{"id":8696,"date":"2022-06-27T14:41:04","date_gmt":"2022-06-27T14:41:04","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/06\/27\/fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds\/"},"modified":"2022-06-27T14:41:05","modified_gmt":"2022-06-27T14:41:05","slug":"fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/06\/27\/fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds\/","title":{"rendered":"Fortnite creators are making studios to build ambitious \u2014 and branded \u2014 worlds"},"content":{"rendered":"<p>Source: <a href=\"https:\/\/www.theverge.com\/23139858\/fortnite-creators-creative-studios-branded-worlds\">https:\/\/www.theverge.com\/23139858\/fortnite-creators-creative-studios-branded-worlds<\/a><br \/>\n<code><br \/><\/br><\/code><\/p>\n<div readability=\"165.60927892677\">\n<p id=\"8Xwiou\">Last year, <em>Fortnite<\/em> developer Epic Games launched a big partnership with high fashion house Balenciaga. In addition to a collection of skins decked out in Balenciaga gear available to purchase, Epic also promoted a Balenciaga-themed zone players could visit. It looked like a virtual city square dropped into <em>Fortnite<\/em>, but at the heart was a recreation of a Balenciaga retail store. <\/p>\n<p id=\"vnTPC0\">It\u2019s an impressive world, and feels almost like something plucked from the <em>Fortnite<\/em> battle royale island. But it was actually made by <a href=\"https:\/\/www.epicgames.com\/fortnite\/en-US\/news\/high-digital-fashion-drops-into-fortnite-with-balenciaga\">just three creators<\/a> who are full-time <em>Fortnite<\/em> Creative experts that have formed their own company to build in-game worlds for brands. <\/p>\n<div class=\"c-float-right\">\n<aside id=\"7PjmSn\"><q>\u201cI don\u2019t think my parents would ever think that would be a thing.\u201d<\/q><\/aside>\n<\/div>\n<p id=\"pYlRAS\">\u201cThe fact that I can build games now with a team of almost 10, and we all do it for a living, I think that\u2019s pretty impressive,\u201d Kasper Weber, a <em>Fortnite<\/em> creator, said in an interview with <em>The Verge<\/em>. \u201cI don\u2019t think my parents would ever think that would be a thing.\u201d<\/p>\n<p id=\"uiespq\">Weber is a co-founder and CEO of the company Beyond Creative. \u201cBeyond builds unique experiences within <em>Fortnite<\/em>,\u201d <a href=\"https:\/\/www.beyondcreative.gg\/about\/\">the company says on its website<\/a>. \u201cWe bring our clients\u2019 ideas to life using the powerful <em>Fortnite<\/em> Creative platform.\u201d The company lists an impressive selection of clients including Verizon, the NFL, Nvidia, AMD, and even Chipotle.<\/p>\n<p id=\"Z3u4Iq\">Beyond Creative isn\u2019t the only company doing this kind of work. I talked with three other groups of people working in full-time remote teams making branded <em>Fortnite <\/em>Creative worlds. <a href=\"https:\/\/www.teamunitefn.com\/\">TeamUnite<\/a> is responsible for an entire <a href=\"https:\/\/www.epicgames.com\/fortnite\/en-US\/creative\/island-codes\/vengeance-6089-1011-3272\">in-<em>Fortnite<\/em> RPG<\/a> based on the movie <em>The Northman<\/em>. <a href=\"https:\/\/www.alliancestudios.gg\/\">Alliance Studios<\/a> has worked on <a href=\"https:\/\/www.alliancestudios.gg\/grubhub-delivery-run\">Grubhub<\/a> and <a href=\"https:\/\/www.alliancestudios.gg\/mysteryatcroftmanor\"><em>Tomb Raider<\/em>-themed<\/a> worlds, among others. <a href=\"https:\/\/www.zencreative.net\/\">Zen Creative<\/a> worked with other creators on a recent <a href=\"https:\/\/www.epicgames.com\/fortnite\/en-US\/news\/emicida-looks-inward-in-the-fortnite-soundwave-series\">concert starring Brazilian rapper Emicida<\/a>, which took place in a series of shifting virtual locales. <\/p>\n<div id=\"0wfJTp\">\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/yZt5foFpvEk?rel=0\" allowfullscreen=\"\" scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/p>\n<\/div>\n<p id=\"pAWQse\">The <em>Fortnite<\/em> Creative maps aren\u2019t just impressive outlets of virtual world-building, though; making them has proven to be very lucrative for the businesses I talked to. According to Simon Bell, co-owner and art director at Alliance Studios, a contract can range from \u201cfour to six figures\u201d depending on the scope of the work. And he estimated that projects can last from anywhere from two weeks to six months, depending on what the team needs to do. \u201cIt\u2019s definitely a very successful avenue for us,\u201d said Mackenzie Jackson, Alliance Studios co-owner and creative director.