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(This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source: https:\/\/www.theverge.com\/2022\/5\/17\/23093633\/apple-podcast-download-spotify-upfronts-siriusxm-wondery-amazon<\/a> Confession: I have stopped automatic downloads on Apple Podcasts because I am reckless with my data and have absolutely let podcast downloads eat my phone on more than one occasion. I love having back episodes of Stuff You Missed in History Class<\/em> for the subway as much as the next guy, but I also need to be able to save and send my husband I Think You Should Leave<\/em> GIFs at will (\u266b it\u2019s the little things you do together<\/a> \u266b). Anyway, point being, Apple\u2019s new update that lets users limit downloads to five episodes at a time feels like it was tailor-made for me.<\/p>\n Also on tap today, Spotify experiments with NFTs, highlights from the Podcast Upfronts, and how the podcast outgrew its namesake.<\/p>\n Apple is making it easier to distribute subscription podcasts, manage podcast storage<\/strong><\/p>\n Creators who are part of the Apple Podcasters Program will no longer have to take the extra step<\/a> of uploading podcasts through the Apple Podcast Connect dashboard \u2013 as long as they use a designated distribution platform. The initial group of partner hosts include Acast, Libsyn, Buzzsprout, Omny Studio, RSS.com, Blubrry, and ART19. Podcasters who create subscription podcasts on any of those platforms will be able to publish shows on Apple directly from their host\u2019s dashboard using a new feature known as \u201cDelegated Delivery.\u201d The feature is supposed to launch \u201cthis fall.\u201d<\/a><\/p>\n Among the hosting platforms not in that initial group is Spotify\u2019s Anchor, though Apple Podcast spokesperson Zach Kahn said it could become a partner host if the company chose to do so. Spotify did not respond to a request for comment on whether it would. Spotify already has its own designated partner hosts that have streamlined publishing for subscription shows through its Open Access program<\/a>, including Supercast, Glow.fm (which is owned by Libsyn), and Apple partner Acast. (Note: Vox Media is also a partner in Spotify\u2019s Open Access program).<\/p>\n Apple Podcast users will also have a new tool at their disposal with a new software update for iPhones, iPads, and Macs that\u2019s already out. Listeners can now specify how many podcast episodes they want to keep downloaded in the app for offline listening, with options like \u201cfive latest episodes\u201d or those published in the \u201clast 14 days.\u201d Older episodes that weren\u2019t manually downloaded will be automatically removed. The new downloads configuration should make a big difference for heavy podcast listeners (me in particular!!) who can quickly rack up downloads that eat their device\u2019s storage.<\/p>\n Spotify tests musician NFT galleries, even as crypto market cools<\/strong><\/p>\n Celebrity nonfungible tokens, or NFTs, have seen better days, but Spotify is implementing a test that allows artists like Steve Aoki and The Wombats to show off their own. The new feature, which is available to some US-based Android users, was first reported by Music Ally<\/em><\/a>.<\/p>\n The experimental update allows participating artists to display their NFT galleries prominently on their Spotify pages right below their song lists. But Spotify hasn\u2019t said if the feature will go wide. \u201cWe routinely conduct a number of tests in an effort to improve artist and fan experiences,\u201d the company told Music Ally<\/em>. \u201cSome of those tests end up paving the way for a broader experience and others serve only as an important learning.\u201d<\/p>\n It may seem like a weird time to be promoting NFTs, just as the crypto market is tanking<\/a> and the number of NFT transactions plummet<\/a>. But Aoki spoke with Verge<\/em> editor-in-chief Nilay Patel<\/a> in March about how NFTs can be a lifeline for musicians at the mercy of streaming\u2019s low per-stream payouts. He said the NFT business \u201cprovides an income stream and a conversation in a way that never happened before.\u201d<\/p>\n If you don\u2019t have an Android and want to see what Aoki\u2019s whales<\/em> NFT looks like, check out my colleague Emma Roth\u2019s piece<\/a>. <\/p>\n Podcast Upfronts highlights<\/strong><\/p>\n While lacking in Pete Davidson appearances<\/a>, the Interactive Advertising Bureau\u2019s Podcast Upfront last week hosted a number of podcasting\u2019s biggest players, who trotted out their best programming and stats for advertisers. As the IAB made lofty projections of a $4 billion podcast industry by 2024<\/a>, studios and publishers pitched why they deserve a slice of that growing pie. Here are some of the highlights:<\/p>\n While there was nothing terribly groundbreaking, the direction of programming seemed to correspond with the core of SXM\u2019s findings. Podcast audiences are younger and more diverse than they were only a few years ago, and the greater focus on multicultural and entertainment content reflects that. Also, the true crime train isn\u2019t slowing down any time soon. It\u2019s not my thing, but the people have spoken.<\/p>\n Companies are upping podcast ad spend \u2013 by a lot<\/strong><\/p>\n The biggest spenders have remained largely the same, but podcast advertising budgets are increasing at a clip. Virtual mental health services company BetterHelp is once again the number one advertiser in podcasts, and it\u2019s not even close. According to Magellan AI\u2019s report on first-quarter ad spend, BetterHelp spent more than $21 million in podcast ads between January and March this year, more than double what it spent during the same period last year. <\/p>\n That budget is nearly three times what runner-up HelloFresh spent in the first quarter, and It\u2019s not like HelloFresh was skimping. With $7.7 million in podcast ad spend, the direct-to-consumer meal kit company nearly doubled its budget year-over-year. ExpressVPN and Progressive (ranked number four and five, respectively) also massively increased ad spend since last year.<\/p>\n The findings underscore the IAB\u2019s study<\/a> about how the podcast industry will grow. While an increase in shows and listeners play a part, the willingness of companies to spend more will be key to making podcasting a $2 billion industry this year and a $4 billion industry by 2024. You can download Magellan\u2019s Q1 Benchmark Report here<\/a>. <\/p>\n The iPod is dead, but the podcast lives on<\/strong><\/p>\n This is a bit of a rerun for Insiders, but I am going to shamelessly plug my piece from this weekend<\/a> on how the iPod played a fleeting, but crucial, role in the development of the podcast. And wouldn\u2019t you know it, two people claim to have independently combined \u201ciPod\u201d and \u201cbroadcast\u201d to name the medium we all know and love and spiral over today. Plus, Leo Laporte\u2019s ill-fated battle to rename it \u201cnetcast\u201d<\/a> (as in \u201cinternet broadcast\u201d). My sincerest sympathies to Leo, it didn\u2019t catch.<\/p>\n See you next week, readers! For Insiders, I will be back Thursday with the latest pod goss.<\/p>\n
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