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{"id":8105,"date":"2022-06-16T14:51:34","date_gmt":"2022-06-16T14:51:34","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/16\/facebook-is-changing-its-algorithm-to-take-on-tiktok-leaked-memo-reveals\/"},"modified":"2022-06-16T14:51:36","modified_gmt":"2022-06-16T14:51:36","slug":"facebook-is-changing-its-algorithm-to-take-on-tiktok-leaked-memo-reveals","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/16\/facebook-is-changing-its-algorithm-to-take-on-tiktok-leaked-memo-reveals\/","title":{"rendered":"Facebook is changing its algorithm to take on TikTok, leaked memo reveals"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/15\/23168887\/facebook-discovery-engine-redesign-tiktok<\/a>
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Facebook employees were recently given a new directive with sweeping implications: make the app\u2019s feed more like TikTok.<\/p>\n

Simply bringing Reels, the company\u2019s short-form video feature, from Instagram into Facebook<\/a> wasn\u2019t going to cut it. Executives were closely tracking TikTok\u2019s moves and had grown worried that they weren\u2019t doing enough to compete. In conversations with CEO Mark Zuckerberg earlier this year, they decided that Facebook needed to rethink the feed entirely.<\/p>\n

In an internal memo from late April obtained by The Verge<\/em>, the Meta executive in charge of Facebook, Tom Alison, spelled out the plan: rather than prioritize posts from accounts people follow, Facebook\u2019s main feed will, like TikTok, start heavily recommending posts regardless of where they come from. And years after Messenger and Facebook split up as separate apps, the two will be brought back together, mimicking TikTok\u2019s messaging functionality. <\/p>\n

Combined with an increasing emphasis on Reels, the planned changes show how forcibly Meta is responding to the rise of TikTok, which has quickly become a legitimate challenger to its dominance in social media. While Instagram has already morphed to look more like TikTok with its focus on Reels, executives hope that a similar treatment to Facebook will reverse the app\u2019s stagnant growth and potentially lure back young people.<\/p>\n

The moment is similar to when Facebook copied Snapchat as it was growing quickly, but this time, the stakes are arguably higher. Investors are doubting Meta\u2019s ability to navigate challenges to its ads business. And with its stock price already battered, the company needs to show that it can grow if Zuckerberg wants to keep funding his metaverse vision<\/a>.<\/p>\n

Alison put it bluntly to employees in a comment underneath his April memo I saw: \u201cThe risk for us is that we dismiss this as being not valuable to people as a form of social communication and connection and we fail to evolve.\u201d<\/p>\n

After I asked Meta for comment on his memo, the company set me up with Alison for his first interview since taking the helm of the world\u2019s largest social network last year. He says the new goal for Facebook is to build the \u201cdiscovery engine,\u201d a phrase also mentioned as a top priority by CEO Mark Zuckerberg during Meta\u2019s most recent earnings call with investors. <\/p>\n

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