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{"id":839,"date":"2022-03-04T15:29:35","date_gmt":"2022-03-04T15:29:35","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/04\/disney-plus-is-adding-a-cheaper-ad-supported-subscription-tier-later-this-year\/"},"modified":"2022-03-04T15:29:37","modified_gmt":"2022-03-04T15:29:37","slug":"disney-plus-is-adding-a-cheaper-ad-supported-subscription-tier-later-this-year","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/04\/disney-plus-is-adding-a-cheaper-ad-supported-subscription-tier-later-this-year\/","title":{"rendered":"Disney Plus is adding a cheaper ad-supported subscription tier later this year"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/4\/22961433\/disney-plus-subscription-ad-tier-price<\/a>
\n
<\/br><\/code><\/p>\n

\n

Disney Plus will be adding a cheaper, ad-supported subscription tier sometime in \u201clate 2022,\u201d the company announced today. The tier will come to the US first before expanding internationally in 2023.<\/p>\n

Crucially, Disney hasn\u2019t said how much cheaper the advertisement-supported version of Disney Plus will be compared to the standard, ad-free plan (which currently costs $7.99 per month or $79.99 per year) or when exactly it\u2019ll be launching the new tier of service. <\/p>\n

Adding cheaper options with ads has become increasingly popular among subscription services. HBO Max last year introduced a $10 per month plan that shaved $5 off the ad-free price, although in addition to adding commercials, the cheaper plan also is limited to HD content (and not 4K). Peacock takes a more varied approach: a smaller selection of content with ads is available completely free, with a $4.99 per month tier that offers the full library with ads, along with a $9.99 per month level that allows customers to download titles to watch offline and gets rid of (most, but not all) of the commercials.<\/p>\n

Even Hulu \u2014 which Disney now owns and operates \u2014 offers ad-free and advertisement-supported versions: Hulu with commercials costs $6.99 per month (or $69.99 per year), while the ad-free version of Hulu costs almost twice as much at $12.99 per month. <\/p>\n

Adding a cheaper, ad-supported tier for Disney Plus could help the company further expand its subscriber base, something that\u2019s increasingly becoming a priority for the future of Disney\u2019s media empire. Given that subscriber growth has been slowing in recent months<\/a>, along with Disney\u2019s ambitious goals of reaching 230 to 260 million Disney Plus subscribers by 2024 (the service currently has 129.8 million, as of Disney\u2019s Q1 2022 earnings<\/a>), an ad-supported price tier could help draw in another big wave of new customers in the coming months. <\/p>\n<\/div>\n


<\/br><\/code><\/p>\n

Source: https:\/\/www.theverge.com\/2022\/3\/4\/22961433\/disney-plus-subscription-ad-tier-price<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Disney Plus will be adding a cheaper, ad-supported subscription tier sometime in \u201clate 2022,\u201d the company announced today. The tier will come to the US first before expanding internationally in 2023. 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