\n
On June 15th, 1987, CompuServe introduced the GIF<\/a>, a way to share images \u2014 or animated sequences of images \u2014 anywhere. The incredible portability of the late Steve Wilhite\u2019s<\/a> \u201cgraphics interchange format\u201d made it the perfect canvas for viral memes.  <\/p>\n
Now, a company called Looking Glass is trying to make holograms effortlessly portable, too. <\/p>\n
\u201cImagine we\u2019re in a parallel universe and every movie ever shot was shot in color, but every human being was watching in black and white,\u201d says Looking Glass co-founder and CEO Shawn Frayne. \u201cThat\u2019s the situation we\u2019re in with 3D.\u201d <\/p>\n
He says that if you add up all the CG movies, video game screenshots, 3D models, and portrait mode photos \u2014 and, yes, NFTs<\/a> \u2014 there are hundreds of trillions of pieces of 3D content that we only ever experience in 2D. <\/p>\n
That\u2019s why his holographic display company<\/a> is introducing the Looking Glass Block: a new image format that lets you peek inside a 3D scene, even if you\u2019re viewing it on a normal flat screen. It\u2019s built on web standards so you can view them in any modern web browser, much like a GIF or JPEG.<\/p>\n
With Blocks, you simply swipe or mouse over the \u201cimage\u201d to get a parallax 3D effect<\/a>, letting you \u201csee\u201d 3D depth. You can even open up a web browser in a VR headset, then tap an Enter VR button to be transported to a virtual room where you can inspect it in full stereoscopic 3D. It\u2019s like you\u2019re in a mini art gallery.<\/p>\n
But the truly remarkable thing about Blocks is you don\u2019t have to take my word for it. We\u2019ve embedded some of them right here<\/em> in this story. <\/em>Have you tried swiping around the chocolate bar image yet? <\/p>\n
In fact, we\u2019re sharing a piece of original art from Verge<\/em> illustrator Alex Castro<\/a> for the very first time in 3D:<\/p>\n
You see, my colleague Alex creates a bunch of his work in Blender, generating an entire 3D scene you could fly through like a video game if you wanted. But because we don\u2019t have a good way to share that on the web, he generally has to take a flat 2D picture or maybe an animated GIF<\/a> of his work. <\/p>\n
Here\u2019s the 2D version we published on The Verge, <\/em>one week ago today<\/a>:<\/p>\n
\n  <\/p>\n    <\/p>\n<\/p>\n
<\/source><\/picture>\n
    <\/span><\/p>\n
  <\/span><\/p>\n
    <\/p>\n
        Illustration by Alex Castro \/ The Verge<\/cite><\/p>\n
    <\/span><\/p>\n<\/figure>\n
Below, find another version where Looking Glass took a bit of artistic license to create a diorama-like effect, all from the same Blender files.<\/p>\n
Look closely as you very slowly drag a mouse or finger across the image. See how it pauses with each step? That\u2019s because every Block is made from as many as 100 slices of a 3D scene, each slice a picture \u201cshot\u201d from a different perspective. That also means your device has to load all of those images by the time you scroll, so it\u2019s not exactly<\/em> bandwidth-cheap. Frayne says a Block might be 2MB or as much as 50MB if it\u2019s designed for 8K viewing. <\/p>\n\nHello parallax my old friend<\/q><\/aside>\n<\/div>\nIn many ways, the technologies on display here are nothing new. Using parallax to create the illusion of 3D on a 2D screen is actually an old technique, one that gets trotted out as a gimmick every decade or so. You could download apps for early smartphones that showed off the idea, and Amazon even tried to sell an entire phone around the concept<\/a>. (It flopped hard.) Facebook does a parallax 3D trick<\/a> if you upload portrait mode photos, too. <\/p>\n
You can even find such things on the web if you look hard enough. In fact, Frayne says Blocks are built atop hundreds of open web standards \u2014 most prominently WebXR<\/a>. (The company plans to contribute improvements to WebXR but hasn\u2019t done so yet.) <\/p>\n
What potentially makes Blocks special, though, is that they live in a container that can scale to any device of any resolution anywhere \u2014 and be shared just as easily. Just text someone a link or embed an HTML code block in your website, and they can experience it, too.  <\/p>\n
Here\u2019s the HTML we used for Alex\u2019s art, for example, which lives in a simple iframe:<\/p>\n
\n<\/iframe><\/p>\n<\/blockquote>\n<p id=\"RMesq6\">And here\u2019s <a href=\"https:\/\/host.glass\/view?shortcode=947\">a link<\/a> you could share anywhere on the internet:<\/p>\n<blockquote readability=\"5\">\n<p id=\"iOxBvY\">https:\/\/host.glass\/view?shortcode=947<\/p>\n<\/blockquote>\n<p id=\"edXEml\">\u201cWe really believe this is the missing element,\u201d says Frayne. So, today, the company\u2019s <a href=\"https:\/\/hologramsontheinternet.com\/\">opening a pilot program<\/a> where 3D creators can sign up to turn their content into Blocks, starting with items created in Blender, Unity, and Unreal. It\u2019ll hit open beta this summer.<\/p>\n<p id=\"wEnSzL\">For now, 3D-to-Block conversion is a bit of a process. Things like \u201cuser-friendly documentation\u201d are still on the roadmap, I understand. The company does have plug-ins for Blender, Unity, and Unreal, but Alex had to submit his work to Looking Glass itself for final mastering, and the company would only do that part of the process off the record.