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{"id":8111,"date":"2022-06-16T14:51:52","date_gmt":"2022-06-16T14:51:52","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/16\/the-company-behind-pubg-shows-off-its-hyper-realistic-virtual-human\/"},"modified":"2022-06-16T14:51:53","modified_gmt":"2022-06-16T14:51:53","slug":"the-company-behind-pubg-shows-off-its-hyper-realistic-virtual-human","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/16\/the-company-behind-pubg-shows-off-its-hyper-realistic-virtual-human\/","title":{"rendered":"The company behind PUBG shows off its \u2018hyper-realistic\u2019 virtual human"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/15\/23169463\/krafton-virtual-human-ana<\/a>
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Krafton is best-known for games like PUBG<\/em> and the upcoming Callisto Protocol<\/em> \u2014 but today, it\u2019s showing off something very different. The company is teasing a \u201cvirtual human\u201d named Ana, which it says will \u201chelp establish\u201d its Web3 ecosystem. The character was built using Unreal Engine<\/a> \u2014 which itself has a tool specifically for realistic digital people<\/a> \u2014 along with what Krafton describes as \u201chyperrealism, rigging, and deep learning.\u201d<\/p>\n

It\u2019s not clear exactly how Ana will fit into the loosely defined vision of a metaverse or Web3, though Krafton has flirted with NFTs and the blockchain in the past<\/a>. In the meantime, it sounds like its realistic virtual human will instead attempt to become something of a celebrity. \u201cWe expect her to attract the interest and popularity of Gen Z around the world,\u201d Josh Seokjin Shin, head of Krafton\u2019s creative center, said in a statement. \u201cAna will release an original music track and expand her scope of activity as an influencer into various areas across entertainment and esports.\u201d<\/p>\n

\n <\/p>\n

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<\/p>\n

Image: Krafton<\/cite><\/p>\n

<\/span><\/p>\n<\/figure>\n

This type of virtual influencer<\/a> isn\u2019t a new concept, of course, and these digital characters have previously made their way into everything from music videos<\/a> to video games<\/a> to Ikea installations<\/a>, not to mention social networks like Instagram and TikTok. Krafton, though, seems to be betting that a focus on technology will make its character stand out and avoid the demise of ill-fated virtual beings like the star of Final Fantasy: The Spirits Within<\/em><\/a>.<\/p>\n

Krafton says it will release more details on Ana later in the year, including \u201ca unique story arc.\u201d Who knows, maybe she\u2019ll work her way into a sweeping fantasy epic<\/a>.<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/6\/15\/23169463\/krafton-virtual-human-ana<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Krafton is best-known for games like PUBG and the upcoming Callisto Protocol \u2014 but today, it\u2019s showing off something very different. The company is teasing a \u201cvirtual human\u201d named Ana, which it says will \u201chelp establish\u201d its Web3 ecosystem. The character was built using Unreal Engine \u2014 which itself has a tool specifically for […]<\/p>\n","protected":false},"author":1,"featured_media":8112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,8],"tags":[13],"class_list":["post-8111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-technology","tag-gaming"],"yoast_head":"\nThe company behind PUBG shows off its \u2018hyper-realistic\u2019 virtual human - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/16\/the-company-behind-pubg-shows-off-its-hyper-realistic-virtual-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The company behind PUBG shows off its \u2018hyper-realistic\u2019 virtual human - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Krafton is best-known for games like PUBG and the upcoming Callisto Protocol \u2014 but today, it\u2019s showing off something very different. 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