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{"id":8143,"date":"2022-06-17T14:42:43","date_gmt":"2022-06-17T14:42:43","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/17\/tiktok-facebook-wants-to-connect-you-we-just-want-to-entertain-you\/"},"modified":"2022-06-17T14:42:44","modified_gmt":"2022-06-17T14:42:44","slug":"tiktok-facebook-wants-to-connect-you-we-just-want-to-entertain-you","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/17\/tiktok-facebook-wants-to-connect-you-we-just-want-to-entertain-you\/","title":{"rendered":"TikTok: Facebook wants to connect you, we just want to entertain you"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/17\/23172276\/tiktok-facebook-difference-entertainment-social-connections<\/a>
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As titans of the social media world, Facebook and TikTok often invite comparison. But while Facebook is currently retooling its app to be more like its new rival<\/a>, TikTok says it has no plans to become more like big blue. <\/p>\n

Speaking to CNBC<\/em><\/a>, TikTok\u2019s president of global business solutions Blake Chandlee made the differences between the two companies clear: \u201cFacebook is a social platform. They\u2019ve built all their algorithms based on the social graph. That is their core competency. Ours is not.\u201d He added: \u201cWe are an entertainment platform … The difference is significant. It\u2019s a massive difference.\u201d<\/p>\n

(By \u201csocial graph,\u201d Chandlee is referring to the data that tracks connections between individuals that companies like Facebook generate to map our relationships.)<\/p>\n

And Chandlee would know. Before moving to TikTok in 2019<\/a>, he was an executive at Facebook for 12 years, leading the company\u2019s global partnerships. Chandlee told CNBC<\/em> that his experience at Facebook \u2014 particularly navigating the potential threat from Google\u2019s failed social network, Google+ \u2014 taught him TikTok will win out in its current battle.<\/p>\n