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\n

Back in February, Nike sued StockX<\/a>, a popular online sneaker reseller, for launching a non-fungible token (NFT) series based on Nike\u2019s shoes. It then accused StockX last month of knowingly selling counterfeits<\/a> \u2014 a thing that shouldn\u2019t be possible since StockX claims it authenticates the shoes sold on its site. Now, StockX is hitting back<\/a>. In a court filing, the sneaker reseller says that Nike\u2019s complaint is \u201cnothing more than a failed attempt to bolster its still meritless claims.\u201d<\/p>\n
StockX introduced its Vault NFT series in January. In the company\u2019s own words<\/a>, the idea was to allow customers to buy NFTs tied to a physical product akin to a digital receipt. According to the company, the benefit would be more efficient trading as a buyer wouldn\u2019t have to wait to resell a shoe. Of the nine limited-edition Vault NFT series initially launched, eight were linked to Nike shoes.<\/p>\n
When Nike sued, it claimed the NFTs infringed on its trademarks and would be confusing to customers. Then, in an amended complaint<\/a>, Nike said it bought four pairs of counterfeit shoes from December to February. Essentially, Nike is questioning how StockX can use NFTs to authenticate sneakers when it can\u2019t even reliably tell if a sneaker is real or fake. <\/p>\n
\nEssentially, Nike is questioning how StockX can use NFTs to authenticate sneakers when it can\u2019t even reliably tell if a sneaker is real or fake<\/q><\/aside>\n<\/div>\nStockX takes issue with Nike\u2019s characterization of its authentication process. Unlike other resellers, StockX made a name for itself by promising each shoe sold on its site is the real deal. In the filing, the reseller says each sneaker is inspected by hand along with \u201cAI-enhanced machine learning technology.\u201d It also noted that in the past, Nike had praised StockX\u2019s authentication process and its efforts to stop counterfeits. <\/p>\n
Basically, the whole brouhaha boils down to Nike and StockX disagreeing over what the Vault NFTs are. StockX says in the filing that the Vault NFTs are \u201cabsolutely not \u2018virtual products\u2019 or digital sneakers\u201d because they\u2019re tied to a physical good. Because it serves as a digital receipt, StockX says it can\u2019t actually be sold as a separate product. The thing is, when you buy the Vault NFT, the shoe itself actually stays in StockX inventory until someone chooses to claim the physical good. The NFT, in the meantime, can be resold multiple times. According to Nike, this makes the Vault NFTs a separate product and not<\/em> a digital receipt. <\/p>\n
However this case shakes out, it could have far-reaching implications for how an NFT is actually defined and whether NFTs in the resale market would be considered trademark infringement. <\/p>\n<\/div>\n

<\/br><\/code><\/p>\nSource: https:\/\/www.theverge.com\/2022\/6\/6\/23156515\/nike-stockx-nfts-counterfeit-sneakers-lawsuit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Back in February, Nike sued StockX, a popular online sneaker reseller, for launching a non-fungible token (NFT) series based on Nike\u2019s shoes. It then accused StockX last month of knowingly selling counterfeits \u2014 a thing that shouldn\u2019t be possible since StockX claims it authenticates the shoes sold on its site. Now, StockX is hitting […]<\/p>\n","protected":false},"author":1,"featured_media":7347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,8],"tags":[78],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-technology","tag-design"],"yoast_head":"\nStockX hits back at Nike in legal battle over NFTs and counterfeit sneakers - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/07\/stockx-hits-back-at-nike-in-legal-battle-over-nfts-and-counterfeit-sneakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"StockX hits back at Nike in legal battle over NFTs and counterfeit sneakers - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Back in February, Nike sued StockX, a popular online sneaker reseller, for launching a non-fungible token (NFT) series based on Nike\u2019s shoes. 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