Paramount Plus is still figuring out Paramount Plus - Science and Nerds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scienceandnerds.com\/2022\/03\/06\/paramount-plus-is-still-figuring-out-paramount-plus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount Plus is still figuring out Paramount Plus - Science and Nerds\" \/>\n<meta property=\"og:description\" content=\"Source: Paramount Plus celebrated its first birthday yesterday. During its first year, the service debuted a SpongeBob movie, added original shows like 1883, and occasionally surprised us with exclusives like the second season of Evil, which was originally a CBS exclusive show. 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\nParamount Plus celebrated its first birthday yesterday. During its first year, the service debuted a SpongeBob <\/em>movie, added original shows like 1883<\/em>, and occasionally surprised us with exclusives like the second season of Evil<\/em>, which was originally a CBS exclusive show. Plus, Paramount Plus managed to swipe the highly anticipated live-action Halo<\/em> series \u2014 set to debut this month \u2014 from sister service Showtime.<\/p>\n
But a year after its launch, Paramount Plus is still suffering an identity crisis: the streaming service has yet to prove why we should care about Paramount Plus beyond its big Star Trek<\/em> catalog and obsession with Yellowstone<\/em>. So far, it\u2019s seemed as though Paramount has struggled to find the sweet spot between propping up its existing business arms while also investing in its tentpole streaming service. <\/p>\n

\u201cI think they\u2019re afraid to make hard choices. That\u2019s the thing that sticks with me,\u201d Andrew A. Rosen, PARQOR founder<\/a> and a former Viacom digital media executive, tells The Verge<\/em>. \u201cThere\u2019s basic questions that are not unreasonable to ask that they don\u2019t have answers for.\u201d<\/p>\n
Many of those questions pertain to Paramount Plus\u2019 thus-far unusual content strategy \u2014 a kind of anti-Netflix approach. When the service rebranded from CBS All Access in March of 2021, it promised to serve up a \u201cmountain of content\u201d that brought all of Paramount\u2019s assets<\/a> under a single roof. Live sports, live news and entertainment, and a backlog of programming \u2014 from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel \u2014 promised to give ostensible \u201cfans\u201d of CBS All Access even more to watch while also appealing to a wider audience.<\/p>\n
\n\u201cThe issue is they have no high-acquisition title. All their high-acquisition titles are elsewhere.\u201d<\/q><\/aside>\n<\/div>\nThe problem is that some of the content owned by Paramount (n\u00e9e ViacomCBS) that should<\/em> have driven viewers to the service hasn\u2019t been available to stream there. South Park<\/em>, for example, currently lives on HBO Max after the streamer won a bidding war<\/a> for the series just over two years ago. Another popular Paramount title, Yellowstone<\/em>, currently premieres new episodes on the Paramount Network cable channel and, confoundingly, Peacock. <\/p>\n
Tanya Giles, chief programming officer of streaming at Paramount, recently explained<\/a> the Yellowstone <\/em>issue at least. She said, according to Deadline,<\/em> that then-ViacomCBS \u201chad content licensing deals well before [Paramount Plus] was thought of and our solution to that, our great solution, was to create a broad universe of Yellowstone<\/em> by bringing 1883<\/em>, its prequel, exclusively to [Paramount Plus].\u201d Its licensing business no doubt generated short-term gains, but it doesn\u2019t jibe well with a long-play streaming strategy. <\/p>\n
That leaves Paramount Plus in a bind. It\u2019s had a couple of grabby names to date, like Star Trek<\/em> and SpongeBob<\/em> spinoffs. But up against services like Disney Plus and Netflix that debut a ton of new originals regularly and are dumpling billions into content for their platforms, the question becomes: Where are Paramount Plus\u2019s other flashy originals? Where is its Strangers Things<\/em> or WandaVision<\/em>?<\/p>\n
\u201cAcross the entire board, they have one of the best libraries,\u201d says Julia Alexander, a senior strategy analyst at Parrot Analytics and former reporter at The Verge<\/em>. \u201cThe issue is they have no high-acquisition title. All their high-acquisition titles are elsewhere.\u201d<\/p>\n
Paramount Plus has decades\u2019 worth of crime procedurals, comedy, and kids\u2019 programming \u2014 all of which is quite good \u2014 but Paramount Plus has yet to have its very own Stranger Things<\/em> moment, which could help it position itself as a streaming competitor in earnest. Alexander adds that even with that great back catalog of franchise programming, in order to stay competitive, Paramount Plus needs to take the chance another of its shows can be the next Yellowstone<\/em> and therefore must live on Paramount Plus to bring new subscribers in.<\/p>\n
To its credit, the company does seem to realize that the content and licensing strategies it had in place when ViacomCBS launched Paramount Plus a year ago are no longer going to work if it wants to operate a successful streaming business. The company underwent a major executive restructure<\/a> last summer, and Paramount boss Bob Bakish said during a recent earnings event<\/a> that the company plans to claw back some of its older titles, including South Park<\/em>, in the coming years \u2014 signaling that Paramount does, at least immediately, plan to stay competitive in the streaming space.<\/p>\n
\n\u201cIt\u2019s too early to discount Paramount Plus in the way it\u2019s too early to discount any of them\u201d<\/q><\/aside>\n<\/div>\nAt the same time, Paramount is starting to fix its flashy content problem. The service will debut a number of highly anticipated titles this month, including Star Trek: Picard<\/em> and Halo<\/em>; it also recently teased<\/a> upcoming projects from Yellowstone<\/em> creator Taylor Sheridan. And the company last fall introduced a bundle with Showtime<\/a>, which at $12 per month for essential and $15 per month for premium, is a hell of a steal for two premium services that usually cost between $5 and $11 per month, respectively.<\/p>\n
Some of this will take time. South Park<\/em> won\u2019t be on the service until 2025, and satiating the appetite for even more Yellowstone<\/em> projects will take a minute. Until then, the service will have to get by on the strength of its back catalog and the occasional big name.<\/p>\n
\u201cThey haven\u2019t built a Netflix competitor, but they built something that\u2019s useful to fans of different types of content of theirs worldwide \u2014 and they have real audiences worldwide,\u201d Rosen says. \u201cTo claim that they\u2019ve failed is a bit rough. But at the same time, to claim that they\u2019ve got a competitor to Netflix is also a bit of an overstatement.\u201d<\/p>\n
Paramount Plus is growing. The service reported 32.8 million subscribers on its most recent earnings call. (Disney Plus, which launched in 2019, had around 73 million paid subscribers in its first year.) Alexander also says it\u2019s too early to write Paramount Plus off, adding that it could take anywhere from six to eight months to see the effects of Paramount\u2019s evolving business strategy.<\/p>\n
\u201cI think it\u2019s too early to discount Paramount Plus in the way it\u2019s too early to discount any of them,\u201d Alexander says. \u201cThey\u2019re all still trying to figure it out.\u201d<\/p>\n
Even with a shoddy content strategy straight out of the gate, Paramount Plus has shown it does<\/em> have value in the streaming space. It just has to prove to us that it\u2019s worth sticking around for.<\/p>\n<\/div>\n

<\/br><\/code><\/p>\n
Source: https:\/\/www.theverge.com\/2022\/3\/5\/22962196\/paramount-plus-first-year-yellowstone-star-trek-1883-spongebob<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Source: Paramount Plus celebrated its first birthday yesterday. During its first year, the service debuted a SpongeBob movie, added original shows like 1883, and occasionally surprised us with exclusives like the second season of Evil, which was originally a CBS exclusive show. 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