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{"id":599,"date":"2022-03-02T15:28:02","date_gmt":"2022-03-02T15:28:02","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/02\/how-the-world-wildlife-fund-tried-and-failed-to-create-an-eco-friendly-nft\/"},"modified":"2022-03-02T15:28:03","modified_gmt":"2022-03-02T15:28:03","slug":"how-the-world-wildlife-fund-tried-and-failed-to-create-an-eco-friendly-nft","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/02\/how-the-world-wildlife-fund-tried-and-failed-to-create-an-eco-friendly-nft\/","title":{"rendered":"How the World Wildlife Fund tried \u2014 and failed \u2014 to create an eco-friendly NFT"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/2\/8\/22923530\/world-wildlife-fund-nft-polygon-layer-2-blockchain-energy-emissions<\/a>
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Within a few days last week, the World Wildlife Fund hyped up and then quietly canceled plans to raise money for conservation efforts by minting its own NFTs. The UK chapter of WWF unleashed a firestorm on itself by releasing \u201cTokens for Nature<\/a> depicting 13 endangered species. The tokens look like glass cubes encasing each animal: a giant panda, Javan rhino, and Gal\u00e1pagos penguin, to name a few. And they really pissed off other environmentalists.<\/p>\n

\u201cMy initial response [to World Wildlife Fund\u2019s NFTs] was they must be joking \u2026 They\u2019re supposed to be all for sustainable innovations, and they\u2019re getting involved with one of the least sustainable things on the planet,\u201d says digital currency economist Alex de Vries, who has been outspoken about the risks some cryptocurrencies pose to the environment. <\/p>\n

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