<\/p>\n<p id=\"hFolCg\">Creators can probably command such large contracts in part because players are increasingly playing <em>Fortnite<\/em> Creative maps. According to Epic Games CEO Tim Sweeney, \u201cabout half of <em>Fortnite<\/em> play time by users is now in content created by others, and half is in Epic content,\u201d he said in <a href=\"https:\/\/www.fastcompany.com\/90741893\/epic-games-ceo-tim-sweeney-talks-the-metaverse-crypto-and-antitrust\">an interview with <em>Fast Company<\/em><\/a>. Epic Games declined to be interviewed for this article.<\/p>\n<p id=\"big0qd\">But the Creative makers also rely on income from Epic\u2019s <a href=\"https:\/\/www.epicgames.com\/affiliate\/en-US\/overview\">Support-A-Creator program<\/a>. With this program, qualified groups or individuals get a \u201cCreator Code\u201d that people can enter in the <em>Fortnite<\/em> item shop. Any purchases made while that code is active support the group or individual the code represents. (Creator Codes can also be used in <em>Rocket League<\/em> store and the Epic Games Store.)<\/p>\n<p id=\"k8LkmZ\">For the <em>Fortnite<\/em> groups I talked to, the Creator Codes can be an inefficient way to get revenue, since they have to find ways to convince people to enter the code. In some maps I\u2019ve played, though, there\u2019s a prompt right at the beginning that lets you use the code with just a couple button presses. But creators don\u2019t get much of the share of what\u2019s purchased. In <em>Fortnite<\/em>, creators earn 5 percent of the value of in-game purchases made using their Creator Code, <a href=\"https:\/\/www.epicgames.com\/affiliate\/en-US\/overview\">Epic says on its website<\/a>. <\/p>\n<p id=\"CBSPv2\">In an FAQ, Epic spells out a couple examples of how the payouts might work \u2014 and explicitly cautions creators to \u201cexpect modest results\u201d:<\/p>\n<blockquote readability=\"13\">\n<p id=\"rCsCNr\"><strong>WILL THIS PROGRAM MAKE CREATORS RICH?<\/strong><\/p>\n<p id=\"GxQ1tH\">Please expect modest results. The amount you earn scales with the number of players who choose to support you. A Fortnite example: If your in-game supporters spend 50,000 V-Bucks in-game, then you would earn $25 USD. An Epic Games Store example: if your supporters purchase $100 of games, you\u2019ll earn $5 (at the base Epic-funded rate).<\/p>\n<\/blockquote>\n<p id=\"DQc8vu\">And to be able to take money out of the system, you have to have earned $100 in a 12-month period. <\/p>\n<p id=\"QjnEfF\">Brand deals, so far, seem to be a more effective way to build a business for the creators I talked to. \u201cI would say brand deals are more of a sustainable thing at the moment,\u201d said R-leeo Maoate, a director at Zen Creative. \u201cSometimes we do have gaps where we don\u2019t get as [many people playing our maps], which leads to less revenue. So we try not to rely on Support-A-Creator. We rely more on brand deals.\u201d<\/p>\n<p id=\"mHol6O\">Some teams talked to me about how they wished they had more monetization options. Right now, the Support-A-Creator code is the only in-<em>Fortnite<\/em> way for creators to make money, but competitors like Roblox and <a href=\"https:\/\/www.theverge.com\/2022\/4\/11\/23020684\/meta-horizon-worlds-test-creators-sell-virtual-items-monetization\">Meta<\/a> let creators monetize things like custom virtual items.  <\/p>\n<p id=\"mEE4le\">Maoate also talked about how where your experience shows up within <em>Fortnite<\/em> can make a difference. \u201cYou have to be [on] the main front page discovery page in order to make somewhat of an income,\u201d he said. <\/p>\n<div class=\"c-float-right\">\n<aside id=\"kG1Q9v\"><q>It seems we\u2019re still in the early days<\/q><\/aside>\n<\/div>\n<p id=\"ZOCQ1t\">Despite it being several years old, it seems we\u2019re still in early days with <em>Fortnite<\/em> Creative. The mode was released <a href=\"https:\/\/www.youtube.com\/watch?v=yaWI4yQ8Xm8\">in December 2018<\/a>, but Epic updates it on a frequent basis to add major new tools and features. For example, Johnny Lohe, one of the co-founders of Alliance, told me about how Epic had recently added the ability to <a href=\"https:\/\/www.epicgames.com\/fortnite\/en-US\/news\/fortnite-creative-v20-20-update\">modulate water levels<\/a>. And many of the groups I interviewed discussed a major expected upgrade they referred to as \u201cCreative 2.0.\u201d<\/p>\n<p id=\"t94w0f\">Epic shared a brief preview of the improved tools in its <a href=\"https:\/\/youtu.be\/pjK6QHlbfKE?t=3216\">2020 year in review video for Unreal Engine<\/a>. \u201cThese are the same tools that our developers use to put the game itself together,\u201d said Epic\u2019s Zak Parrish in the video. \u201cOur goal is to give you the same kind of power, the same toolset, that we use to bring <em>Fortnite<\/em> to you season after season.\u201d Epic also demoed a scripting language that creators could use to customize their Creative experiences even more granularly.<\/p>\n<p id=\"ycBQQf\">The tools might arrive soon, Sweeney said <a href=\"https:\/\/www.fastcompany.com\/90741893\/epic-games-ceo-tim-sweeney-talks-the-metaverse-crypto-and-antitrust\">to <em>Fast Company<\/em><\/a>. \u201cLater this year, we\u2019re going to release the Unreal Editor for <em>Fortnite <\/em>\u2014 the full capabilities that you\u2019ve seen [in Unreal Engine] opened up so that anybody can build very high-quality game content and code &#8230; and deploy it into <em>Fortnite<\/em> without having to do a deal with us \u2014 it\u2019s open to everybody.\u201d<\/p>\n<p id=\"BXZU5b\">And there are hints that Epic might introduce more monetization tools as well, also based on comments from Sweeney. In response to a <a href=\"https:\/\/twitter.com\/spankysully\/status\/1509910615896248327\">series of tweets<\/a> in April, discussing <em>Fortnite\u2019s<\/em> 5 percent kickback to creators, <a href=\"https:\/\/twitter.com\/TimSweeneyEpic\/status\/1510034924287500290\">Sweeney tweeted<\/a>: \u201cEpic is working on Fortnite creator economy version 2 and 3 already. Expect some big changes throughout the year.\u201d<\/p>\n<p id=\"e5qoLS\">He followed up with a short tweet suggesting that Epic has bigger ambitions. \u201cIt\u2019s a longer road to the open metaverse,\u201d <a href=\"https:\/\/twitter.com\/TimSweeneyEpic\/status\/1510036545260212234\">he said<\/a>. \u201cNext few steps will be nice but aren\u2019t the holy grail.\u201d<\/p>\n<\/div>\n<p><code><br \/><\/br><\/code><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/23139858\/fortnite-creators-creative-studios-branded-worlds\">https:\/\/www.theverge.com\/23139858\/fortnite-creators-creative-studios-branded-worlds<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Last year, Fortnite developer Epic Games launched a big partnership with high fashion house Balenciaga. In addition to a collection of skins decked out in Balenciaga gear available to purchase, Epic also promoted a Balenciaga-themed zone players could visit. It looked like a virtual city square dropped into Fortnite, but at the heart was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,8],"tags":[13],"class_list":["post-8696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-technology","tag-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fortnite creators are making studios to build ambitious \u2014 and branded \u2014 worlds - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/27\/fortnite-creators-are-making-studios-to-build-ambitious-and-branded-worlds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fortnite creators are making studios to build ambitious \u2014 and branded \u2014 worlds - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Last year, Fortnite developer Epic Games launched a big partnership with high fashion house Balenciaga. 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