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{"id":9783,"date":"2022-07-13T14:52:57","date_gmt":"2022-07-13T14:52:57","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/13\/why-medium-failed\/"},"modified":"2022-07-13T14:52:58","modified_gmt":"2022-07-13T14:52:58","slug":"why-medium-failed","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/13\/why-medium-failed\/","title":{"rendered":"Why Medium failed"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/13\/23206711\/medium-fail-new-ceo-ev-williams<\/a>
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Few tech CEOs can claim to have steered the course of online conversation more than Ev Williams. In 1999 he co-founded Blogger, which helped to take blogging mainstream with a well designed, free tool that sold to Google four years later. In 2006 Williams and his co-founder followed with Twitter, which remains one of the most influential social networks in the world.<\/p>\n

Five years later, after a stint as Twitter CEO and much turmoil, Williams announced his next act: Medium, a publishing platform that sought to split the difference between blogs and tweets: medium-length posts, published occasionally rather than daily, that would seek to answer one question: \u201cNow that we\u2019ve made sharing information virtually effortless,\u201d Williams wrote in 2012<\/a>, \u201chow do we increase depth of understanding, while also creating a level playing field that encourages ideas that come from anywhere?\u201d<\/p>\n

On Tuesday, a month short of 10 years of mostly fruitless attempts to answer that question, Williams is giving up. Here\u2019s Ben Mullin at the New York Times<\/em><\/a>:<\/p>\n

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Medium declined to make Mr. Williams available for an interview. He said in his post that he was leaving Medium because \u201cchange and renewal are healthy,\u201d noting that August will be his 10th anniversary as chief executive.<\/p>\n

\u201cTo be clear, Medium\u2019s story is far from over,\u201d Mr. Williams wrote.<\/p>\n

Medium said that Mr. Williams would be stepping down as chief executive effective July 20 and that he would be replaced by Tony Stubblebine, the chief executive of the online coaching company Coach.me. Mr. Williams will become chairman of Medium\u2019s board, a new position.<\/p>\n<\/blockquote>\n

Williams said he would remain chairman of the board but also start a \u201ca new holding company\/research lab\u201d to work on other projects.<\/p>\n

I last wrote about Medium in March 2021, days after Williams had announced his latest about-face for the company. Two years after launching a subscription-based group of publications dedicated to high-quality original journalism, and just after its workers fell one vote short of forming a union, Williams offered buyouts to all of its roughly 75 editorial employees<\/a>.<\/p>\n

As I wrote at the time, by some measures Medium was succeeding. It had started 2021 with around 700,000 paid subscriptions, and was on track for more than $35 million in revenue from its $5 monthly subscription offering. At the same time, internal data showed that it largely was not high-quality journalism that was leading readers to subscribe: it was random stories posted to the platform by independent writers that happened to get featured by the Google or Facebook algorithms.<\/p>\n

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