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{"id":5770,"date":"2022-05-13T14:57:00","date_gmt":"2022-05-13T14:57:00","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/05\/13\/heres-why-google-highlighting-kakaotalk-on-wear-os-3-matters\/"},"modified":"2022-05-13T14:57:01","modified_gmt":"2022-05-13T14:57:01","slug":"heres-why-google-highlighting-kakaotalk-on-wear-os-3-matters","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/05\/13\/heres-why-google-highlighting-kakaotalk-on-wear-os-3-matters\/","title":{"rendered":"Here\u2019s why Google highlighting KakaoTalk on Wear OS 3 matters"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/5\/12\/23067720\/google-io-kakaotalk-wear-os-samsung<\/a>
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During yesterday’s Google I\/O keynote, there was a moment that stood out to me that may have been lost on a lot of folks. While giving examples of new apps featured on Wear OS 3, Google took the time to call out KakaoTalk. I won\u2019t lie. I stood up, pointed my finger at my computer monitor, and screeched some version of \u201cAHA! I was right!\u201d<\/em><\/p>\n

If you already know what KakaoTalk is, you likely are Korean, Korean-American, have a ton of Korean friends, love K-pop and K-dramas, or have lived \/ are living in Korea. You can see where I\u2019m going here. KakaoTalk is the number one messaging app in Korea. The easiest way I can describe it is that KakaoTalk is Korea\u2019s version of WeChat or WhatsApp. According to Statista<\/a>, more than 47 million South Koreans were active monthly users on the app in Q4 2021. The current population of South Korea is roughly 51 million. <\/p>\n

In my family, only the iPhone users actually text each other. The rest of the time, it\u2019s KakaoTalk. That\u2019s where the family group chat is. It\u2019s how I call and text my aunt. If I call my aunt the \u201cnormal\u201d way, she is much less likely to pick up than if I call her over KakaoTalk. When my parents were alive, it was the main app we used to communicate, send pictures, and share videos. I sometimes hear the KakaoTalk ringtone in my dreams. <\/p>\n

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KakaoTalk is available as a Wear OS 3 app for the Galaxy Watch 4 now.<\/em><\/figcaption>Photo by Dieter Bohn \/ The Verge<\/cite><\/p>\n

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While Tizen, Samsung\u2019s proprietary wearable OS, had its strengths, it didn\u2019t have a good selection of third-party apps. What third-party apps it did have were infrequently updated. Meanwhile, Apple and less technologically impressive Wear OS watches had a much more robust app ecosystem. Fixing this weakness was the main reason Samsung made the switch to Wear OS. <\/p>\n

I doubt Samsung would ever admit it, but my theory is that Kakao\u2019s refusal to make a Tizen app<\/a> drove home the point that Samsung would have to abandon the platform if it wanted to grow its smartwatch business. Samsung is the most powerful company in the country. It accounts for roughly 20 percent of South Korea\u2019s GDP \u2014 and it could not get KakaoTalk, the country\u2019s most popular messaging and social media app, to develop a dedicated Tizen app. Reportedly, the reason KakaoTalk gave boiled down to Tizen\u2019s market reach not being worth the effort<\/a>. To rub salt in the wound, KakaoTalk had already created Android, iOS, and watchOS versions of its app. Samsung was, in essence, getting dissed on its home turf. <\/p>\n

KakaoTalk actually developed its Wear OS app back in October<\/a>, but it\u2019s another thing for it to be singled out at I\/O. This actually isn\u2019t the first time KakaoTalk has been featured in Wear OS promotional materials. The app was also thrown up on the screen at Google I\/O last year<\/a> when Google announced it was collaborating with Samsung<\/a> on Wear OS 3. <\/strong>I have to imagine this was Google helping Samsung out in appealing to the Korean market, where 72 percent of the population uses Android<\/a> and 67 percent uses Samsung phones<\/a>. (Google did<\/em> also use japchae<\/a> during the keynote to demo \u201cmultisearch near me<\/a>,\u201d and you cannot underestimate Korean national pride at stuff like that.) <\/p>\n

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