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{"id":8696,"date":"2022-06-27T14:41:04","date_gmt":"2022-06-27T14:41:04","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/27\/fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds\/"},"modified":"2022-06-27T14:41:05","modified_gmt":"2022-06-27T14:41:05","slug":"fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/27\/fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds\/","title":{"rendered":"Fortnite creators are making studios to build ambitious \u2014 and branded \u2014 worlds"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/23139858\/fortnite-creators-creative-studios-branded-worlds<\/a>
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Last year, Fortnite<\/em> developer Epic Games launched a big partnership with high fashion house Balenciaga. In addition to a collection of skins decked out in Balenciaga gear available to purchase, Epic also promoted a Balenciaga-themed zone players could visit. It looked like a virtual city square dropped into Fortnite<\/em>, but at the heart was a recreation of a Balenciaga retail store. <\/p>\n

It\u2019s an impressive world, and feels almost like something plucked from the Fortnite<\/em> battle royale island. But it was actually made by just three creators<\/a> who are full-time Fortnite<\/em> Creative experts that have formed their own company to build in-game worlds for brands. <\/p>\n

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