giant, Specialized, and Trek, are emphasizing their partnerships with local bike shops as a way to highlight the differences between their DTC rivals. Through its new Globe division, Specialized seems poised to make that difference even more stark for customers and other stakeholders. <\/p>\n\n\u201cGlobe isn\u2019t boxed into any particular rider experience.\u201d<\/q><\/aside>\n<\/div>\nThe inclusion of \u201cvalue and affordability\u201d in Globe\u2019s credo is interesting, especially considering Specialized\u2019s prices. Specialized makes fantastic e-bikes with top-of-the-line components \u2014 and, as such, they can be really expensive. That\u2019s certainly the case with the new Turbo bikes<\/a>, which range from $3,250 up to $5,500. Rad Power Bikes, by comparison, typically sells its bikes for $2,000 or less. <\/p>\n
Leiken said that Specialized\u2019s Turbo e-bikes will live alongside the Globe brand bikes. \u201cGlobe is separate from Turbo and Turbo isn\u2019t going anywhere,\u201d he said. \u201cSpecialized continues to invest in both e-bike experiences.\u201d<\/p>\n
Specialized will start taking orders for its new e-bikes in late 2022, with the intention to start customer deliveries in early 2023. Globe e-bikes will be exclusive to the US at launch. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/5\/10\/23063949\/specialized-ebike-utility-brand-launch-globe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Specialized launched a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. Globe will be \u201can extension of the Specialized brand that will focus on bringing more fun to local living while reducing the number of car, truck, and SUV trips needed for everyday […]<\/p>\n","protected":false},"author":1,"featured_media":5566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"\nSpecialized launches new utility e-bike brand Globe to replace \u2018joyless\u2019 car trips - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/11\/specialized-launches-new-utility-e-bike-brand-globe-to-replace-joyless-car-trips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specialized launches new utility e-bike brand Globe to replace \u2018joyless\u2019 car trips - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Specialized launched a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. 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