{"id":897,"date":"2022-03-06T14:59:44","date_gmt":"2022-03-06T14:59:44","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/03\/06\/paramount-plus-is-still-figuring-out-paramount-plus\/"},"modified":"2022-03-06T14:59:46","modified_gmt":"2022-03-06T14:59:46","slug":"paramount-plus-is-still-figuring-out-paramount-plus","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/03\/06\/paramount-plus-is-still-figuring-out-paramount-plus\/","title":{"rendered":"Paramount Plus is still figuring out Paramount Plus"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/3\/5\/22962196\/paramount-plus-first-year-yellowstone-star-trek-1883-spongebob<\/a>
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Paramount Plus celebrated its first birthday yesterday. During its first year, the service debuted a SpongeBob <\/em>movie, added original shows like 1883<\/em>, and occasionally surprised us with exclusives like the second season of Evil<\/em>, which was originally a CBS exclusive show. Plus, Paramount Plus managed to swipe the highly anticipated live-action Halo<\/em> series \u2014 set to debut this month \u2014 from sister service Showtime.<\/p>\n

But a year after its launch, Paramount Plus is still suffering an identity crisis: the streaming service has yet to prove why we should care about Paramount Plus beyond its big Star Trek<\/em> catalog and obsession with Yellowstone<\/em>. So far, it\u2019s seemed as though Paramount has struggled to find the sweet spot between propping up its existing business arms while also investing in its tentpole streaming service. <\/p>\n

\u201cI think they\u2019re afraid to make hard choices. That\u2019s the thing that sticks with me,\u201d Andrew A. Rosen, PARQOR founder<\/a> and a former Viacom digital media executive, tells The Verge<\/em>. \u201cThere\u2019s basic questions that are not unreasonable to ask that they don\u2019t have answers for.\u201d<\/p>\n

Many of those questions pertain to Paramount Plus\u2019 thus-far unusual content strategy \u2014 a kind of anti-Netflix approach. When the service rebranded from CBS All Access in March of 2021, it promised to serve up a \u201cmountain of content\u201d that brought all of Paramount\u2019s assets<\/a> under a single roof. Live sports, live news and entertainment, and a backlog of programming \u2014 from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel \u2014 promised to give ostensible \u201cfans\u201d of CBS All Access even more to watch while also appealing to a wider audience.<\/p>\n

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