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{"id":8508,"date":"2022-06-23T14:38:43","date_gmt":"2022-06-23T14:38:43","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/23\/tim-cook-is-getting-a-lot-less-coy-about-apples-ar-headset\/"},"modified":"2022-06-23T14:38:44","modified_gmt":"2022-06-23T14:38:44","slug":"tim-cook-is-getting-a-lot-less-coy-about-apples-ar-headset","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/23\/tim-cook-is-getting-a-lot-less-coy-about-apples-ar-headset\/","title":{"rendered":"Tim Cook is getting a lot less coy about Apple\u2019s AR headset"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/6\/22\/23178569\/apple-ar-headset-tim-cook-tease<\/a>
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Tim Cook teased that Apple\u2019s working on an augmented reality, or AR, product in an interview with state-run outlet China Daily<\/em><\/a>, telling AR fans to \u201cstay tuned and you will see what we have to offer.\u201d It reads as a direct hint that the company is working on some sort of headset, which has been rumored for years \u2014 unless, of course, he thinks people will actually be excited about using ARKit<\/a> apps on their phones.<\/p>\n

In the clip, brought to our attention by 9to5Mac<\/em><\/a>, the interviewer asks Cook what he thinks the key factors are for an AR product to be successful. Cook responds by saying that he \u201ccouldn\u2019t be more excited\u201d about AR, despite it being \u201cin the very early innings\u201d of its evolution.<\/p>\n

Cook has talked about AR dozens of times<\/a> during his tenure as Apple CEO and has gone as far as to say that he\u2019s the tech\u2019s \u201cnumber one\u201d fan. He also agreed that AR is a \u201ccritically important part of Apple\u2019s future,\u201d and when the company announced its AR API<\/a>, Craig Federighi said the tech was a \u201cprofound\u201d change<\/a>. But while those comments made it obvious that Apple\u2019s working in the space, they weren\u2019t promises that Apple would deliver an AR device. <\/p>\n