Elon Musk told Twitter employees on Thursday that the company needs to become more like WeChat and TikTok if it wants to achieve his goal of hitting 1 billion users.<\/p>\n

When asked how Twitter could grow its user base and increase engagement, Musk explained that the app should offer more utility and make sure \u201cpeople are very entertained and informed,\u201d according to employees who heard the remarks during his first internal all-hands. He drew a comparison to WeChat, the super app in China that mixes social media with payments, games, and even ride-hailing. <\/p>\n

\u201cThere\u2019s no WeChat equivalent outside of China,\u201d Musk said after dialing in 10 minutes late to the virtual meeting via his phone camera. \u201cYou basically live on WeChat in China. If we can recreate that with Twitter, we\u2019ll be a great success.\u201d<\/p>\n