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{"id":8230,"date":"2022-06-18T14:36:49","date_gmt":"2022-06-18T14:36:49","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/18\/meta-is-launching-an-avatar-store-and-designer-clothes-are-the-first-products\/"},"modified":"2022-06-18T14:36:50","modified_gmt":"2022-06-18T14:36:50","slug":"meta-is-launching-an-avatar-store-and-designer-clothes-are-the-first-products","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/18\/meta-is-launching-an-avatar-store-and-designer-clothes-are-the-first-products\/","title":{"rendered":"Meta is launching an avatar store, and designer clothes are the first products"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/17\/23173128\/meta-avatar-store-clothing-balenciaga-prada-thom-browne<\/a>
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<\/br><\/code><\/p>\n

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If you\u2019ve ever thought, \u201cI would like my digital avatar to wear poorly rendered designer clothing,\u201d I have excellent news for you. <\/p>\n

Meta is launching an online store<\/a> where Facebook, Instagram, and Messenger users can purchase digital clothing for their avatar. The first brands on the store are Prada, Balenciaga, and Thom Browne, and clothes include a motocross outfit, a logo hoodie, and suits.<\/p>\n

In a Facebook post, Meta CEO Mark Zuckerberg said more brands would be added soon. <\/p>\n

\u201cDigital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy,\u201d he says.<\/p>\n

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\n <\/p>\n

<\/p>\n\"\"<\/p>\n

<\/source><\/picture>\n

<\/span><\/p>\n

<\/span><\/p>\n<\/figure>\n<\/div>\n

Luxury fashion houses are increasingly partnering with technology companies to create branded digital garments. Last year, Fortnite<\/em> introduced Balenciaga skins<\/a> so players could purchase garments like a branded hoodie for their in-game characters. In Roblox<\/em>, players can visit Gucci Town<\/a>, complete with a garden featuring the brand\u2019s logo and a virtual store. <\/p>\n

Despite the big names in Meta\u2019s launch, the news dropped quietly this afternoon, and the company didn\u2019t immediately respond to a request for more details. Meta says the store will launch \u201csoon,\u201d though information on how users will access the store wasn\u2019t immediately available. Hopefully the digital clothes will cost less than the real thing. In a livestream today, Eva Chen, director of fashion partnerships at Instagram, previewed one look featuring a cropped T-shirt, low-rise jeans, and a white belt, outfitted on Zuckerberg\u2019s avatar. <\/p>\n

\u201cI don\u2019t know that I ever could have pulled that off,\u201d he said. I agree!<\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/6\/17\/23173128\/meta-avatar-store-clothing-balenciaga-prada-thom-browne<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: If you\u2019ve ever thought, \u201cI would like my digital avatar to wear poorly rendered designer clothing,\u201d I have excellent news for you. Meta is launching an online store where Facebook, Instagram, and Messenger users can purchase digital clothing for their avatar. 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