Jeeyon Shim carved a new path in crowdfunding for her keepsake games - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/06\/28\/jeeyon-shim-carved-a-new-path-in-crowdfunding-for-her-keepsake-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeeyon Shim carved a new path in crowdfunding for her keepsake games - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: For Jeeyon Shim, making games wasn\u2019t a hobby, but a necessity. After she was laid off from her outdoor education job due to the pandemic, the self-taught designer started doing full-time game design in 2020. 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\n

For Jeeyon Shim<\/a>, making games wasn\u2019t a hobby, but a necessity. After she was laid off from her outdoor education job due to the pandemic, the self-taught designer started doing full-time game design in 2020. She quickly amassed a loyal following for her work in narrative-driven \u201ckeepsake\u201d games, an experimental offshoot of role-playing games that involve deeply personal, player-created artifacts. <\/p>\n
In 2022, Shim is once again venturing into new territory. She decided to crowdfund her latest game, The Snow Queen<\/em>, on a Squarespace website that she built herself<\/a> \u2014 totally circumventing Kickstarter, which many see as the obvious choice for creative projects. The Snow Queen<\/em> was fully funded in 90 minutes. It ended up raising over $30,000 (384 percent of its original $8,000 goal). \u201cI wanted to see where I was with my own audience,\u201d she says. \u201cHow many people could I attract to a project on that project\u2019s merits, and on my merits?\u201d <\/p>\n
\u201cI started in this niche of game design as a direct part of my last job,\u201d Shim says of her previous career as a program designer \/ coordinator at a company that taught outdoor skills via live-action roleplay. During this time she also dabbled in games and established herself with small experimental projects. Shim\u2019s first crowdfund was for Wait For Me<\/em><\/a>,<\/em> a journaling game with designer Kevin Kulp<\/a>. They initially asked for $500 \u2014 a rookie lowball that Shim says she\u2019ll never do again (Wait For Me<\/em> ultimately received over $22,000).<\/p>\n
\n\u201cI wanted to see where I was with my own audience.\u201d<\/q><\/aside>\n<\/div>\nWhen Shim began a long-term collaborative partnership with artist \/ designer Shing Yin Khor<\/a>, she knew she\u2019d found her footing. Starting with Field Guide to Memory<\/em><\/a>, the pair defined keepsake games as both a genre and a useful shorthand for their work. (\u201cShing and I aren\u2019t the first people to make this game form,\u201d she clarifies; they simply gave it a name.) Coining the term was, in the long run, a smart way to promote Shim\u2019s more experimental art, but it still means doing a little more work to reach newer, broader audiences. \u201cI can\u2019t really lean on existing industry terms for the sake of copywriting or marketing,\u201d she explains. \u201cAnd one of the things that I\u2019ve learned about tabletop is that often those industry terms don\u2019t have consistent definitions.\u201d <\/p>\n
When it comes to getting an audience psyched about a new thing, Shim\u2019s background in working with children is a huge asset. \u201cPeople say as kids get older, they can sit through more verbalization, and that\u2019s true, but no one really wants to,\u201d she laughs, pointing out that you still need an enthusiastic, warm approach with adults. \u201dIn some ways, crowdfunding and building crowdfunding is almost like facilitation or experience design\u2026 you have to define your terms as you go.\u201d<\/p>\n
\n  <\/p>\n    <\/p>\n<\/p>\n
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    The Snow Queen.<\/em><\/figcaption>Image: Jeeyon Shim<\/cite><\/p>\n    <\/span><\/p>\n<\/figure>\nWith The Snow Queen<\/em>, Shim stuck to a similar path of self-definition. She\u2019d originally planned to use Kickstarter, but in December 2021, the crowdfunding giant announced<\/a> that it would be adopting blockchain technology for much of its operations. Shim, who lives in the Bay Area, turned to her friends in tech to discuss her concerns about the environment and the prevalence of financial scams and fraud in Web3. She learned that the most eco-friendly forms of blockchain are still far more detrimental to the environment than existing infrastructure, and became concerned about security breaches that could affect herself and her backers. \u201cEven if Kickstarter was saying\u2026 that you don\u2019t have to opt into the blockchain side of things, how do I know operationally how much of my business they are putting on the blockchain or not? I can basically only take them at their word,\u201d she says. <\/p>\n
