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{"id":7030,"date":"2022-06-02T14:42:35","date_gmt":"2022-06-02T14:42:35","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/02\/how-youtube-built-a-better-way-to-connect-your-tv-and-phone\/"},"modified":"2022-06-02T14:42:36","modified_gmt":"2022-06-02T14:42:36","slug":"how-youtube-built-a-better-way-to-connect-your-tv-and-phone","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/02\/how-youtube-built-a-better-way-to-connect-your-tv-and-phone\/","title":{"rendered":"How YouTube built a better way to connect your TV and phone"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/1\/23149976\/youtube-connect-tv-phone-android-ios<\/a>
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TV remotes suck, and YouTube is tired of dealing with them. \u201cIt\u2019s very hard to type on TV with a remote,\u201d says Brynn Evans, the head of design for YouTube on TV. \u201cLike, the remote\u2019s clunky, every remote\u2019s different, there\u2019s a million different buttons. They\u2019re all bad.\u201d Every app and service has tried to find ways around this, from those \u201cactivate on the web\u201d screens that save you from typing your password to a heavy emphasis on voice search. Your Apple TV will practically beg you to type on your phone rather than with your remote. But even that\u2019s not enough for YouTube.<\/p>\n

So YouTube\u2019s rolling out a new feature that more closely connects your phone to your TV. (It works on Android and iOS devices, so tablets should work too.) If you sit down and open the app on your streaming device, and then open the YouTube app on your phone, you should get a pop-up asking if you\u2019re watching YouTube on your TV. Once you hit \u201cConnect,\u201d your phone becomes a synchronized companion for your TV. You can leave comments on the video, queue up the next up, Like and Subscribe, all the things that are much too annoying to do from your remote. YouTube promised a feature like this in a February blog post<\/a> detailing its 2022 plans, and now it\u2019s launching.<\/p>\n

An easy way to think about the Connect feature is like Google Cast in reverse. Instead of using your phone as your TV remote, you can start the viewing process on your big screen and use your phone as a companion. And for YouTube, it means not having to worry about whether your TV supports Cast or your Wi-Fi is configured correctly. \u201cThe beautiful thing about this feature is there\u2019s no protocols,\u201d says Kurt Wilms, the director of product management for YouTube on TV. \u201cYour TV doesn\u2019t have to be on the Wi-Fi network. Your phone doesn\u2019t have to be on the Wi-Fi network!\u201d It\u2019s not even your devices that are syncing, really; it\u2019s your YouTube account across devices. <\/p>\n

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YouTube\u2019s new Connect feature should work on most TVs, with no setup or software.<\/figcaption>Image: YouTube<\/cite><\/p>\n

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Figuring out what to do with TV viewers is an important thing for YouTube. For years, YouTube has said that TV screens are the platform\u2019s fastest-growing surface \u2014 users now watch 700 million hours of videos every day on their TVs, and 135 million people in the US alone tune in on their big screen every day \u2014 but the company has never felt like those viewers were getting the full YouTube experience. \u201cA lot of our content is made by creators,\u201d says Evans, \u201cand they make this content so their community and their fans can really engage with them \u2026 there\u2019s so much richness in the way our community is set up. None of that exists on TV today.\u201d <\/p>\n

In a way, all that TV viewership actually presents a threat to YouTube. As the company has moved to shore up its position as the best place for creators to actually build a business and make money, it has rolled out a litany of ways<\/a> for creators to interact with and make money from their audience. Interactive livestreams are a big part of YouTube\u2019s future, as are Super Chat and shopping. Do you know how to start a channel membership from your Roku? Have you ever tap-tap-tapped a comment in a livestream on your Samsung TV? I bet not. On TVs, YouTube\u2019s really just a video player. And it needs to be more than that.<\/p>\n

There\u2019s a world in which YouTube tackles this problem by building a TV, or a dedicated streaming device. Instead, the team zeroed in on a statistic: 88% of people<\/a> watch TV with their phone in their hands. YouTube\u2019s internal research found something similar, that a huge number of users watch YouTube on their TV while also <\/em>watching YouTube on their phone. Some users load the same video in both places, so they can read and add comments; others are constantly flicking through recommendations looking for the next thing to watch. But everybody\u2019s on their phone. So YouTube decided the trick to fixing the big screen was to make more of the small screen.<\/p>\n

Connecting TVs and phones was the first step. The next, Evans says, is to figure out how to show the comments you\u2019re leaving on the screen, so you don\u2019t have to look down again to confirm it actually posted. Or to show you really popular comments on the screen, so you can quickly tap to respond. By prioritizing your phone as the interaction system, YouTube runs the risk of accidentally deprecating the TV experience and teaching users that the only \u201cright\u201d way to use YouTube is on your phone. So the company is trying to find ways to make things feel connected and natural, rather than treating everything as an extension of your phone.<\/p>\n

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