created its own typeface<\/a>, called Instagram Sans, that it plans to use broadly going forward both in marketing and in the app itself.<\/p>\nInstagram Sans was inspired by Instagram\u2019s logo, the company said, and \u201creflects the shape of the glyph and our commitment to simplicity and craft.\u201d (Like I said, hand-wavy.) It\u2019s inspired in large part by the combination of squares and circles, or as Instagram lovingly calls them, squircles. And, as Instagram has always tried to do, it\u2019s a mix of pixel-perfect and hand-made with a few details, like the not quite straight terminal at the bottom of the \u201ct,\u201d that make it look more human. In some places, you can see the evolution from the cursive logo Instagram used for years.<\/p>\n\n <\/p>\n <\/p>\n<\/source><\/picture>\n
<\/span><\/p>\n
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Some of Instagram Sans looks normal \u2014 and some doesn\u2019t.<\/em><\/figcaption>Image: Instagram<\/cite><\/p>\n <\/span><\/p>\n<\/figure>\n
Most of the Instagram Sans fonts are fairly straightforward sans-serif lettering, which makes sense for a brand with such a global and diverse set of users. Instagram said it worked with linguists to make sure the typeface works in as many languages as possible, including script languages like Thai and Japanese. In some fonts, only a small hump in the tail of the uppercase \u201cQ\u201d gives away that it\u2019s an unusual font. But then there\u2019s Instagram Sans Script, which adds broad brushstroke-y flourishes to practically every letter, sometimes to cool effect (the uppercase \u201cW\u201d looks like the logo of a super hip yoga studio) and sometimes to deeply strange results (the lowercase \u201cr\u201d doesn\u2019t even look like a letter). <\/p>\n
What the wackier fonts give Instagram, though, is a much more distinct identity. One place the company is hoping users try out Instagram Sans is in Stories and Reels, where a caption written in Sans Script is going to look nothing like a ripped TikTok video. As vertical video becomes the norm, there\u2019s a certain sameness permeating the social landscape, and while a needlessly wavy \u201cx\u201d may not change everything, it\u2019s something.<\/p>\n
The real question, though, is how users will feel about the new look. Meta knows better than anyone how resistant users can be to change; remember all the \u201c10,000 against the new Facebook!\u201d groups? That may be why Instagram is starting small rather than totally overhauling everything about the app on day one. But don\u2019t be surprised if you see squircles start to appear more places before you know it.<\/p>\n<\/div>\n
Source: https:\/\/www.theverge.com\/2022\/5\/23\/23137749\/instagram-sans-brand-refresh-typeface-font-squircle<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Source: Instagram rolled out a big \u201cbrand refresh\u201d today, which is mostly a fancy term for freshening up some marketing materials and making big hand-wavy statements about logos. And there\u2019s plenty of that here, too. (Can I interest you in a long digression about illuminated gradients?) But there\u2019s also one much bigger change: Instagram created […]<\/p>\n","protected":false},"author":1,"featured_media":6415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-6414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"\n
Instagram created custom fonts called \u2018Instagram Sans,\u2019 and some of them are truly wild - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/05\/23\/instagram-created-custom-fonts-called-instagram-sans-and-some-of-them-are-truly-wild\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram created custom fonts called \u2018Instagram Sans,\u2019 and some of them are truly wild - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Instagram rolled out a big \u201cbrand refresh\u201d today, which is mostly a fancy term for freshening up some marketing materials and making big hand-wavy statements about logos. And there\u2019s plenty of that here, too. 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