{"id":8191,"date":"2022-06-17T14:44:18","date_gmt":"2022-06-17T14:44:18","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/17\/instagram-is-chasing-tiktok-with-a-new-full-screen-experience-test\/"},"modified":"2022-06-17T14:44:19","modified_gmt":"2022-06-17T14:44:19","slug":"instagram-is-chasing-tiktok-with-a-new-full-screen-experience-test","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/17\/instagram-is-chasing-tiktok-with-a-new-full-screen-experience-test\/","title":{"rendered":"Instagram is chasing TikTok with a new full-screen experience test"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/16\/23170210\/instagram-full-screen-video-feed-another-test-tiktok-competition<\/a>
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Instagram is testing out a new full-screen mode for its feed and an updated navigation bar in hopes of making content on the platform more discoverable and immersive. The test, which has been rolled out to \u201ca limited number of people,\u201d according to Meta spokesperson Seine Kim, is the latest effort from the company to compete with TikTok when it comes to social video.<\/p>\n

If you\u2019re a part of that group, you\u2019ll be able to see videos almost entirely full screen as you scroll through your feed (the navigation bar will still appear underneath them). The description, as well as buttons that let you favorite or comment on the video, will appear along the bottom, and the Instagram logo and other top buttons will appear floating above the top. <\/p>\n

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Videos in your feed will now display more full-screen than before if you\u2019re part of the test.<\/em><\/figcaption>Gif: Instagram<\/cite><\/p>\n

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The company has experimented with full screen on the feed before. Last month, it tested a design<\/a> meant to highlight videos, though that still had white bars on the top and bottom of the screen. It also left the main navigation bar at the bottom mostly unchanged, whereas the company says it\u2019s planning on also testing shortcuts for creating a post or message there. <\/p>\n

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Mark Zuckerberg posted about the test on his Instagram story.<\/em><\/figcaption>Image: Mark Zuckerberg<\/cite><\/p>\n

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The experimental UI seems like yet another thing<\/a> Instagram is doing to try and remain competitive with TikTok. While Meta CEO Mark Zuckerberg said in a story about the test<\/a> that photos \u201care still an important part of Instagram\u201d and that the company is working on making them more compatible with a full-screen feed, Instagram\u2019s leadership has made it clear<\/a> that still images aren\u2019t the focus of the app anymore. The push to be more like TikTok isn\u2019t just skin-deep either; my colleague Alex Heath recently reported<\/a> that Meta is making changes to the algorithms underlying Facebook and Instagram\u2019s feeds in an attempt to stay relevant to how younger people use social networks.<\/p>\n

Correction June 16th, 3:10PM ET:<\/strong><\/em> The original version of this story incorrectly attributed the quote about photos remaining an important part of Instagram to a Meta spokesperson. The quote is actually from Mark Zuckerberg. We regret the error.<\/em><\/p>\n<\/div>\n


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Source: https:\/\/www.theverge.com\/2022\/6\/16\/23170210\/instagram-full-screen-video-feed-another-test-tiktok-competition<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Instagram is testing out a new full-screen mode for its feed and an updated navigation bar in hopes of making content on the platform more discoverable and immersive. The test, which has been rolled out to \u201ca limited number of people,\u201d according to Meta spokesperson Seine Kim, is the latest effort from the company […]<\/p>\n","protected":false},"author":1,"featured_media":8192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,8],"tags":[18],"class_list":["post-8191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-technology","tag-tech"],"yoast_head":"\nInstagram is chasing TikTok with a new full-screen experience test - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/17\/instagram-is-chasing-tiktok-with-a-new-full-screen-experience-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram is chasing TikTok with a new full-screen experience test - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Instagram is testing out a new full-screen mode for its feed and an updated navigation bar in hopes of making content on the platform more discoverable and immersive. 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