<\/p>\n<p id=\"DaRVxV\">Over time, Looking Glass says it\u2019ll expand to \u201cC4D, Zbrush, Procreate, nerfies\u2026 even iPhone and Android portrait-mode photos.\u201d (I\u2019d never heard of a nerfie before, <a href=\"https:\/\/nerfies.github.io\/\">but they seem pretty cool<\/a>.) Frayne says the company has even prototyped holographic video content where you could, say, watch a stereoscopic 3D trailer for the next <em>Avatar<\/em> movie on the <em>Avatar<\/em> homepage and get multiple perspectives on the action.<\/p>\n<p id=\"V0ate4\">In case you hadn\u2019t picked up on it, I\u2019m pretty excited about all of this. But the one thing I can\u2019t figure out, and I\u2019m not sure Looking Glass has figured out, is the business model. Frayne believes the strength of Blocks is in spreading them across the open web, but he\u2019s also clear that Looking Glass<em> <\/em>will be the one hosting the content \u2014 so Blocks are a little bit more like a YouTube embed than a GIF or JPEG that you can host anywhere.<\/p>\n<p id=\"OFi1A9\">Does that mean we\u2019ll end up watching pre-roll ads, like YouTube, before we can see the holograms? I pressed Frayne on this, and he wouldn\u2019t rule it out \u2014 only that he sees his company as a better steward than, say, Meta. <\/p>\n<p id=\"EILb1D\">\u201cI think we all know what isn\u2019t fun about the current internet and the pressures that\u2019s created in the world&#8230; this is an opportunity to do something different,\u201d he tells me. \u201cIf this is as big as we think it\u2019s going to be, the carrier of the transition from flat-land 2D to 3D, it\u2019s our responsibility to try as hard as we possibly can to avoid some of the mistakes that have happened in prior transitions.\u201d<\/p>\n<div class=\"c-float-right\">\n<aside id=\"y2s8pO\"><q>\u201cI think we all know what isn\u2019t fun about the current internet\u201d<\/q><\/aside>\n<\/div>\n<p id=\"x65tu2\">But Looking Glass is planning for this to be a business and not just a way to sell more of its holographic displays, of which there are now roughly 20,000 in the world. \u201cThere will of course be some elements of this that are paid,\u201d says Frayne, adding that he\u2019s hoping to have conversations with creators during the pilot program about how monetization might work. (<a href=\"https:\/\/www.theverge.com\/2021\/3\/25\/22349242\/nft-metadata-explained-art-crypto-urls-links-ipfs\">The NFT community seems particularly poised<\/a> to embrace something like Blocks.)<\/p>\n<p id=\"uY5YnC\">For those who do have an actual Looking Glass display \u2014 it\u2019s a product we\u2019ve been following for years, watching as it morphed from <a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2016\/8\/3\/12367394\/looking-glass-hologram-volume-box\">a large box<\/a> to <a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2017\/11\/21\/16681580\/holoplayer-one-looking-glass-holograms\">an open prism<\/a> to <a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2018\/7\/24\/17607136\/the-looking-glass-holographic-display-hologram-3d-image-kickstarter\">more of a box again<\/a> and, most recently, <a href=\"https:\/\/www.theverge.com\/2020\/12\/3\/22150437\/holographic-display-looking-glass-portrait-holograms-interactive-photos-videos\">a small vertical display<\/a> designed to let you see your portrait mode smartphone photos in 3D \u2014 Frayne suggests his holographic displays will be the best way to view Blocks for some time to come. But while he isn\u2019t selling those displays at a loss, he admits his 50-person company isn\u2019t yet profitable, and he believes holographic software could become a second \u201cflywheel\u201d to grow the business. <\/p>\n<p id=\"WoeP54\">\u201cOur hardware is the best way to view holograms, our software is the best way to share holograms.\u201d That\u2019s the idea, anyhow. <\/p>\n<p class=\"c-end-para\" id=\"4YNUmX\">We\u2019ll just have to see whether Blocks catch on and whether social media platforms embrace or reject them \u2014 possibly in favor of trying to create their own. <\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/23132875\/looking-glass-blocks-3d-vr-sharable-image\">https:\/\/www.theverge.com\/23132875\/looking-glass-blocks-3d-vr-sharable-image<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: On June 15th, 1987, CompuServe introduced the GIF, a way to share images \u2014 or animated sequences of images \u2014 anywhere. The incredible portability of the late Steve Wilhite\u2019s \u201cgraphics interchange format\u201d made it the perfect canvas for viral memes. Now, a company called Looking Glass is trying to make holograms effortlessly portable, too. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,24],"tags":[25],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-web","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking Glass might have just invented the GIF\u2019s 3D successor - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/01\/looking-glass-might-have-just-invented-the-gifs-3d-successor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking Glass might have just invented the GIF\u2019s 3D successor - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: On June 15th, 1987, CompuServe introduced the GIF, a way to share images \u2014 or animated sequences of images \u2014 anywhere. 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