So Shim turned to Squarespace, which she recommends for folks who are interested in an independent excavation into their audience. \u201cIt gives you every analytic you need, and you can basically plug and play,\u201d she says. <\/p>\n
\u201cKickstarter is becoming, if not a storefront, increasingly a platform where success is proportionately contingent on the audience that you\u2019ve already established,\u201d she says. \u201cAn independent website made sense for this one project because it was an information-seeking project. I wanted to anchor my intuition and see how on track it was\u2026 and get a feel for what it would be to divest completely of a platform.\u201d<\/p>\n
An independent campaign page also gave her room to dive into her thought process. \u201dOn existing crowdfunding platform pages, it\u2019s hard to talk about that kind of thing at length, because those markets are really oversaturated, you want to be as brief in your copy as possible. On an independent page, you can do weird shit if you want to, and it\u2019s fine.\u201d<\/p>\n
\n\u201cYou can do weird shit if you want to, and it\u2019s fine.\u201d<\/q><\/aside>\n<\/div>\nBroadly speaking, what Shim is doing isn\u2019t new, but it\u2019s unusual in an age when \u201cKickstart\u201d is a synonym for \u201ccrowdfund.\u201d Shim invokes the influence of comics legend and crowdfunding pioneer Spike Trotman<\/a>, who runs Iron Circus Comics<\/a>. \u201cShe did independent crowdfunding through web rings on people\u2019s blogs in the ancient dark age of the internet, before there was any kind of centralized social media platform at all,\u201d says Shim. \u201cPeople would have pages on their Geocities or Angelfire blogs that were just links to other creators that they liked or things they liked.\u201d That evolved into curated RSS feeds and Google Reader, which could be used to create your own data infrastructure of artists and creators that you wanted to support. <\/p>\n
Today, Trotman has a successful publishing business and continues to make physical products that generate \u201clong tail\u201d income (Shim is particularly into the practical nature of Iron Circus\u2019 wire-coil-bound Poorcraft <\/em>cookbook<\/a>, which lays flat when you open it). Shim hopes to explore long tail income for herself with the same thoughtful approach to products. The Snow Queen<\/em>, which was originally planned to coincide with Kickstarter\u2019s Zine Quest<\/a> event, will have a zine that the player can draw on or cut out pages from. In the future, she\u2019s got her eye trained on non-games distribution chains, to have her books in comic stores and even art stores. <\/p>\n
Shim\u2019s faithful constants are her instincts, her hard-won audience, and her Patreon. The Patreon income covers rent, but she still has to manage significant healthcare costs, pet care, and living expenses. Despite The Snow Queen<\/em>\u2019s success, she knows that right now she can\u2019t go completely independent with all her projects, including her next game, The Longest Rest<\/em><\/a>. She\u2019s also got a whirlwind of ideas for the Snow Queen<\/em> page, which she\u2019s converting back into a personal site. Eventually, she wants to integrate Twine-based games into the website or offer exclusives to her Patreon subscribers via Squarespace\u2019s private page feature.<\/p>\n
\u201cOnce I get the hang of it\u2026 I would like to start incorporating more interactive experiences like that into the crowdfunding itself\u2026 like you\u2019re playing a little bit of make-believe, as you decide to buy this thing or not,\u201d she says. \u201cI just think that\u2019s fun. It has no business advantage whatsoever. It\u2019s just something I want to do.\u201d<\/p>\n<\/div>\n

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Source: https:\/\/www.theverge.com\/23139467\/jeeyon-shim-crowdfunding-keepsake-games<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: For Jeeyon Shim, making games wasn\u2019t a hobby, but a necessity. After she was laid off from her outdoor education job due to the pandemic, the self-taught designer started doing full-time game design in 2020. 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